Transition Of Website From Dot Com To M-Dot

Mobile Site Transition

The mobile mind shift has developed a paradigm, based on the thought that every individual expects a lot from each interaction and his or her smartphone is the prime way of their interaction.

In case your desktop website presence have been redesigned or your website is shifting to a mobile then you will need to consider a lot of things. The most basic reason behind this kind of migration is to just transform into adaptive or responsive Web design. The decision of transition will help you to merge SEO authority, decrease resources, give a streamlined experience, and extent the updates across all the devices through a central code base. First decide, what kind of mobile experience you desire, because many a times it happens when choosing a responsive website turns into a wrong decision.

However, this is a preferred way of Google for mobile web presentation. If you wish to make a smooth transition of your website from m-dot to www-dot then there are some of the important things to consider –

1st step – Categorize WHO is mandatory

A lot of time we think about WHAT is required, in the sense of tasks and not WHO is required.  Categorizing the committees, individuals help to restructure the workflow and strengthen the support to get the work done. This kind of migration work involves typical teams like –

  • Mobile marketing
  • Brand
  • Digital analytics & marketing
  • IS/IT/Dev
  • Marketing
  • E-Commerce
  • User Experience
  • Creative
  • Marketing

2nd Step  – Check WHAT is required

As we know the goal is to roll or consolidate the mobile website in the desktop website. However, each and every team will be needed to take a firm action in sense to achieve the final goal.

  • Identify all the mobile pages
  • Identify existing redirects
  • Mapping of mobile on desktop pages
  • User acceptance testing of new types of responsive design
  • Display testing of device
  • In case the page no longer appears or inadequately mapped then customize the 404 pages specifically for mobile users
  • Report updates and analytics tagging
  • Audience gap study
  • Marketing and brand messaging
  • Classification of function gaps or mobile feature for retirement or transition

3rd Step – Understand WHY you are doing this

This is a biggest step because it is about business explanation for resources. In case you are not able to explain why this paybacks your audience, places your business for upcoming success, build scalable efficiencies, and make sure you are going parallel with your competitors then you won’t be able to get this done. Always remember, if you desire to have a separate, completely new experience that combines your existing desktop experience then you may not wish to do this coligation.

4th Step – WHEN & HOW?

While working, all the teams should follow their own deadlines, plans and goals to get the final work done. The perfect way to start the mobile migration plan is to begin with the top 3 priorities. The list of priorities will help you to work properly and get the best job done. Majority of people list the priorities in this sequence like traffic, revenue & visibility. It depends on your planning, which thing stands bigger for you.