Tag Archives: Website Designing

Does Your Website Have Form?

Website Form

Form is one of the hardly optimized aspects of most of the websites. Forms play an integral part in almost every website. However, due to some reason, people just neglect it and don’t think about it. There are various types of forms that your website can have. However, mostly people prefer to have ‘contact form’, ‘checkout form’ and ‘request a quote’ form. There are a lot of different techniques to optimize each, as the objectives are different.

So, let’s check out how you should optimize each variety and how to optimize in general forms.

You Must Have A Form –

You might find it silly, but the number of websites we come across during the Website Reviews without a contact form or any other sort of form is worrisome. Some of the websites do not even have a contact page.

Focus On Your Form –

While, everything else is there on your website, you must focus on your forms. Regardless to what sort of forms it is, make sure you break it down to the bare necessities. In case you don’t require personal information, don’t ask for it. The lesser the fields, the shorter the form and the greater the response rate. These fields have to be evidently visible. Don’t be desired to use ‘slick’ form design, which will actually make the fields transparent. Make it clear for people to where they must enter the details.

Tone Of Voice –

The tone of voice is very essential for people to feel confident enough to ask a question. And therefore, tone of voice can be a deciding point. Hence, not having any text near the contact form will not forgive you from the need of a decent tone of voice.  You have to invite visitors to put forward their questions and define the process of how you will answer their question.

Contact Forms –

They are probably the most ordinary type of forms that you can get on the web. However, nowadays we can see too many contact forms, which resemble to something that you have never ever imagined.

Progress Bar –

This applies to actually every form you have on the website. You must put a progress bar, which shows people, how far along in your form they are. Progress bar gives you a lot of insights of the process and will most probably augment your form’s completion rate.

 

Easy HTML & WordPress Tricks To Try For Non-Coders

HTML Coding

Do you know, how a non-coder feels, when he or she faces a computer code! It undoubtedly brings ‘LOST’ expression on their faces.  They find coding as a most complicated task, which is not always the case. The time has changed, it has become necessary to know some basic HTML coding to manage a website. Hence, to help out those non-coders, today we have got answers to some basic HTML & WordPress questions that people face some or other time.

Have a look!

How do I jump ahead in a post?

To create a page jump, you just have to integrate some simple HTML code like –

The basic link command <a href=”#codeword”>……………..</a>

Where the jump will scroll the page <a name=”codeword”></a>

How do I place image in between list without disturbing the order?

Here are some HTML tags you must know –

<ol>

<li>Sample 1</li>

<li>Sample 2</li>

</o>

<a href= ”Sample image”/></a>

<ol>

<li>Sample 3</li>

<li>Sample 4</li>

</ol>

How do I embed a Tweet?

Go to a tweet, click on the three dots (…) next to favorite (*) icon. Then click on Embed Tweet and copy the code. Now select the Text view in the CMS and paste the code. Now, preview it.

How can I get an infographic to show in a large size in a post?

WordPress can reduce the size of infographic in a post. To avoid that you can try these two tricks –

Just take the height and width out and swap it with width. It will surely work.

Transform the image to a PDF and update it in the gallery like normal.

Key Steps To Improve Website Loading Speed

How To Increase Website Load Speed?

Throughout 2014, Google had released numerous algorithm updates. Primarily, algorithms targeted keyword stuffing, spammy backlinks, and domain ownership, however, those factors slowly changed into the Google criteria, which we know and follow nowadays.

Now, after a huge span of time, the company has started to improve its search algorithms, website loading speed has become one of the major determinants of your website’s ranking position and value, making it one of the prime necessities for optimization and a prominent must for website owners who want to get ranked well. How your website is doing in the wake of Google’s numerous algorithm shifts?

Let’s check , why page speed has become such an essential ranking factor and how you can develop your website speed.

 

Google’s Expert Plan

Majority of SEOs would agree that their struggle to cope-up with Google hasn’t been easy. Actually, it’s been downright terrific at sometimes. It is expected, as Google desires to improve the user’s experience by pointing out what most apt websites connect to a specific search term and that in the end making things more hassle free.

How To Improve Website Load Speed?

If your website is going through a low download speed then below tips will be helpful for you to improve site speed and rank well in search results.

 

Decrease on-page components –
Between stylesheets, scripts, and flash, numerous processes can appear behind the scenes, which will prominently slow down the page’s load time. If you mix style sheets or replace photos, images with the HTTP, CSS requests, which make on-page elements work, won’t have a chance to slow down your website.

 

Combine Large Pages –
Over the past few years, Google has made it clear that SEO best practices contain the use of long-form videos, content and shareable media to capture more customers and rank well in SERPs. Unfortunately, all this surplus content can cut off the load speed. Try to combine your larger pages so that they will occupy less space and consume less bandwidth whey they load.

 

Remove unnecessary plugins –
Specifically, if you are using WordPress, operating numerous plugins contributes to slow page load speed. Even though, their ease of usage and convenience make plugins an eye-catchy option, using lot many will cause your website load speed to plummet and result in a weak user experience. Take off the plugins, you don’t really need.

 

Use Browser Catching –
Keeping browser caching ‘ON’ will save all essential elements in a viewer’s hard drive that results in a speedier load time, when the visitor comes back. A lot of webmasters fail to utilize this tool and that boosts to slow down website loading time and resulting in an inconvenience to visitors.

 

Remove Hosting Plan
Sometimes, undependable hosting providers can leave a bad impact on your website site speed. Majority of hosting companies offer packages in a one-size fits all format, however, the assumption that one form of hosting service will function best for all websites is completely unreal.

4 Common SEO Mistakes To Avoid While Updating Website

Are you planning to update your product line or brand? If so, then while updating your website, pay close attention towards your website SEO too. Moderating your website infrastructure makes it vulnerable to the domain authority and search engine indexing.

 

There are a lot of reasons why a website should be updated? Especially because of the consistent technological growth, you need to update the website multiple times. The moment you update your website, you start sensing some SEO shakeups, even if you are too careful about it, at least a handful of keyword ranking movements will be expected. Don’t get scared by this situation. Rather, start working towards preventing SEO damages, look at it as an opportunity to improve your SEO plan for long-term, even though if there are a few bumps throughout the way.

Inconsistent URL Structures –  

Disparity between the old and new website’s URL structure is one of the prevalent problem people face while updating the website. This disparity is responsible for numerous issues, so you might be attracted to just keep your URL structure simply the way it is – however, unfortunately this would leave back the purpose of upgrading your website at the first place.

Here, the major concern is that Google considers, consistency and history, which rating its domain authority. It clears the Web for the URL structures of different sites and indexes that information as part of its understanding of the broader web. When Google crawls your website, it expects to get those old URLs as a base structure, with new pages constantly appearing in the expected areas. When Google doesn’t find the old URLs, it puts a red flag that could directly leave a considerable impact on your SEO.

CMS Changes – 

During the procedure of updating your website, you may also consider changing or upgrading your CMS platform. There are huge high-quality platforms available, each platform with their own respective pros and cons, however, all the platforms have reliable or proper capabilities.

Designing Interference – 

Website builds upon various pillars. Number of different teams work together to build it, however, sometimes this team work leads to conflicting goals. While your search marketing efforts will be focused on increasing and preserving your domain authority and search rankings, your designer team’s goal will be to make a site visually dynamic and innovative. Unfortunately, SEO practices and visually appealing designs don’t go hand in hand.

Falling To Update Strategy – 

Updating the website is the biggest challenge, it gives you an opportunity to solve a lot of issues you may have forgotten or neglected while building your old website. It’s a good chance to make all the new changes and adjustments in your website’s on-site structure and twist to your long-term strategies.

Transition Of Website From Dot Com To M-Dot

Mobile Site Transition

The mobile mind shift has developed a paradigm, based on the thought that every individual expects a lot from each interaction and his or her smartphone is the prime way of their interaction.

In case your desktop website presence have been redesigned or your website is shifting to a mobile then you will need to consider a lot of things. The most basic reason behind this kind of migration is to just transform into adaptive or responsive Web design. The decision of transition will help you to merge SEO authority, decrease resources, give a streamlined experience, and extent the updates across all the devices through a central code base. First decide, what kind of mobile experience you desire, because many a times it happens when choosing a responsive website turns into a wrong decision.

However, this is a preferred way of Google for mobile web presentation. If you wish to make a smooth transition of your website from m-dot to www-dot then there are some of the important things to consider –

1st step – Categorize WHO is mandatory

A lot of time we think about WHAT is required, in the sense of tasks and not WHO is required.  Categorizing the committees, individuals help to restructure the workflow and strengthen the support to get the work done. This kind of migration work involves typical teams like –

  • Mobile marketing
  • Brand
  • Digital analytics & marketing
  • IS/IT/Dev
  • Marketing
  • E-Commerce
  • User Experience
  • Creative
  • Marketing

2nd Step  – Check WHAT is required

As we know the goal is to roll or consolidate the mobile website in the desktop website. However, each and every team will be needed to take a firm action in sense to achieve the final goal.

  • Identify all the mobile pages
  • Identify existing redirects
  • Mapping of mobile on desktop pages
  • User acceptance testing of new types of responsive design
  • Display testing of device
  • In case the page no longer appears or inadequately mapped then customize the 404 pages specifically for mobile users
  • Report updates and analytics tagging
  • Audience gap study
  • Marketing and brand messaging
  • Classification of function gaps or mobile feature for retirement or transition

3rd Step – Understand WHY you are doing this

This is a biggest step because it is about business explanation for resources. In case you are not able to explain why this paybacks your audience, places your business for upcoming success, build scalable efficiencies, and make sure you are going parallel with your competitors then you won’t be able to get this done. Always remember, if you desire to have a separate, completely new experience that combines your existing desktop experience then you may not wish to do this coligation.

4th Step – WHEN & HOW?

While working, all the teams should follow their own deadlines, plans and goals to get the final work done. The perfect way to start the mobile migration plan is to begin with the top 3 priorities. The list of priorities will help you to work properly and get the best job done. Majority of people list the priorities in this sequence like traffic, revenue & visibility. It depends on your planning, which thing stands bigger for you.

5 Tips On Deciding The Perfect Time To Redesign The Company Website

Website Redesigning

Have you redesigned your company website? Not, yet! What are you waiting for, redesigning the website holds a lot of importance in attracting the visitors on website. If you have stuck with finding the right time to do it then here we have come up with some important factors, which each website owner should analyze before deciding over redesigning the website.

Go through the following points, which will guide you to take a decision on redesigning the company website –

  1. If you have a website, developed in an old style design then it will do a little to support your business in today’s highly competitive market. Hence, first check how old your website is, if it has been developed just 2-4 years ago with a nice face-lift then you can postpone your designing plan but if it is 5 years old or more then it’s time for redesigning!
  1. Old websites are not compatible for smart phone screens. Website, which don’t have responsive website design attributes cannot be accessed by any type of Internet devices and due to that you can miss out a lot of sales opportunities.
  1. Have you checked your competitor’s website? The competitors are revamping their websites. This reason should be more than enough to take a step towards redesigning the company website. Staying updated is one thing but staying updated about competitors is imperative.
  1. Your website needs new functionality. Creating new functions or apps for a website could be time-consuming & expensive too. But, you can use free WordPress plugins on a newly created responsive WordPress site. This can be a great idea as plugins are free or available at a nominal cost.
  1. Updating the website content is preferred. Redesigning the website with the help of Content Management System gives an opportunity to everyone to update any part of a website with an ease. WordPress serves a feature that has been a part of this framework from many years.