Tag Archives: Voice Search

The New Era Of Voice Search And What We Can Do With It?

voice search

Can you remember the time when Siri was new? It was amazing to see that we can talk to our phone and get a response from it. Digital personal characters are entering into our lives in the form of Google Now on Android and Cortana on Windows Phone, and also Siri on the iPhone. These personal characters are there to get back to our questions and help us and hence they are supported by search engines. Google supports to Google Now, Web Search to Siri and Bing to Cortana.

As a search marketer, voice search looks like an out-of-reach novelty. However, there are a lot of clues available to use voice search.

Now, the question is how this voice character is affecting and what can we get out of it?

Let’s check out the two critical phases of voice-activated search –

  • What is the difference between voice search and text search?
  • How can we adjust the search campaigns to target voice searchers?

Voice Search Is Booming

Voice search is composed to grow, not because of the enormous growth of mobile, however recently Microsoft declared that Cortana will be on the Windows 10. By the end of this year, hundreds of millions of desktops will have a voice-activated way to search. Add Siri and Google Now to the mix and voice search is all set to rise quickly. Google offers Voice Search APIs for developers.

Voice search and text search are different in two actionable ways –

Understand usage of voice search and question phrases –

Next time, whenever you will use Cortana, Google Now or Siri – think how different kind of interaction you do through these digital voice modules. While interacting through text-based search, you actually type what you want to search like “Home Depot” and you will check the address of a particular home depot. Whereas, with voice search, you’ll actually say your requirement such as ‘where is the nearest home depot? The whole approach of doing web search is different in voice and text. Voice search is marked by the usage of question words like what, who, why, where and how. Text based search doesn’t have such phrases.

Understand Voice Searches have more words per search –

Bing search displays that with text input, two word questions are the most prevalent, with an immediate decline in use after three words in the question. With voice based search, the common question length is 3 or 4 with a much steady decline in question length. Observing your long tail keywords to search patterns, some of them stretch to 6 to 7 words in length. Add the question phrases. Add negatives and positives accordingly.

What you expect from Voice Search in the future?

As usage of voice search is growing, more options might get added for targeting and providing better experiences. However, till then there are some ways, which we can use smartly for our marketing.

‘Voice Search’ A New Change In SEO

How many of you prefer using voice search? Yes, we know there are many people, who find using voice search easier than typing. People basically think, why to waste energy in typing when we can just speak out the search query! Not just on smartphone but now they can use voice search on their PC too, which indicates a drastic change in SEO. This technology is young; hence it would be better if we start studying some of the implications of this booming technology now.

With this post, we will talk about how voice search may change or changing the search engine optimization.

Search With Natural Language –

Whenever you think about using voice search, you don’t really take out some time to sit and prepare the most effective way to speak out the query, do you? You just ask a question to your phone. As compared to typed search, voice search leads to many small changes. Whenever we ask our query in natural language, things change.

Less Use Of Keywords –

This point has been raised directly by Matt Cutt. Whenever, people ask queries on voice search, they ask it in conversation mode like, if they are looking for an interior designer then they might say,  “where can I get a good interior designer”? opposed to what they would have typed like “Interior designer in San Diego.” This new way of asking a query greatly changes the way Google and the rest of other search engines used to understand the queries. To deliver the optimum result to these conversational queries, they will have to improve their conversational query skills by mapping the keyword phrases and questions, or they will just have to look for new ways to serve results based on the conversational query.  In such scenario, what important is, what results they will actually deliver you and how.

Decrease In Informational-Based Traffic Queries To Sites –

If you have used Google maps and Siri, you must have experienced that whenever you convey your query and say search now, the phone answers back to you, without even opening a Web Page. If people won’t use the Web Page then sites won’t receive traffic. This will restrict the search traffic. Millions of websites have been created around the world just to deliver the answers to user’s queries. However, what if the users won’t visit the sites and get the information through voice search. This will undoubtedly impact in severe decline in website traffic, which is not at all good for site’s revenue.

Long Queries Can be Expected –

To deal with voice search queries, Google will have to change their way to search the match for the longer queries. Google will have to find out the essential parts of longer queries because people don’t speak out the query by keeping the keywords in mind, they just convey their thought process and in return they expect a result, which should match to their thinking. Currently, Google doesn’t work accordingly.