Google has made it official to display the twitter content in its desktop search results. Google had begun testing with displaying content from Twitter in desktop results. In May, Google already had begun showing Tweets in mobile search results.
Similar to mobile search results, Google will now show Tweets in a carousel in the main column of the organic search results. The tweets only show when Google thinks them to be pertinent. Users do not need a Twitter account to see the results or click on the results.
Google also stated that, ranking & relevancy factor for the tweets in the search will continue to evolve and improve as the process matures. In the current scenario, there is no promotional component involved for showing the Tweets in the organic search results.
Twitter has made a deal with Google to display tweets in the search results, as the well-known micro-blogging messaging platform wishes to expand its reach beyond 284m monthly active users. The home of the 140-character message that is ready to report full-year earnings on Thursday, as per the sources, it has signed an agreement with the leading search engine company.
Now, people will be able to see the tweets and not just twitter user profiles, when they will search it on Google. Twitter and Google had a similar bond from 2009 to 2011, however, since it has failed and Twitter had a deal to serve data from tweets to Microsoft’s Bing search service.
As per the deal, Twitter plans to disclose the new statistics on the size of its user base, which has disappointed with slow user growth, dropping the stock by 37% in the last year. The 1.4bn users on Facebook and the 300m on Instagram owned by Facebook outshine twitter’s userbase.