Tag Archives: Social Media

Twitter Joins Hand With IBM To Use Social Data For The Enterprise

Twitter Partners With IBM

Yesterday, IBM & Twitter declared their significant partnership, which involves Twitter giving out its data to IBM for integration with IBM’s enterprise solutions that includes Watson cloud platform. This partnership will allow IBM to access Twitter’s ‘Firehose’ and incorporate insights received from the social site into their business development process.

Moreover, both the companies are going to team up to a build ‘a totally different collection of enterprise solution,’ which will place IBM into a diverse category than the rest of the data partners, who usually just take the data and use for their own systems.

According to IBM, companies will come together to develop enterprise applications to level up the business decisions across the professions and industries, starting with services and applications for marketing, sales, and customer service. They are going to work together to improve industry specific solutions. That includes consumer products, banking, retail and transportation.

This deal will allow developers to incorporate the Twitter data into their own cloud application. IBM has been uncovering a lot of products, such as Watson Analytics. Watson Analytics is a cloud application developed for working with bulk data. IBM desires to provide as many data sources as possible to their business customers, which justifies their decision of including Twitter’s data stream into their analytics products.

12 Awesome & Free Of Cost Social Media Tools

Social Media Tools

If you are a social media marketer then it is certain that you must be handling multiple social media accounts, right? After getting the authority of handling multiple accounts it becomes difficult to be online 24/7 and handling all accounts at one time. Due to that some intelligent developers have come up and built some awesome social media management tools, which place all your social media accounts under one dashboard from where you can easily monitor, collaborate and schedule all the social media accounts.

A lot of people out there are already using these time saving tools. Sendible, Social Sprout, HootSuite, SocialOomph, Bitly and Buffer are some of the efficient tools, which can help you with managing your multiple social media networks. Some of these amazing tools charge money; hence if you are a bit tight with your budget then money can be the problem for you.

Also, not all the tools will help you to build content, check when your audience is active, see how many conversions have been done or convey the trending keywords.

However, still you can make the most out these tools and use it brilliantly.

 

1.      Social Mention –

Social Mention is like a Google Alerts, however, it monitors only social media properties such as YouTube, Twitter, Facebook & some more 80 social media sites. You receive daily email alerts with Social Mention. The most interesting thing about Social Mention is, it’s 4 metrics such as –

Sentiment – It shows the ratio of positive mentions on the negative mentions

Strength – The possibilities of your brand being talked on social media

Reach – Calculates the influence by separating the number of unique visitors who have referenced the brand by total number of social mentions

Passion – The possibilities of people continuing to mention the brand.

2.      Addictomatic –

Addictomatic is actually a discovery platform, which go through the Bing, Google, Flickr, YouTube, WordPress and Twitter and finds the latest news, blog posts, videos or images based over keywords. You might get addicted to this tool because it is customizable.

3.      IceRocket –

IceRocket is another tool that helps to monitor particular keywords.  Just like other social media tools, IceRocket also include various social networks such as Twitter, Facebook and many more, however, the uniqueness about IceRocket is it offers trending reports. You just need to enter the terms you wish to see mentioned and you will receive a graph describing how many posts done in a day also the total amount of blog posts done in the past 30 days period.

4.      IFTTT –

IFTTT defines ‘if this then that’; it is a service through which you can build strong connections with people. IFTTT is connected to 132 channels that contain social media networks, businesses such as Best Buy, eBay and many more. With IFTTT, it will be extremely easy for you to stay connected with both the worlds, online as well as offline.

5.      SumAll –

SumAll is built particularly for small business owners. It not only provides you the ability to monitor and measure the social media giants such as Facebook, Instagram and Twitter, it also gives you the freedom to connect with other service such as PayPal, Google Analytics. From one convenient place, you can keep all your important platforms up to date.

6.      Google Analytics –

If you own a website then you must be using enormous resources of Google Analytics like with Google Analytics you can access your visitor’s profile to understand how did he or she found your website, what all devices they are using, what they liked or didn’t like about your website. Google Analytics is one of the essential tools for marketers as it also shows how regularly the social media sharing is turning into referrals, conversions and traffic for your site.

7.      TweetDeck –

TweetDeck is a best tool for handing twitter accounts. It offers features like customized searches, scheduling tweets, and also alerts to keep you updated about the new happenings. Also, you can track the topics, hashtags, and see the social profiles such as Facebook & Twitter users.

8.      Facebook Insights –

If you are marketing your brand on Facebook then you must be aware about    Facebook Insights. The best use of this tool is you can actually know the behavior of your customers. E.g. you can prepare a schedule based on the day or time for the week and when your page visitors are active.

9.      Rapportive –

Rapportive is basically a tool made for LinkedIn but you can also see the latest Facebook status updates and tweets through this tool. With Rapportive, you can check job title, location and images of your Linkedin connections. The tool helps you to grow your network by finding people with similar careers or interests.

10. Qzzr –

Qzzr is a tool that serves information about your website and gives you an opportunity to get in tough with your audience. It helps to create different quizzes for the social media platforms.

11. Swayy –

Swayy tool suggests you content either an infographic or video and article that you can share with your audience. The tool also has an analytic feature through which you can check which kind of content is receiving good response from the audience. People who wish to have one dashboard must go for Swayy.

12. Easel.ly –

It’s a proven fact that infographics boost the site traffic and credibility. Hence, get the brilliant infographics by Easel.ly and increase your website traffic. What you just need to do is choose one of the available templates and start putting in your data.

Facebook Allies With Stripe To Power Up Facebook’s ‘Buy Button’

Facebook Buy Button

The reports have been confirmed that Facebook joins hand with Stripe to activate the ‘Buy Button’, which will ultimately be a part of Facebook’s news feed. The same kind of service Twitter has started using from this month to active their ‘Buy Button’.

With this new Buy button Facebook users will be able to buy products displayed in the posts or ads, which will ultimately help marketers to make sales directly on Facebook. This Buy button is in testing phase since July. The spokesperson of Facebook has reported that Stripe is the only payment partner of Facebook.

The spokesperson from Stripe has confirmed the news of partnership with Facebook but declined to reveal anything more. This is surely interesting news because Facebook holds partnerships with various payment providers for their various features, like PayPal’s mobile payment division Braintree.

This is not the first time, when Stripe and Facebook are working together, they had partnered last year as well for a project. Stripe had partnered with various companies for a long time, like Twitter and now the Facebook. Stripe is a highly suggested payment partner with Apple to commence their Apple Pay service. It seems that the testing phase of Facebook’s ‘Buy button’ will end soon as the holiday season is coming closer, hence you can expect to see ‘Buy button’ in your news feed in a few days.

How To Fetch Business Through Visuals On Instagram?

Instagram For Business

Do you have Instagram account? You must be! In a very short span of time, Instagram has become one of the popular social media sites that hold approximately more than 200 million active monthly users, who post over 60 million photos in a day.

However, in today’s time being a social media site and helping people to connect is not enough, if you wish to be on the top then you need to have some business value to attract people and business precisely. Hence, Instagram is not just a photo-sharing site but it can generate a business and good amount of audience for brands by using its network power.

So, today let’s take a short walk towards Instagram and find out how the visual content can increase the brand value of your business.

 

Showcase The Product & Get It Sold –

You know you can actually use Instagram as your online shop and showcase the range of products? Yes, it is an ideal place to put your products on display and encourage people to buy it. It is an ultimate opportunity for your brand to show off the amazing and beautiful products & grab the people’s attention. As in the end, the visual things attract our brain 60,000 times faster than anything else.

Soon, if you are going to launch any product of your company then don’t forget to share the glimpse of the product with your Instagram followers. Here, you can share the product images with short link of your website, where people can find details of the product and buy it. Also, along with images you can share discount codes, which are good to increase the reach and purchase. When initiating campaigns, use UGC to start product suggestions for making purchase. It’s a prevalent behavior of consumers that they are more likely to buy what their friends are recommending to them. Hence, it can prove beneficial for you.

 

Website Way Through Images –

Are you looking at Instagram with an objective to raise your e-commerce sales, business leads, or build audience? If yes, then Instagram will surely fulfill your objective by driving traffic towards your website. The most amazing way to get traffic on your website is ‘Triggered Responses’. Example, earlier L’Oreal’s Shu Uemera had used this feature to pull their hash-tagged content owners straight way to their site to participate in contest. They associated each participant with the product listed on their site and made it easy for people to buy the products their dear once love and suggest.

 

Make Conversions –

Running a contest or a campaign on Instagram, undoubtedly brings a good number of followers and user engagement. But, the numbers cannot get counted until and unless they don’t turn into conversions, as conversions are the ultimate and solid metrics. Here, again you can make a brilliant use of triggered responses and turn your Instagram participants into customers.

Set up an automatic, custom response for each campaign entry. Add a link of terms of conditions of your campaign to it and a sign up form as Instagram doesn’t allow hyperlinks in comments section, hence, users will have to either copy paste the link or manually type the link in a browser. Create short and memorable links.

With the use of sign up form, marketers can actually switch their Instagram followers in email subscribers, share the news of special discounts, exclusive offers and turn an impressive number of participants in customers. You can measure this conversion tracking result simply by web analytics and measure the impact of campaign.