Facebook wants its users to shop for clothes and other products from their mobile phones without leaving its app.
In order to move further into e-commerce and compete with Amazon’s retail aids, Facebook has announced that it is testing numerous ad features that will allow users to shop directly through its app.
There are few users making purchases on mobile phones because it is slow and cumbersome, but Facebook paves a way to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2% of all retail sales, according to research firm eMarketer.
“We’re looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales,” said Emma Rodgers, Facebook’s head of product marketing for commerce.