Tag Archives: SEO Tips

SEO Tips For E-Commerce To Use Today

SEO Tips For Ecommerce

SEO is such a technique that many online retailers are still struggling to come over it, especially because of the technical issues. By keeping this in mind, today we have come up with some brilliant SEO tips, which will be helpful for retailers.

Opt More From Your Review Content –

Review content gives a good opportunity for e-commerce websites, majorly because of the level of unique content presented on the product pages. In case you optimize your review acquisition procedure and ask appropriate questions, this can be a great part of your organic growth strategy. If you are working on the enterprise level platform then you can push follow up emails and review prompts to improve the success rates of gaining customer reviews.  This will create more volume also it will provide some amount of incentive, like monthly prize draw and to make it more enticing make the review proposition.

Even if you are not using a third party review service, still you can attain this. Just chalk out the process with your developers and develop the functionality yourself.

Dynamic Pages – 

Dynamic Pages can create problems when left open to search engines, therefore, make sure you prevent them from getting indexed. There are plenty of cases, where a website had been either affected by Panda or experienced noticeable fall in rankings as an impact of allowing this type of pages to be ranked.

These are some of the most common forms of dynamic pages:

Pagination

Layered navigation

Soft Filter

Tracking parameters

In order to avert this from causing an issue, monitor what is being indexed.

Be attentive with low-quality pages –

Panda is too risky to e-commerce websites having low-quality pages (pages without content, too many dynamic pages, duplicate variants of content, pages with content or just duplicate content.) Panda is extremely difficult to overcome, so try to learn it.

Out of stock pages –

There are a lot of opinions on what to do with a product page if it is out of stock. We would recommend you to leave it, especially if it is a temporary issue.

When people leave an out-of-stock product page, they carry a risk of making customer unhappy, so it’s always better to provide some valuable information.  You can do one of the following things –

–          Give some indications to user about when the product will be available. You can either give a static date or countdown to suggest them when they can buy the product.

–          Let the user purchase the product, which will be delivered once it will be available in stock

–          Save the user’s email address and email about the availability of product.

–          Finally offer the user with products likewise to the product they were looking for.

Rich snippets –

With structured data people who are implementing rich snippets have started experiencing the benefits. Implementing rich snippets provide detailed information about a product and also make the result stand out in the competition. Rich snippets are quite simple to implement and there are numerous helpful resources to experience the process. By practicing rich snippets you will not just stand out from the crowd, however, you will also see improvement in click through rates.

4 Common SEO Mistakes To Avoid While Updating Website

Are you planning to update your product line or brand? If so, then while updating your website, pay close attention towards your website SEO too. Moderating your website infrastructure makes it vulnerable to the domain authority and search engine indexing.

 

There are a lot of reasons why a website should be updated? Especially because of the consistent technological growth, you need to update the website multiple times. The moment you update your website, you start sensing some SEO shakeups, even if you are too careful about it, at least a handful of keyword ranking movements will be expected. Don’t get scared by this situation. Rather, start working towards preventing SEO damages, look at it as an opportunity to improve your SEO plan for long-term, even though if there are a few bumps throughout the way.

Inconsistent URL Structures –  

Disparity between the old and new website’s URL structure is one of the prevalent problem people face while updating the website. This disparity is responsible for numerous issues, so you might be attracted to just keep your URL structure simply the way it is – however, unfortunately this would leave back the purpose of upgrading your website at the first place.

Here, the major concern is that Google considers, consistency and history, which rating its domain authority. It clears the Web for the URL structures of different sites and indexes that information as part of its understanding of the broader web. When Google crawls your website, it expects to get those old URLs as a base structure, with new pages constantly appearing in the expected areas. When Google doesn’t find the old URLs, it puts a red flag that could directly leave a considerable impact on your SEO.

CMS Changes – 

During the procedure of updating your website, you may also consider changing or upgrading your CMS platform. There are huge high-quality platforms available, each platform with their own respective pros and cons, however, all the platforms have reliable or proper capabilities.

Designing Interference – 

Website builds upon various pillars. Number of different teams work together to build it, however, sometimes this team work leads to conflicting goals. While your search marketing efforts will be focused on increasing and preserving your domain authority and search rankings, your designer team’s goal will be to make a site visually dynamic and innovative. Unfortunately, SEO practices and visually appealing designs don’t go hand in hand.

Falling To Update Strategy – 

Updating the website is the biggest challenge, it gives you an opportunity to solve a lot of issues you may have forgotten or neglected while building your old website. It’s a good chance to make all the new changes and adjustments in your website’s on-site structure and twist to your long-term strategies.

7 Reasons On Why Your SEO Campaign Is Not Getting Successful!

Reasons behind unsuccessful SEO campaigns

It happens a lot of time that we put a lot of efforts still our SEO campaigns fail. There are many things on which the destiny the SEO campaign depends like too high expectations, too low budget, decisions are taken on the basis of assumptions rather than a data & misconception of customer’s expectations.

SEO is a lengthy process; it requires a strategy, planning and consideration of all small and big things. Hence, whether you are handling the SEO campaign on your own or hired a professional, you must ask 7 questions that we have listed below to verify, whether the campaign is going on a right way or not!  

Be Realistic While Setting Goals –

Your SEO campaign will fail soon, if you will set some unrealistic & out of reach goals like dominating Bing and Google for every service or product you are offering online. Hence, be realistic and set goals, which are achievable if you plan and execute well. For example, the majority of businesses that serve services or products expect that all their products should rank on the top positions, which is impossible even though they apply an incredible strategy. Thus, here what exactly they should do is to first optimize one product or service, and once you will get success, move on to the next service so.

Realistic Goals Require Realistic Budget & Timeframe –

Once, you’ll be done with setting realistic goals, it’s time to set a realistic budget and timeframe too. A lot of businesses don’t follow realistic budgets or timeframes and therefore, as a result the campaigns fail. Hence, discuss with an SEO professional regarding the required budget and timeframe, according to goals and type of your business. If your business belongs to highly competitive industry then you should set a great budget and timeframe.

Pick The Right Keywords –

Choosing the wrong keywords is another reason, which causes campaign failure. No SEO campaign can get success without keywords research. Yes, strong keyword research is a base of a successful SEO campaign. Hence, consult with the SEO professional and know the list of keywords, he or she is thinking to target. Sometimes, people select keywords on their own, based on what customers usually search online, without cross verifying it with real data, which ultimately results in choosing wrong keywords. This outcome can be dodged by using a standard and quality keyword research tool also make sure what exactly the keywords your competitors are targeting.

Have You Started Receiving The Right Traffic? –

The flow of traffic depicts the quality of keywords, whether they are right or wrong. If you have selected the wrong keywords, then your site will either receive less traffic or wrong traffic or a combination of both the things. You can determine this by checking the bounce rate of the organic search traffic you are receiving on your site. If the bounce rate is too high that means visitors are not finding what they are exactly looking for on your site.

Have A Professional Site –

If you wish to make your SEO campaign successful then start it by having a professional site that will engage visitors for a longer time. The success of a campaign depends a lot on visitor’s engagement because engagement means conversions for some level. Hence, build a professional website with proper designs, updated features, smooth navigation, user-friendly on different types of devices and increase the engagement.

Write What Your Customers Want To Read –

Less conversions and lack of engagement can also be a result of inappropriate content, which is failing to answer customer’s potential questions. Don’t write content for search engines write it for the visitors. Build a content strategy, which should address customer’s concerns and answer them promptly. Visitors like to visit interactive websites rather than a dead one.

Track The Data And Improve The Campaign –

Tracking the data and making the improvements accordingly is highly essential for long-term SEO campaign. This will not only help you to make your campaign successful but it will also help you understand your mistakes and work on it. Over the time, it is important to do essential adjustments or changes in the campaign like revamping the whole content plan or even restructuring the website. Don’t judge the success of SEO campaign only on one data points like phone calls or rankings. See, how the rankings are boosting the traffic flow, how traffic is converting into conversions. Take a 360’ view of your strategy, it will help you to find and fix the issues because sometimes the conversion rate falls down even though the keywords rank well. Hence, go through the each and every aspect and work accordingly.