SEO is such a technique that many online retailers are still struggling to come over it, especially because of the technical issues. By keeping this in mind, today we have come up with some brilliant SEO tips, which will be helpful for retailers.
Opt More From Your Review Content –
Review content gives a good opportunity for e-commerce websites, majorly because of the level of unique content presented on the product pages. In case you optimize your review acquisition procedure and ask appropriate questions, this can be a great part of your organic growth strategy. If you are working on the enterprise level platform then you can push follow up emails and review prompts to improve the success rates of gaining customer reviews. This will create more volume also it will provide some amount of incentive, like monthly prize draw and to make it more enticing make the review proposition.
Even if you are not using a third party review service, still you can attain this. Just chalk out the process with your developers and develop the functionality yourself.
Dynamic Pages –
Dynamic Pages can create problems when left open to search engines, therefore, make sure you prevent them from getting indexed. There are plenty of cases, where a website had been either affected by Panda or experienced noticeable fall in rankings as an impact of allowing this type of pages to be ranked.
These are some of the most common forms of dynamic pages:
In order to avert this from causing an issue, monitor what is being indexed.
Be attentive with low-quality pages –
Panda is too risky to e-commerce websites having low-quality pages (pages without content, too many dynamic pages, duplicate variants of content, pages with content or just duplicate content.) Panda is extremely difficult to overcome, so try to learn it.
Out of stock pages –
There are a lot of opinions on what to do with a product page if it is out of stock. We would recommend you to leave it, especially if it is a temporary issue.
When people leave an out-of-stock product page, they carry a risk of making customer unhappy, so it’s always better to provide some valuable information. You can do one of the following things –
– Give some indications to user about when the product will be available. You can either give a static date or countdown to suggest them when they can buy the product.
– Let the user purchase the product, which will be delivered once it will be available in stock
– Save the user’s email address and email about the availability of product.
– Finally offer the user with products likewise to the product they were looking for.
Rich snippets –
With structured data people who are implementing rich snippets have started experiencing the benefits. Implementing rich snippets provide detailed information about a product and also make the result stand out in the competition. Rich snippets are quite simple to implement and there are numerous helpful resources to experience the process. By practicing rich snippets you will not just stand out from the crowd, however, you will also see improvement in click through rates.