source : brafton
As a SEO executive you don’t get a choice of picking your favorite developer and work with him or her. However, honestly, SEOs love to work with one developer, who is different from other developers and a little bit better than the rest. Why? Probably, there is something to do with making our optimization job bit easy. Whether you are a programmer seeking to get your SEOs good side or SEO wanting to share some hints with the programmer in your life, follow below practices!
Dig The Data –
If you really wish to stand on the marketer’s good side then make sure you ask yourself why something is working in a specific way or what information can be utilized to improve a procedure. Particularly you can follow things like –
Event, such as clicking off-site or to downloadable content
Errors and conversions that may be controlling people to not convert
Data which can’t be followed using Google Analytics or likewise tool – sit with your marketing team and brainstorm about what type of data you can use as a solution. This is specifically applicable for sites that take transactions.
Research The Unusual –
We tend to get into surprises whenever we build sites on an unusual platform. In case you are coding on a Framework, which is new to you, there is possibility to get few strange results. In this system, if you won’t take the right decision, it can leave a bad impact on the site’s SEO. Do a proper research to get over those pesky issues and fix them. There are a lot of quirks to look in for every platform.
Set up your live sites and staging –
Being digital marketers, we know the basics of site indexing: build an XML Sitemap; your website requires a robots.txt file, which references that sitemap and you must no follow tag, no index for appropriate pages, etc. Also make sure you evade duplicate content issues with your live content, you must no follow, no index you’re staging website.
SEO is such a technique that many online retailers are still struggling to come over it, especially because of the technical issues. By keeping this in mind, today we have come up with some brilliant SEO tips, which will be helpful for retailers.
Opt More From Your Review Content –
Review content gives a good opportunity for e-commerce websites, majorly because of the level of unique content presented on the product pages. In case you optimize your review acquisition procedure and ask appropriate questions, this can be a great part of your organic growth strategy. If you are working on the enterprise level platform then you can push follow up emails and review prompts to improve the success rates of gaining customer reviews. This will create more volume also it will provide some amount of incentive, like monthly prize draw and to make it more enticing make the review proposition.
Even if you are not using a third party review service, still you can attain this. Just chalk out the process with your developers and develop the functionality yourself.
Dynamic Pages –
Dynamic Pages can create problems when left open to search engines, therefore, make sure you prevent them from getting indexed. There are plenty of cases, where a website had been either affected by Panda or experienced noticeable fall in rankings as an impact of allowing this type of pages to be ranked.
These are some of the most common forms of dynamic pages:
In order to avert this from causing an issue, monitor what is being indexed.
Be attentive with low-quality pages –
Panda is too risky to e-commerce websites having low-quality pages (pages without content, too many dynamic pages, duplicate variants of content, pages with content or just duplicate content.) Panda is extremely difficult to overcome, so try to learn it.
Out of stock pages –
There are a lot of opinions on what to do with a product page if it is out of stock. We would recommend you to leave it, especially if it is a temporary issue.
When people leave an out-of-stock product page, they carry a risk of making customer unhappy, so it’s always better to provide some valuable information. You can do one of the following things –
– Give some indications to user about when the product will be available. You can either give a static date or countdown to suggest them when they can buy the product.
– Let the user purchase the product, which will be delivered once it will be available in stock
– Save the user’s email address and email about the availability of product.
– Finally offer the user with products likewise to the product they were looking for.
Rich snippets –
With structured data people who are implementing rich snippets have started experiencing the benefits. Implementing rich snippets provide detailed information about a product and also make the result stand out in the competition. Rich snippets are quite simple to implement and there are numerous helpful resources to experience the process. By practicing rich snippets you will not just stand out from the crowd, however, you will also see improvement in click through rates.
Google’s existing method of crawling web pages with a spider was not just inefficient; however it was dependent on hyperlinks. Apps don’t use hyperlinks to attach content as Web pages do, so a much efficient way for Google to explore content in an app is through an API.
In 2015, Google has launched the capability to index app content through an API known the Mobile App Indexing API. It is quite different, in 2012, it seemed like Google will request the brands for the access of content API in a way mobile apps use APIs to settle content within the app through a web server. But, Google’s Mobile App Indexing API performs differently, here developers notify Google about where the content stays within their app and which content URL relates to their website. Then Google has the option of diverting users to check the content on a Web page or inside the app.
How It Performs?
The App Indexing API offers a way for developers to alert Google about deep links in their built in apps. This allows the Google app, version 3.6 and above to boost re-engagement via Google Search query auto completions, serving easy and fast access to the inner pages in apps.
The very first thing developers have to do is, allow deep linking for their app, from the Developers Console. Then connect your app to the website. After that, make sure the app is set up to function with Google Play services. Your developers will have to set up actions known ‘intent filters’ that convey Google when a user is checking the section of content, what is the title of content, and if there is a web page on the site that has the similar content.
When a user reads a piece of content in your app, Google will be informed through their app indexing API through the content that occurs in the app.
Google’s Mobile App Indexing API is lot more about helping users to navigate the content, it already knows about deep inside an app. As different to Google using the API to find and observe new content it did not exist.
Signals Major Shift In Search
This indicates the start of a major shift in search: mobile apps will start contending with traditional websites for traffic and rankings. That surely means that brands have to understand how to optimize their own app content to stand on top position in Google’s search results.
Currently, app SEO is more about optimizing and less about SEO, and more about optimizing the web-based form of the content and connecting that content to the matching content within the app. Then Google can finalize which form of content to display in the search, based on device and behavior of the person searching.
New Generation SEO –
Google’s App Indexing API will moderate the conversation of what true app SEO is and how it will grow. In spite of just optimizing the description and title of an app’s listing in the app store, in fact now you can talk about optimizing the content inside the app.
If you are a regular blog reader, then once in a while, this question must have come into your mind, why do bloggers add images in their article? Here, is the answer.
They add visual aspects in their blog because images make an article more realistic and can actually help to improve the SEO for your article. Through this post, we would like to describe, what all steps a blogger should take to fully optimize an image for SEO.
Use Images –
Adding images with a specific consideration help the readers to understand article in a better way. A picture is worth a thousand words. An image can spice up a 1000 dull word for sure. Just put visuals which will express what exactly you want to convey. It’s a simple suggestion; add images to your every article, it will make your write up more appealing.
Take the right image –
If you have your own image to add in your blog, then go ahead. Genuine images are good to optimize. Your article needs an image, which should have the same subject as your article title. The image must reflect the subject of the post.
Prepare images to use in your article –
Once you have found the correct image, illustration, photo or chart, its time to optimize the image to use on the website. Consider the following things while preparing images to use –
– Give the right file name
– reduce file size
Adding the image in the article –
Don’t just stuff images anywhere in the article. Place is at/near/in the relevant textual content. It simply helps a lot. Make sure the content is connecting to the image too, as it is the other way around.
Captions – You must have seen the images with some captions. Do you know, these captions are important for image SEO? Yes, it is. People use those captions while scanning an article. After the headings, people prefer to check the images and add the captions too in that scanning process.
Alignment – Images should not cross the left reading line. If your textual column and image is having the same width then it won’t be a problem. This doesn’t have any connection with image SEO, however, it might harm to user experience.
Are you planning to update your product line or brand? If so, then while updating your website, pay close attention towards your website SEO too. Moderating your website infrastructure makes it vulnerable to the domain authority and search engine indexing.
There are a lot of reasons why a website should be updated? Especially because of the consistent technological growth, you need to update the website multiple times. The moment you update your website, you start sensing some SEO shakeups, even if you are too careful about it, at least a handful of keyword ranking movements will be expected. Don’t get scared by this situation. Rather, start working towards preventing SEO damages, look at it as an opportunity to improve your SEO plan for long-term, even though if there are a few bumps throughout the way.
Inconsistent URL Structures –
Disparity between the old and new website’s URL structure is one of the prevalent problem people face while updating the website. This disparity is responsible for numerous issues, so you might be attracted to just keep your URL structure simply the way it is – however, unfortunately this would leave back the purpose of upgrading your website at the first place.
Here, the major concern is that Google considers, consistency and history, which rating its domain authority. It clears the Web for the URL structures of different sites and indexes that information as part of its understanding of the broader web. When Google crawls your website, it expects to get those old URLs as a base structure, with new pages constantly appearing in the expected areas. When Google doesn’t find the old URLs, it puts a red flag that could directly leave a considerable impact on your SEO.
CMS Changes –
During the procedure of updating your website, you may also consider changing or upgrading your CMS platform. There are huge high-quality platforms available, each platform with their own respective pros and cons, however, all the platforms have reliable or proper capabilities.
Designing Interference –
Website builds upon various pillars. Number of different teams work together to build it, however, sometimes this team work leads to conflicting goals. While your search marketing efforts will be focused on increasing and preserving your domain authority and search rankings, your designer team’s goal will be to make a site visually dynamic and innovative. Unfortunately, SEO practices and visually appealing designs don’t go hand in hand.
Falling To Update Strategy –
Updating the website is the biggest challenge, it gives you an opportunity to solve a lot of issues you may have forgotten or neglected while building your old website. It’s a good chance to make all the new changes and adjustments in your website’s on-site structure and twist to your long-term strategies.
Are you one of those SMEs, who have survived through the algorithm update? If yes, then if you are trying hard to get back the lost traffic, sales and leads then you should start publishing top-notch content with the help of social media and do strong email marketing to get in front of your customer base. Start pretending as if you are not impacted by algorithm update and initiate a great SEO strategy, which will help you to recover quickly. Panda filter cannot take away the content from you; it can only stop Google users from getting the content in the short term. Hence, generate content targeting a particular audience and spread it across the social networks and email.
Constant social sharing, mentions, links and Google search for your content can definitely support you SEO-wise. Once you will come out of Penguin, Panda and other algorithm hits, your fresh content will start ranking well.
Custom Website Audience –
Custom website audiences allow you to target the users who are connected with your business some or other way. For example, you can run social advertising campaigns, which target users who have already visited your website, particular pieces of content or have done some action on your website. Since, it shows that they have shown some interest in your content or company that means you are reaching out to the exact target audience.
Custom Audience For Panda –
Let’s assume because of Panda hit you have lost 40% of Google organic traffic and you are facing a hard time in getting your newly published content noticed. Then, go for custom website audiences, yon can install tracking pixels for each and every social network connected to your site. Next, you can create a list of particular audiences based on the kind of content they consume. You can also target the visits received on service pages, or target visitors who have completed some kind of conversion action. In all, you will be building custom audiences based over how your users interact with your website and business.
Social Media To Help SEO –
When you have been hit by an algorithm update, you should either start getting out of it or wait for traffic to come back. By using social advertising smartly you can surely drive back the users towards your content who have already shown their interest in your content and company. Gradually, it can lead to more traffic, social sharing, brand searches, links and more. Social media and SEO can work together and show a great impact on website ranking.
What do you think, ‘does social media play an important role in getting good search engine rankings? We think, it does, but actually the question should be like, “Can SEO succeed without social media?” And we definitely believe no, it cannot. In current scenario social media is having a major share in shaping up the society. And it doesn’t seem that social media will lose its grip from our social lives so easily. That means search engines will always seek for ways to integrate with specific social signals into the ranking algorithms. Indeed, Social media is a real time pulse of what we love, what we like or dislike and loathe. With the help of social media, search engine just wants to spread out relevant, useful content for both the social and search masses & each individual.
Social Media Has Transformed SEO Forever –
Social media has undoubtedly changed the landscape of SEO and now there is no going back for sure! Earlier, links were the basic off-page factor for search engines, which experts used to consider while analyzing the popularity, authority and importance of a site. Now, Social Media is a new backlink.
Just a few days ago, Matt Cutt from Google had stated that they are also planning to drop out backlinks from their Google algorithm so don’t be surprised if Google will continue to bring down the links or completely remove it from the picture. The chances of removing the links completely are less, however, Google will definitely start depending less on backlinks and find alternate link value mechanisms and add it in Google algorithm.
So, as links will be considered less that means social media will be valued more. And something will be of course ‘social media’. Social media ranking factors are as wide as ‘on page’ ranking factors and therefore, social media stands as a powerful addition to the blend of algorithm signals.
Search Engine Ranking In 1999 & In 2014 –
Without going through the entire search engine algorithms, we can easily say that search engines were entirely dependent on on-page factors for rankings. Google had introduced links as an element that helped to show much relevant results than the rest of other search engines. After which, people started linking their site to only those sites, which added the value to the trick they were using for ranking. And after that as we can see the whole SEO industry got messed up with massive link manipulation. And therefore, Google had started cutting down the ‘bad’ links, which were made with indecent intent. But till then, links and on-page optimization had reached everywhere.
In 2014, the scenario is totally different. Today, there are a lot of factors, which matter to search engine ranking such as content, usability issues, conversion and social media prominently. Search engines want to show sites, which will prove valuable for searchers. If the site doesn’t have information what the visitor is looking for then the site won’t receive visitors and ultimately the conversion rate will go down. All these signals prove that the site itself is of low searcher value.
Social Connection Can Help SEO Causation-
Even though social media marketing doesn’t have a direct connection with rankings, it surely helps out with search engine ranking. As social content receives the same signals, which search engines are looking for. This way indirectly social media supports the rankings. Content that deserves to get ranked should also do well in social globe and vice-versa.
Social media does not boost up the rankings but it certainly enhances the ranking opportunities. Social media provides an awesome platform to promote content, however, that doesn’t mean it is a promotional platform, it is more of an engagement platform. Promotion is just a small part of building engagement.
Having a better engagement on social media has both a page specific and a site wide effect that can turn into ranking opportunities, which you might miss if you fail to build your presence on social platforms. Nowadays, when large amount of sites are jumping on the social bandwagon, it is highly essential to get on to the board or else the competitors will go ahead of you.
Despite, all the failed predictions made in the past 15 years, SEO hasn’t expired yet and will not in future. However, that does not mean it can stay alive. It can’t. As along with good links, SEO also needs strong social media support in order to get top search engine ranking.
We all know emails don’t leave a direct impact on search engines. However, that doesn’t mean it is not at all connected to SEO. Therefore, don’t ignore the massive impact it can do. So, today let’s discuss how can you use email marketing to improve your site traffic!
Collate The Emails –
First start with collating the email addresses. Majority of people ignore it but still email marketing ranks as the preferred and most effective technique for circulating content online. There are some people, who still use feed readers to spread the content but it is no more popular, especially since the downfall of Google Reader.
Email Keeps The Brand Name Central In People’s Mind –
Usually, we don’t remember the brand; if we have noticed the brand once but we have bombarded with similar one then the chances of registering it increases. The Same magic, continuous reminder emails also do. Emails help people to remind about the brands on a regular basis, which ultimately results in capturing a central position in customer’s mind.
Send Emails & Bring Back Visitors –
Email marketing helps to retrieve the site visitors. Readers, who have signed up to the blog, receive the reminder emails about the new updats. This ultimately directs them to read the blog. Sending reminders of a blog is a way of pushing people to reach out to your site.
Emails Boost On-Site Engagement –
The visitors who visit your blog or site repetitively are certainly the most engaged visitors. They are the one who are responsible for writing 41% of total comments on the blog. Email visitors are responsible for an increasing content share by interacting with the content, groups etc.
Email Drive Up Social Engagement –
Email updates not only boost up the blog traffic but also improve the social sharing. Social sharing helps the blog to reach out a maximum number of people and improves the Google ranking of the content. Social sharing is an effective way to get some additional traffic on the site. Every visitor is important regardless of their geographical location what matters is their engagement with your blog.
Writer holds a responsibility to keep readers engaged and interested and to do so you first need to think about planning your text and express it in an attractive way. Your write up should help readers to easily understand the exact idea behind your post by providing subheadings, headings, and clear paragraphs. Once readers will understand it, find it interesting & engaging, they will most likely share it and tweet it, which will ultimately increase the ranking of your blog. If you wish to improve your Google ranking then you will have to work on your writing skills.
Therefore, while writing a blog you need to think from SEO point of view and draft a post as in the end, getting a good ranking in Google search engine is what going to matter you. Therefore, try to keep your blog post SEO friendly by following below listed tips on how to keep blog post SEO friendly?
1. Think Before Write
Think a lot about the main idea of your post. What do you wish to convey your readers? & What is the objective behind your text? What kind of reaction do you expect from the readers after reading your blog post? Consider these questions and prepare answers before you start writing a blog post.
2. Divide Blog Into Paragraphs
Every writer uses paragraphs, however, a very few can use it in a right way. Yes, while writing posts make sure you use paragraphs that make sense. Do not ever start a new sentence with a new line, just to make your post look nice. There has to be some reason behind starting a new paragraph. Each paragraph should have a main subject or a main idea. Ask yourself what the major thought behind every paragraph is? And accordingly divide the information into paragraphs.
3. Plan A Structure Of Your Blog Post
Every post on your blog should have some kind of introduction, a body and a conclusion, which should sum up the main idea. Describe whatever you want to say in all three sections. This way you will have some kind of summary for your blog post.
4. Put Signal Words
Signal words help readers to easily scan through the post and grab the main idea. Signal words like first of all, secondly, and finally help readers to reach out the conclusion of the article. Thus, signal words play a very important role in structuring the blog post.
5. Use Headings
Use subheadings to help people to find a way in the article. A blog post looks good and sorted with subheadings, as it makes easy for readers to scan through the blog.
Before you publish the post, ask somebody to read or proofread your post first. Ask her/him, whether he or she is able to understand the main objective of the post. Find the typo and sentence errors and correct them.