Nowadays, Penguin panic is quite widespread across the web. SEMs are coming with concerns like ‘I want to build links to get good rankings, however, I do not want to get penalized, What should I do?
Here, the problem is the majority of people don’t understand the value of pre-emptive backlink audits. It is pretty difficult and tedious to get recovered from penalty and it can leave a bigger impact on the company’s core area. So, why risk it?
Before recovery, we should think about, how can we prevent Penguin 4.0 penalty and how can we audit our backlink profile?
Look for Footprints
By using sorting and filtering features in Google Drive/Excel, or advanced Excel formulas you can check the footprints.
Following are some of the major footprints you will look for –
Anchor Text –
In anchor text, the backlinks which generate revenue through particular keywords? Which links have more than 5%? These backlinks you will have to recognize these backlinks, either nofollow them and change them to the anchor text or deny them.
This discloses the patterns where sites utilize forums, directory, or link patterns. In case the word, ‘Forum’ comes in the URL, you can collect all those together and check how many of them are post pages or profiles. You can also look for article submission sites or links pages.
Discover Date –
Google Webmaster tools or any other tools will give you the links and dates, which were discovered first. You can search for dates, when there was a chock in backlink acquisition. Those usually reveal manual link building or link buys.
Page Titles –
Are there many other sites, which use the similar page title? This can happen because articles got scraped and included to other sites, producing duplicate content. Check out these and if they don’t have value, you might want to pre emptively deny them.
There are many other footprints, which you can go through, like Google Analytics, registration name, top-level domains, Adsense code, and URLs including ‘comment’ in them.
Disavow, Remove Or Unfollow The Toxic Links –
Once you have completed the auditing of your link profile and calculating all of your backlinks, then you are all set to start a link disavow or removal campaign.
Do not be anxious to send link removal email to as many toxic links as possible. It is always better to take off low quality links before something bad happens, in spite of trying to remove them after getting penalized.
Get in touch with site owners through Whois, emails and contact forms. You can provide them options to either remove or unfollow your links.
Re-Audit Link Profile Monthly –
Auditing the link profile once is not sufficient. Check your links monthly to avoid the situations, where you can accidentally get caught.