Tag Archives: Search Engine Ranking

Google Penguin 4.0 Penalty Protocol Preparation

Google-Penguin 4.0

Nowadays, Penguin panic is quite widespread across the web. SEMs are coming with concerns like ‘I want to build links to get good rankings, however, I do not want to get penalized, What should I do?

Here, the problem is the majority of people don’t understand the value of pre-emptive backlink audits. It is pretty difficult and tedious to get recovered from penalty and it can leave a bigger impact on the company’s core area. So, why risk it?

Before recovery, we should think about, how can we prevent Penguin 4.0 penalty and how can we audit our backlink profile?

Look for Footprints

By using sorting and filtering features in Google Drive/Excel, or advanced Excel formulas you can check the footprints.

Following are some of the major footprints you will look for –

Anchor Text –

In anchor text, the backlinks which generate revenue through particular keywords? Which links have more than 5%? These backlinks you will have to recognize these backlinks, either nofollow them and change them to the anchor text or deny them.

Anchor text
URLs with Patterns –

This discloses the patterns where sites utilize forums, directory, or link patterns. In case the word, ‘Forum’ comes in the URL, you can collect all those together and check how many of them are post pages or profiles. You can also look for article submission sites or links pages.

urls with pattern

Discover Date –

Google Webmaster tools or any other tools will give you the links and dates, which were discovered first. You can search for dates, when there was a chock in backlink acquisition. Those usually reveal manual link building or link buys.

Page Titles –

Are there many other sites, which use the similar page title? This can happen because articles got scraped and included to other sites, producing duplicate content. Check out these and if they don’t have value, you might want to pre emptively deny them.

There are many other footprints, which you can go through, like Google Analytics, registration name, top-level domains, Adsense code, and URLs including ‘comment’ in them.

page titles

Disavow, Remove Or Unfollow The Toxic Links –

Once you have completed the auditing of your link profile and calculating all of your backlinks, then you are all set to start a link disavow or removal campaign.

Do not be anxious to send link removal email to as many toxic links as possible. It is always better to take off low quality links before something bad happens, in spite of trying to remove them after getting penalized.

Get in touch with site owners through Whois, emails and contact forms. You can provide them options to either remove or unfollow your links.

Re-Audit Link Profile Monthly –

Auditing the link profile once is not sufficient. Check your links monthly to avoid the situations, where you can accidentally get caught.


SEO Can’t Survive Without Social Media, You Know Why?

Social Media For SEO

What do you think, ‘does social media play an important role in getting good search engine rankings? We think, it does, but actually the question should be like, “Can SEO succeed without social media?” And we definitely believe no, it cannot. In current scenario social media is having a major share in shaping up the society. And it doesn’t seem that social media will lose its grip from our social lives so easily. That means search engines will always seek for ways to integrate with specific social signals into the ranking algorithms. Indeed, Social media is a real time pulse of what we love, what we like or dislike and loathe. With the help of social media, search engine just wants to spread out relevant, useful content for both the social and search masses & each individual.

Social Media Has Transformed SEO Forever –

Social media has undoubtedly changed the landscape of SEO and now there is no going back for sure! Earlier, links were the basic off-page factor for search engines, which experts used to consider while analyzing the popularity, authority and importance of a site. Now, Social Media is a new backlink.

Just a few days ago, Matt Cutt from Google had stated that they are also planning to drop out backlinks from their Google algorithm so don’t be surprised if Google will continue to bring down the links or completely remove it from the picture. The chances of removing the links completely are less, however, Google will definitely start depending less on backlinks and find alternate link value mechanisms and add it in Google algorithm.

So, as links will be considered less that means social media will be valued more. And something will be of course ‘social media’. Social media ranking factors are as wide as ‘on page’ ranking factors and therefore, social media stands as a powerful addition to the blend of algorithm signals.

Search Engine Ranking In 1999 & In 2014 –

Without going through the entire search engine algorithms, we can easily say that search engines were entirely dependent on on-page factors for rankings. Google had introduced links as an element that helped to show much relevant results than the rest of other search engines. After which, people started linking their site to only those sites, which added the value to the trick they were using for ranking.  And after that as we can see the whole SEO industry got messed up with massive link manipulation. And therefore, Google had started cutting down the ‘bad’ links, which were made with indecent intent.  But till then, links and on-page optimization had reached everywhere.

In 2014, the scenario is totally different. Today, there are a lot of factors, which matter to search engine ranking such as content, usability issues, conversion and social media prominently.  Search engines want to show sites, which will prove valuable for searchers. If the site doesn’t have information what the visitor is looking for then the site won’t receive visitors and ultimately the conversion rate will go down. All these signals prove that the site itself is of low searcher value.

Social Connection Can Help SEO Causation-

Even though social media marketing doesn’t have a direct connection with rankings, it surely helps out with search engine ranking. As social content receives the same signals, which search engines are looking for. This way indirectly social media supports the rankings. Content that deserves to get ranked should also do well in social globe and vice-versa.

Social media does not boost up the rankings but it certainly enhances the ranking opportunities. Social media provides an awesome platform to promote content, however, that doesn’t mean it is a promotional platform, it is more of an engagement platform. Promotion is just a small part of building engagement.

Having a better engagement on social media has both a page specific and a site wide effect that can turn into ranking opportunities, which you might miss if you fail to build your presence on social platforms. Nowadays, when large amount of sites are jumping on the social bandwagon, it is highly essential to get on to the board or else the competitors will go ahead of you.

Despite, all the failed predictions made in the past 15 years, SEO hasn’t expired yet and will not in future. However, that does not mean it can stay alive. It can’t. As along with good links, SEO also needs strong social media support in order to get top search engine ranking.

How To Write SEO-Friendly Blog Post & Improve Ranking?

How to write SEO friendly blog post?

Writer holds a responsibility to keep readers engaged and interested and to do so you first need to think about planning your text and express it in an attractive way. Your write up should help readers to easily understand the exact idea behind your post by providing subheadings, headings, and clear paragraphs.  Once readers will understand it, find it interesting & engaging, they will most likely share it and tweet it, which will ultimately increase the ranking of your blog. If you wish to improve your Google ranking then you will have to work on your writing skills.

Therefore, while writing a blog you need to think from SEO point of view and draft a post as in the end, getting a good ranking in Google search engine is what going to matter you. Therefore, try to keep your blog post SEO friendly by following below listed tips on how to keep blog post SEO friendly?

1.      Think Before Write

Think a lot about the main idea of your post. What do you wish to convey your readers? & What is the objective behind your text? What kind of reaction do you expect from the readers after reading your blog post? Consider these questions and prepare answers before you start writing a blog post.

2.      Divide Blog Into Paragraphs

Every writer uses paragraphs, however, a very few can use it in a right way. Yes, while writing posts make sure you use paragraphs that make sense. Do not ever start a new sentence with a new line, just to make your post look nice. There has to be some reason behind starting a new paragraph. Each paragraph should have a main subject or a main idea. Ask yourself what the major thought behind every paragraph is? And accordingly divide the information into paragraphs.

3.      Plan A Structure Of Your Blog Post

Every post on your blog should have some kind of introduction, a body and a conclusion, which should sum up the main idea.  Describe whatever you want to say in all three sections. This way you will have some kind of summary for your blog post.

4.      Put Signal Words

Signal words help readers to easily scan through the post and grab the main idea. Signal words like first of all, secondly, and finally help readers to reach out the conclusion of the article. Thus, signal words play a very important role in structuring the blog post.

5.      Use Headings

Use subheadings to help people to find a way in the article. A blog post looks good and sorted with subheadings, as it makes easy for readers to scan through the blog.

6.      Proofread

Before you publish the post, ask somebody to read or proofread your post first. Ask her/him, whether he or she is able to understand the main objective of the post. Find the typo and sentence errors and correct them.