Tag Archives: Search Engine Optimization

4 Essential Parts Of Online Marketing Campaigns

Important Elements Of Online Marketing

Being an entrepreneur, it’s very important to have a strong marketing plan for the services or products of their own brands.  Hence, majority of businesses are continually working on finding new ways to create brand awareness, aspiring to connect with new customers and strengthening the relationships with existing ones to ultimately obtain a loyal following.

You may have already experimented with some kind of marketing mediums that include print, TV, and radio, however you have missed out on the current online marketing tools. Online is a new marketing world, where you can reach out to the exact audience without losing the path and convey your marketing message. There are varied ways to market your business online; however, your online marketing plan will be incomplete without following important elements. Below listed elements are interconnected and therefore together they accomplish the marketing goals like website traffic, brand visibility and revenue you would like to earn.

 

Web Designing –

In the current trend, there is no question about the essentiality of businesses holding a strong online presence and having a well-developed website is a first thing to do. If you are an entrepreneur who considers the site design as an essential aspect of online marketing efforts then you are right. Any content and advertising that is circulated online will ultimately direct the consumers to your website hence, making it the foundation of your whole campaign. Websites should be user-friendly and attractive enough to pull visitors, a mobile responsive design and equipped with optimization techniques.

 

SEO (Search Engine Optimization) –

Search Engine Optimization is intended to help businesses to grab higher ranking in search engines like Google, Yahoo and Bing. Without SEO, there is possibility that your business will be lost in the crowd of billions of websites. We all know while using search engines to search something, the majority of time after checking first and second page, we don’t move ahead check rest hence, if your company doesn’t rank on the top position, you are likely to lose a bit of website traffic and profit. Having a well-optimized website makes a big impact on your overall online marketing strategy.

 

Social Media –

Incorporating social media into your online marketing plan adds a great value, especially because its free and even a small advertising budget can work here. Around the world, millions of people are engaged on different social media platforms, hence building active and updated business profile can build a strong path for you to reach out to your target customer. Social media does not just allows you to share the information about your products, brands or services through images, tweets, posts and videos, however, it also gives you the chance to build strong genuine bond with consumers.

 

PPC (Pay-Per-Click) –

Earlier, running few commercials, advertising through local newspaper were sufficient enough to promote the business. However, world’s majority of the population uses the internet to know current news, shop and see videos of their favorite shows. This is where PPC pay-per-click banner advertising comes into the picture. Having pop ups of company offerings on search engines and a wide collection of websites repeatedly helps to get brand recognition and appear in front of consumers who actually want to buy kind of service or product you offer. PPC helps to enhance the conversion rate.

 

 

How To Be Your SEO’s Preferred Designer?

SEO Preferred Developer

As a SEO executive you don’t get a choice of picking your favorite developer and work with him or her. However, honestly, SEOs love to work with one developer, who is different from other developers and a little bit better than the rest. Why? Probably, there is something to do with making our optimization job bit easy. Whether you are a programmer seeking to get your SEOs good side or SEO wanting to share some hints with the programmer in your life, follow below practices!

Dig The Data –

If you really wish to stand on the marketer’s good side then make sure you ask yourself why something is working in a specific way or what information can be utilized to improve a procedure. Particularly you can follow things like –

Website down-time

Event, such as clicking off-site or to downloadable content

Errors and conversions that may be controlling people to not convert

Data which can’t be followed using Google Analytics or likewise tool – sit with your marketing team and brainstorm about what type of data you can use as a solution. This is specifically applicable for sites that take transactions.

Research The Unusual –

We tend to get into surprises whenever we build sites on an unusual platform. In case you are coding on a Framework, which is new to you, there is possibility to get few strange results. In this system, if you won’t take the right decision, it can leave a bad impact on the site’s SEO. Do a proper research to get over those pesky issues and fix them. There are a lot of quirks to look in for every platform.

Set up your live sites and staging –

Being digital marketers, we know the basics of site indexing: build an XML Sitemap; your website requires a robots.txt file, which references that sitemap and you must no follow tag, no index for appropriate pages, etc. Also make sure you evade duplicate content issues with your live content, you must no follow, no index you’re staging website.

SEO Tips For E-Commerce To Use Today

SEO Tips For Ecommerce

SEO is such a technique that many online retailers are still struggling to come over it, especially because of the technical issues. By keeping this in mind, today we have come up with some brilliant SEO tips, which will be helpful for retailers.

Opt More From Your Review Content –

Review content gives a good opportunity for e-commerce websites, majorly because of the level of unique content presented on the product pages. In case you optimize your review acquisition procedure and ask appropriate questions, this can be a great part of your organic growth strategy. If you are working on the enterprise level platform then you can push follow up emails and review prompts to improve the success rates of gaining customer reviews.  This will create more volume also it will provide some amount of incentive, like monthly prize draw and to make it more enticing make the review proposition.

Even if you are not using a third party review service, still you can attain this. Just chalk out the process with your developers and develop the functionality yourself.

Dynamic Pages – 

Dynamic Pages can create problems when left open to search engines, therefore, make sure you prevent them from getting indexed. There are plenty of cases, where a website had been either affected by Panda or experienced noticeable fall in rankings as an impact of allowing this type of pages to be ranked.

These are some of the most common forms of dynamic pages:

Pagination

Layered navigation

Soft Filter

Tracking parameters

In order to avert this from causing an issue, monitor what is being indexed.

Be attentive with low-quality pages –

Panda is too risky to e-commerce websites having low-quality pages (pages without content, too many dynamic pages, duplicate variants of content, pages with content or just duplicate content.) Panda is extremely difficult to overcome, so try to learn it.

Out of stock pages –

There are a lot of opinions on what to do with a product page if it is out of stock. We would recommend you to leave it, especially if it is a temporary issue.

When people leave an out-of-stock product page, they carry a risk of making customer unhappy, so it’s always better to provide some valuable information.  You can do one of the following things –

–          Give some indications to user about when the product will be available. You can either give a static date or countdown to suggest them when they can buy the product.

–          Let the user purchase the product, which will be delivered once it will be available in stock

–          Save the user’s email address and email about the availability of product.

–          Finally offer the user with products likewise to the product they were looking for.

Rich snippets –

With structured data people who are implementing rich snippets have started experiencing the benefits. Implementing rich snippets provide detailed information about a product and also make the result stand out in the competition. Rich snippets are quite simple to implement and there are numerous helpful resources to experience the process. By practicing rich snippets you will not just stand out from the crowd, however, you will also see improvement in click through rates.

New Generation SEO – App Indexing

New App Indexing

Google’s existing method of crawling web pages with a spider was not just inefficient; however it was dependent on hyperlinks. Apps don’t use hyperlinks to attach content as Web pages do, so a much efficient way for Google to explore content in an app is through an API.

In 2015, Google has launched the capability to index app content through an API known the Mobile App Indexing API. It is quite different, in 2012, it seemed like Google will request the brands for the access of content API in a way mobile apps use APIs to settle content within the app through a web server. But, Google’s Mobile App Indexing API performs differently, here developers notify Google about where the content stays within their app and which content URL relates to their website. Then Google has the option of diverting users to check the content on a Web page or inside the app.

How It Performs?

The App Indexing API offers a way for developers to alert Google about deep links in their built in apps. This allows the Google app, version 3.6 and above to boost re-engagement via Google Search query auto completions, serving easy and fast access to the inner pages in apps.

The very first thing developers have to do is, allow deep linking for their app, from the Developers Console. Then connect your app to the website. After that, make sure the app is set up to function with Google Play services. Your developers will have to set up actions known ‘intent filters’ that convey Google when a user is checking the section of content, what is the title of content, and if there is a web page on the site that has the similar content.

When a user reads a piece of content in your app, Google will be informed through their app indexing API through the content that occurs in the app.

Google’s Mobile App Indexing API is lot more about helping users to navigate the content, it already knows about deep inside an app. As different to Google using the API to find and observe new content it did not exist.

Signals Major Shift In Search

This indicates the start of a major shift in search: mobile apps will start contending with traditional websites for traffic and rankings. That surely means that brands have to understand how to optimize their own app content to stand on top position in Google’s search results.

Currently, app SEO is more about optimizing and less about SEO, and more about optimizing the web-based form of the content and connecting that content to the matching content within the app. Then Google can finalize which form of content to display in the search, based on device and behavior of the person searching.

New Generation SEO –

Google’s App Indexing API will moderate the conversation of what true app SEO is and how it will grow. In spite of just optimizing the description and title of an app’s listing in the app store, in fact now you can talk about optimizing the content inside the app.

How To Optimize Images Well For SEO?

How to optimize images well for SEO

If you are a regular blog reader, then once in a while, this question must have come into your mind, why do bloggers add images in their article? Here, is the answer.

They add visual aspects in their blog because images make an article more realistic and can actually help to improve the SEO for your article. Through this post, we would like to describe, what all steps a blogger should take to fully optimize an image for SEO.

Use Images –

Adding images with a specific consideration help the readers to understand article in a better way. A picture is worth a thousand words. An image can spice up a 1000 dull word for sure. Just put visuals which will express what exactly you want to convey. It’s a simple suggestion; add images to your every article, it will make your write up more appealing.

Take the right image –

If you have your own image to add in your blog, then go ahead. Genuine images are good to optimize. Your article needs an image, which should have the same subject as your article title. The image must reflect the subject of the post.
Prepare images to use in your article –
Once you have found the correct image, illustration, photo or chart, its time to optimize the image to use on the website. Consider the following things while preparing images to use –
– Give the right file name
– reduce file size

Adding the image in the article –

Don’t just stuff images anywhere in the article. Place is at/near/in the relevant textual content. It simply helps a lot. Make sure the content is connecting to the image too, as it is the other way around.
Captions – You must have seen the images with some captions. Do you know, these captions are important for image SEO? Yes, it is. People use those captions while scanning an article. After the headings, people prefer to check the images and add the captions too in that scanning process.
Alignment – Images should not cross the left reading line. If your textual column and image is having the same width then it won’t be a problem. This doesn’t have any connection with image SEO, however, it might harm to user experience.

Key Steps To Improve Website Loading Speed

How To Increase Website Load Speed?

Throughout 2014, Google had released numerous algorithm updates. Primarily, algorithms targeted keyword stuffing, spammy backlinks, and domain ownership, however, those factors slowly changed into the Google criteria, which we know and follow nowadays.

Now, after a huge span of time, the company has started to improve its search algorithms, website loading speed has become one of the major determinants of your website’s ranking position and value, making it one of the prime necessities for optimization and a prominent must for website owners who want to get ranked well. How your website is doing in the wake of Google’s numerous algorithm shifts?

Let’s check , why page speed has become such an essential ranking factor and how you can develop your website speed.

 

Google’s Expert Plan

Majority of SEOs would agree that their struggle to cope-up with Google hasn’t been easy. Actually, it’s been downright terrific at sometimes. It is expected, as Google desires to improve the user’s experience by pointing out what most apt websites connect to a specific search term and that in the end making things more hassle free.

How To Improve Website Load Speed?

If your website is going through a low download speed then below tips will be helpful for you to improve site speed and rank well in search results.

 

Decrease on-page components –
Between stylesheets, scripts, and flash, numerous processes can appear behind the scenes, which will prominently slow down the page’s load time. If you mix style sheets or replace photos, images with the HTTP, CSS requests, which make on-page elements work, won’t have a chance to slow down your website.

 

Combine Large Pages –
Over the past few years, Google has made it clear that SEO best practices contain the use of long-form videos, content and shareable media to capture more customers and rank well in SERPs. Unfortunately, all this surplus content can cut off the load speed. Try to combine your larger pages so that they will occupy less space and consume less bandwidth whey they load.

 

Remove unnecessary plugins –
Specifically, if you are using WordPress, operating numerous plugins contributes to slow page load speed. Even though, their ease of usage and convenience make plugins an eye-catchy option, using lot many will cause your website load speed to plummet and result in a weak user experience. Take off the plugins, you don’t really need.

 

Use Browser Catching –
Keeping browser caching ‘ON’ will save all essential elements in a viewer’s hard drive that results in a speedier load time, when the visitor comes back. A lot of webmasters fail to utilize this tool and that boosts to slow down website loading time and resulting in an inconvenience to visitors.

 

Remove Hosting Plan
Sometimes, undependable hosting providers can leave a bad impact on your website site speed. Majority of hosting companies offer packages in a one-size fits all format, however, the assumption that one form of hosting service will function best for all websites is completely unreal.

Are Keywords Going To Matter SEO In 2015?

Are Keywords Userful For SEO 2015?

It’s very much clear that the focus from the keyword based search engine optimization is dying drastically, as we can see the rebirth of long-tail keywords. Once upon a time, keywords were meant everything for Google campaigns. Google used to collate the data about the site solely from the keywords, which were present on the pages and on the links and from their companies could calculate their success based on how well their targeted keywords have been ranked. Anyone could understand it easily, just start stuffing and get ranking.

Even though, those black hat SEO practices have almost disappeared, however, there are many search marketers who stuff keywords. No doubt, with the help of keyword rankings you can measure the growth of your campaign, but now the relation between the search visibility and keywords success has become complicated and there are a lot of onsite optimization considerations to overlook.

To exemplify the declining significance of individual keywords, we have incorporated the analysis of onsite optimization factors, which hold importance more than the presence of keywords.

Placement Matters More Than Frequency –

Keywords aren’t melted totally in the water. In the end, Google also needs some source to figure out what exactly your company does. Earlier, the frequency of keywords used work well for ranking but now it’s a placement of keywords that shows impressive results. Putting ‘auto repair shop’ once in site’s title tag and once in header is more than enough than stuffing it five or more than five times in the body copy. Google gives first priority to meta information and headers, second priority to body copy and last is footers and side bars.

Google Wants Meaningful Content Not Specific Words –

This statement conveys exactly why keywords specificity is losing importance. When Google comes to your site to collect information, it is no longer going to pull out keywords phrases relevant to users queries. Instead of that, there is a mediator step. Google reads the data available on your website and starts to build its own conclusions about what your website and your business actually serves. If you find it a bit spooky, don’t worry you are not the only one, Google has started becoming extremely sophisticated.

Speed & Security Of Site Matter –

May be you already know that there are numerous structural factors, which can influence your website’s authority, despite of your content. For example, website that quickly loads rank higher than sites, which lag, therefore, first go and clean up your cache, plug-ins and take an efforts to improve your website loading speed. Along with speed, security is another aspect that needs to be considered. Have SSL encryption to boost up the ranking and even though presently it is minor, still it is more likely become major in the near future.

Semantic Search –

Semantic search, released back in 2013, as a part of Hummingbird update is another highly creepy functionality within Google, which has started to have a noticeable impact on user searches. The way Google takes meaning from the words on your page and not from the words; similarly it takes meaning from user’s searches through ‘Semantic search’. It has been a vital feature for any user struggling to search answer to a particular question.

Schema Gives Direct Visibility –

Google offers some very particular markup formats for different categorical entries on your site, like places or events. These markups, which we usually found at Schema.org, help Google to simply process and understand particular forms of information on your website. Then it can utilize those entries to show exact information in its Knowledge Graph, offering your site more visibility without a base in keyword relevance and offering users more direct answers to the questions.

5 New Sources You Can Try Out To Increase Online Traffic

Increase Online Traffic

Online traffic is one of the key sources that indicate direct leads or inquiries to your business. Majority of online marketers concentrate on the most well known sources like social media channels, search engines and renowned websites. There is nothing wrong with referring renowned websites to generate traffic. Today, let’s explore how can you increase the traffic flow by taking some few extra steps.

  1. Ask Quora –

‘Ask Quora’ might not boost up your website traffic in a great way but what it can do is, build engaged user base and a set of amazing features. ‘Quora’ is a platform, where the user can ask the questions or answer to other’s questions. Other users can follow the questions, up vote or down vote the answers.  On Quora, users can’t close the question that means question pages have a good lifetime. By asking and answering the questions you can possibly reach out to 1.5M – 3.0M monthly global visitors. The site also acts as an online community, where you can showcase your expertise under various topics by giving good answers.

  1. Reddit –

Reddit works as a social sharing, entertainment, or news platform, where users can disapprove or approve comments and links posted on submissions. Look at Reddit as a community where people discuss about everything from advanced physics to cute pet pictures with super engaged individuals. Every month, more than 174 million unique visitors visit Reddit and actively search for tips, news, or entertainment. Reddit is a land of 8000+ communities, where top communities hold 1 million or more members.

  1. Content Aggregators –

An aggregator is a web application or software, which syndicates and aggregates web content. Generally, there are mixed feelings regarding the content aggregators in the SEO community. There is one thing, which should be considered, is, aggregators don’t give dofollow links except the high authority ones, however what you expect is links, which give you online traffic.

 4. Blog Commenting –

Blog commenting is an old technique to get online traffic. However, it doesn’t work well all the time. Therefore, here are few tactical strategies of blog commenting, which will definitely show some good results.

–         The top five comments receive bulk of online traffic.

–         Comments, which get positive replies potentially, have a higher CTR.

–         Putting one good comment is always better than ten short or complimentary comments.

–         Concentrate on specialist websites that publish content connecting to your audience’s interest.

–         Leaving a comment on your own guest posts is important

–         Commenting format matters a lot.

5.  LinkedIn – No more just a professional network

With the feature of ‘Create a post’ LinkedIn has shifted from just a professional network site to a blogging platform. Writing an article on LinkedIn has a lot of benefits. LinkedIn receives 330M active users from around the world and use 8.5B LinkedIn pages every month. You already have connections or subscribers, who will check your posts on their news feed, like, share or comment on it. Each like, share and comment exceeds your content reach. All the time, you need not to come up with original content; you can reshare your old posts and reach out to new audiences.

How SEO Is In Favor Of Content?

How SEO Is In Favor Of Content Writing?

It is always believed that SEO is one factor that weakens the process of writing content. It takes away the artistic license from the writers and forces them to insert the awkward, irrelevant keywords and phrases. By giving priority to search engines, and not to the users, SEO pollutes the web and makes everything a bit irrelevant.

SEO is an easy target, everyday there is a new article smashing SEO and harking how over spotlighting the SEO can leave negative impact. However, SEO is not at all bad for content or works like an enemy against the content. If you think SEO is destroying your content then you are might not be a good writer or not doing good SEO. How? Check below –

SEO Organizes The Content –

SEO organizes the whole content process. When it comes to writing a book, the chapters and natural growth of information moves the entire story, similarly happens with websites. There is a page hierarchy and expected progression of how a user builds his or her own way through the website. Looking at SEO as a writer means keeping a site structure in mind and how one page will lead into another, directing the users through that invention procedure. It means without displaying you will get to know about a particular topic onto a single page just because you know it very well.

SEO Generates An Idea –

Writers can make use SEO insights through analytics and find out the topics for blog articles, e-books or what to cover up under the next infographic. Writers can use relevant searches, on Yahoo, Bing & Google. They can hit on Google’s Auto Correct. They can utilize any of these modern idea generators to flash an idea. SEO can give you the answer to your ‘what to write’ question for sure.

SEO Finds Great Content –

SEO should be a good friend of content writer as it can help to find a great content. It also helps writers to understand the audience, use the exact terms, know what to write about and organize the content.  SEO makes content smarter, search engine friendly and helps it to reach out to the exact audience.

The Trouble Of Backlinks Facing SMEs

Backlinks

SEO is red all around the world and especially because of the frequent updates of the Google algorithm. This year Google has released 3 algorithm updates, namely Penguin 3.0 & Panda 4.1 and also Pirate 2. These Google updates have been covered extensively. However, marketers are arguing, whether they had Penguin or Panda update or refresher, or it was just an impact of negative SEO. The small business owners are facing serious problem and that’s ‘How to handle the burden of backlinks?’ Majority of small businesses are still unaware about that they must review their links.

Links Play A Key Role –

Clients who have been affected by Penguin 3.0 or 2.1 will frequently ask whether links are really required to get good rankings in the search engines. As per the Search Engine Rankings survey, 4 out of 5 top factors are directly connected with links to the website or the particular page. So, yes links matter. The survey suggests that SMEs should consciously work on finding new ways to promote their sites and viral their content that will pull backlinks.

Negative SEO –

While building backlinks, knowingly or unknowingly the SMEs create negative SEO, which can be a real concern for their site growth. SEO is a skill of using tactics like spreading spammy links to a competitor’s site, which holds back the rankings and develop their own position. Unintended negative SEO hurts a lot to SMEs. There are too many examples of directories, weird search engines, scrapers, and a lot of useless websites, which build risky backlinks. So, whether it is unintentional or intentional negative SEO can disturb the balance of SMEs and make them fall.

Dangerous links?

Many SMEs started optimizing their site by hiring low-cost services, which used unacceptable tactics. You must have come across the deals like, get 500 backlinks for INR 3000 or 100 directory links from High PR websites for INR 1500. It is difficult for SMEs don’t understand that activities like citations, social bookmarks and directory listings actually build links.

Links can damage the rankings –

Before 2012, majority of marketers believed that links would not damage rankings. Even though Google itself had stated on its Webmaster blog in 2006 that ‘linking to bad neighbourhoods and web spammers can definitely disturb your site’s ranking and indexing.