Tag Archives: Pinterest

Google Enhances New Mobile Search By Adding Vine, Pinterest And More To Carousel

Google New Mobile Search Adds Pinterest, Vine

Google introduced an addition to its mobile search results, which will offer a quick access to people to their favorite websites.

The announcement is as follows –

Whether you are seeking for Pinterest pins, Houzz idea books, Vines or Food Network recipes, now you can browse through more content from your preferred websites within Google search results on your mobile device.”

This content will be stored in a carousel that you can go through and tap on to the view option to see whichever links you find interesting.

You will agree or disagree, but this ends up being an advantage to searchers remain to be seen.  This is similar to Google’s answer cards, which give searchers the information they are searching without clicking through the other websites.

Now, in spite of searchers clicking through the results in the organic listings, they might give preference to clicking the results in the new mobile carousel. As of now, Google has not given any indication about how it will decide on which content goes in the carousel. Is there any algorithm set up in a place that is similar to organic search results? Or will Google hand select the content from limited sources?

Social Media Image Sizes Guide

Social Media Image Size Guide

It has been observed that people have a major misconception about the usages of images on social media. You cannot post one image on all social channels. Image should be designed in different sizes for each social channel to maintain the clarity and proportion. Let’s check what should be the size of images for each individual social media site.

Facebook Image Size –

On Facebook, we have to use images for various purposes like profile image, cover pic, ad etc.; therefore the sizes differ for single Facebook profile or page.

Profile image – 160*160 px

Cover image – 851*315 px

Ad image – 470*174px (desktop news feed)

560*208px (mobile news feed)

254*94px (Right column)

 

Twitter Image Size –

Header image – 1500*500 px

Profile image – 400*400 px

Twitter post – 1024*512px

 

LinkedIn Image Size –

Background photo – 1000*425px (width)

4000*4000px (height)

Banner Image – 646*220px

Ad image – 50*50px

 

Google+ Image size –

Cover image – 480*270px

Profile image – 250*250px

 

Pinterest Image Size –

Profile image – 165*165px

Board cover image – 217*147px

Images represent your brand on social platforms; therefore, they should look proper and make a good impression on consumers.

Now Buffer Your Pins! Buffer Partners With Pinterest

Buffer Partners With Pinterest

Just a week ago, Buffer announced that they have formally partnered with Pinterest to make it much easier to pin constantly, measure your growth, and fix your own course for Pinterest success.

Now, Buffer for Business and Buffer Awesome can be used to publish and schedule posts on Pinterest, Google+, Facebook, LinkedIn & Twitter. Buffer has developed a new easy way of scheduling pins.

While using Buffer for Pinterest, you can –

–          Pin anywhere from the web, or upload an image

–          Track and measure likes, repins, and comments

–          Create various unique daily Pinning scheduled made just for you

After choosing Pinterest as a platform to share your article/photo, the Buffer window makes it simple to decide on which board to share your pin:

Through Buffer, Pin will go in the queue of a scheduled post. Like any other social networks on Buffer, you get the option to customize the particular time and days you pin to generate unique schedules just for you and your boards, or allow Buffer to choose for you.

In the Buffer queue, you can see, rearrange and edit the lined up posts anytime.  Buffer users with the Paid account will be able to trace stats such as comments, likes, and repins for each pin.

Through Buffer for Business, you can arrange posts on the basis of number of views and see follower growth over the time.

Facebook Is A Leading Mobile App, Research Says

Facebook Mobile App

Forrester’s US Consumer Technographics Behavioral Study states that a user’s top 5 most used apps signify 84% of their total time spent on using apps. Just a few handful-downloaded apps dominate a large majority of users attention, therefore, the overall success or performance of an app should not be measured on the number of downloads.

The study measures engagement success in communication and social networking apps across four user metrics: time spends, frequency, commitment and popularity. In terms of engaging a broader audience, the Facebook app is a clear winner, the rest of other social apps get their high scores due to various other reasons.

Pinterest gets promoted pins to everyone.  Eight months before, Pinterest had introduced a Promoted Pins beta for the brand advertisers, after receiving promising results, now they are offering this lucrative opportunity to everyone.

Pinterest releases the Pinstitute, a brand new program for businesses to understand how to stay connected with Pinners and receive good returns from Pinterest.

Some More interesting facts revealed by studies –

–         What social media analytics can’t tell you about your target customers

–         Tips to create an effective social media strategy

–         Social CEO report 2014

–         Usage of social media is beneficial for in all health of elderly

Pinterest To Release Promoted Pins For US Users From January 1, 2015

Pinterest Promoted Pins

After successfully launching the beta version of Promoted Pins 8 months ago, Pinterest has finally decided to give all the users the privilege to take advantage of this advertising unit.

From 1st January 2015, ‘reservation based’ Promoted pins will be offered to all US users at CPM. Following are some of the benefits of Promoted Pins, based over the data collected from the beta launch –

–         Promoted pins worked better than the organic pins.

–         Brand advertisers achieved around 30% bump in earned media from people who checked a Promoted Pin and saved it to their own boards.

–         Promoted Pins got repined on an average 11 time or higher

–         Promoted pins continued to pull engagement from users even after the end of the campaign.

To make ‘Promoted Pins’ even more useful marketing tool for business, Pinterest is launching ‘Pinstitute’ a new business program tailored for businesses to learn how to bond with the users and experience an even better return on investment.

By keeping two tracks focused on the measurement and creative, you can learn a lot about what sort of Pins performed well, what users are concerned about, and what type of products Pinterest will be launching in near future.

A selected group of agencies and brands will be invited to attend quarterly Pinstitute workshops. If you don’t belong to the selected group then Pinterest will also be launching a series of webinars and many other online learning tools for small-scale businesses.

How To Make Pinterest Campaign Successful & Drive Conversions?

Pinterest

Do you know every minute Pinterest receives more than 3,400 pins from users? Yes, that’s true and it’s a great news for social marketers for running out their marketing campaigns as it seems that people are spending more time on clicking pins and interacting with brands.

The latest statistics prove that Pinterest users are 10% more likely to buy products as compared to other social media sites; also Pinterest receives 300% more revenue for per click as compared to Twitter and 27% more than Facebook. Due to all these positive aspects of Pinterest, marketers have started finding Pinterest as an opportunity to convert the leads, also an original & an effective way to utilize Pinterest to accomplish their KPIs.

So, today let’s check out how successfully you can promote your brand on Pinterest and increase the conversion rate.

1.      Promote campaigns with contests & delight followers

If you wish to delight your followers and keep them following with you, then plan a Pinterest contest but before launching the content, go through the following last minute tips –

  • Set an objective for the contest – If you aim to increase the number of followers, brand awareness, leads or conversions, set a goal and keep the contest simple by reducing terms & condition. Keep it simple.
  • Decide the terms & rules of the contest – Decide & align the contest rules in advance, don’t change it at the last minute.
  • Offer an impressive incentive – Put high prize, an irresistible incentive for grabs.
  • Explore numerous channels for promotion – Don’t use just one channel; spread the contest promotion on all various social channels through paid advertising or through affiliates. Promoting content on more than one site will help to increase the reach of contest and ultimately of a brand.
  • Keep the participation process easy – If you want more and more number of people should participate in your contest, then keep it simple with crystal clear rules & guidelines.
  • Keep an eye on results – Maintain spreadsheets & analytics to measure the results. It will help you to know how effectively your content is spreading across the followers, optimizing, & achieving goals.

2.      UCG – a powerful social proof

If you want to create hype of your upcoming marketing campaign then user generated content will help you to achieve new leads and create a buzz.

Things to do –

  • Boost up fans to upload photos of your service or product
  • Ask them for video testimonials & reward the best one
  • Give access of your board to pinners

3.       Create a buzz by collaborating with influencers

  • Let the strategic partners & influencers add to your Pinterest boards so that they will be able to create buzz and momentum, which will be the social proof for you.
  • Connect influencer pins to dedicated landing pages to grab leads for nurturing.