Tag Archives: Mobile Website

Content Tips To Make Website Mobile Friendly

Mobile friendliness is a new dimension that search marketers need to study and work accordingly. Earlier, the online search study was limited to landing and site page adjustments, however, now it has gone beyond it. Marketers should start working mindfully by aligning and formatting their content for maximum mobile consumption and impact. Do you know, how? Let’s check it out!

Concentrate on clear and crisp headlines –

Nothing can be as critical as creating crisp and interesting headlines for mobile format. Restricted space on mobile means you have to conciseness and make every word count. You can practice it by posting tweets; it will be a good exercise to write short yet crisp headlines.

Track the inverted pyramid –

Don’t make your website audience to travel a lot to reach the desired point. Highlight the key aspects in the page and important details. It will save visitor’s time and make their visit hassle free.

Feature your call to action strongly –

Make the call to action button more clickable by featuring it strongly. Also more importantly, make sure the desired conversion can be simply made by your mobile audience.

Keep short paragraphs –

Big blocks of text can look discouraging on a tiny screen and may boost up somebody from reading all the way through. Therefore, keep your paragraphs short with a few sentences. Try to use bullets or lists to pull the reader’s eyes to important points.

Optimize The Content-

Start writing mobile conscious content, monitor and optimize it to create better impact and get outcomes. Here to a few elements to focus –

·         Create & maintain meta descriptions that stand out

·         Draft SEO-friendly headings

·         Integrate essential keywords in SEO-friendly way

·         Selecting and optimizing tags and images

Creating a mobile friendly content has become a need of an hour to stay on top of the trends. So, gear up, make your website mobile friendly to lead the competition.

How To Have Stronger Mobile Presence On Search Engines?

Mobile Presence On Search Engine

Creating mobile ad strategies to mirror each varied mobile user population is becoming much important day by day. This comprises of moderating search patterns, device usage and timing. Mobile marketers pointing audiences need to assess and create their mobile ad program to imitate the lifestyles and needs of the mobile users.

Dealers are very well aware about how rapidly the mobile market is developing. So, is it worth targeting these customers? And how can you create a strong online presence?

Have a mobile website that’ll work on all smartphones –

There is nothing much depressing than a website that doesn’t appear correctly on the mobile screen. People don’t like to scroll and zoom to reach the sentence. It is essential to create a good customer experience. During the procedure of creating mobile website, keep on testing your mobile website on various devices and make sure it is working perfectly fine.

Keep your ads presentable for the mobile bargain hunter –

Inform the mobile users that your website is tailored for their needs. You can make this happen by creating custom call-to-action in the description section and forming mobile centric ads on the backend. This is surely going to boost the CTR on your mobile campaign. Merging the creation of mobile ad with a custom data analysis like the research patterns and buying time by user category, companies will be well prepared to optimize their mobile ad programs to get good toehold and ROI around the globe.

Use all the possible extensions to attract customers –

Users follow the businesses closely; therefore, it is essential to convey this information early on the conversion funnel. You can communicate the information through advertising message that can happen with AdWords.  Another option is call extensions; it encourages searchers to make a call straight from the advertising messages. It is a good solution for local businesses.

Track customer behavior and results –

You should know your customer and their behavior on the website. Google offers you a set of great tools to help you. For the same, first make sure you have Google Analytics, observe the bounce rate, goal conversion rate, average time on website and a lot other significant data  for your business differentiating mobile results and desktop results. Have a look at your mobile data and check which pages are performing well and which are not performing. Another aspect to look at is ‘AdWords’, which tells you about which keywords have the highest bounce rate, which keywords are converting well, how mobile is doing as compared to desktop.

The usage of mobile devices is growing amazingly these days. They represent a great opportunity for businesses to get customers both in store and online. Mobile users behave differently than desktop users and so it should reflect in your marketing strategy. A good way to be on top of the competition is to analyze what your competitors are doing and try their practices to work out your campaign.

How To Improve Mobile Pages To Increase Phone Leads?

Click To Call

Google’s ‘Click to Call’ feature seems to be most appreciated by users as around 70% of mobile searchers prefer to use ‘Click to Call’ option to connect with the business.  By offering this feature, Google has made the process contacting the business considerably easier.

As per the study conducted by Google & IPSOS, most users were of an opinion that they would resort to any other business, if they did not find the click to call feature

That means if your business is getting ranked on Google but doesn’t facilitated a ‘Click to Call’ feature then you are possible losing out on a large number of potential customers.

‘Click to call’ is one of the prominent aspects, which can increase mobile leads for your business as usually customers decide to click on it because either they want to enquire about the business/product/service, check the business hours, availability, schedule an appointment, or booking information. All these questions usually customers prefer to ask over the phone, therefore, the call should be answered quickly from the business.

Optimizing on the click to call feature? Check below –

1.      Have effective mobile landing page & attract callers

The way website landing page holds importance in the Pay Per Click process, same way mobile landing pages can also do magic in order to converting leads into conversions. Therefore, start working on making mobile landing pages attracting and persuade customers. The research shows that the conversion rate can increase by 52% with longer mobile landing pages.  Think from the customer’s perspective and design the landing page accordingly making it more customer friendly.

Mobile sites are more than just a normal desktop website. There are an ample of options for the users to explore that makes the mobile sites stand out. Thus making use of these features to an optimum level keeps the users engaged.

As per the recent study conducted, vanity number can enhance the response and lead generation rate by 60%. Hence, try to add it in your marketing and advertising campaigns to increase leads.  People prefer vanity number over regular number because it is easy to recall, 72.3% people can remember the vanity number in a glance after seeing an advertisement.

Moreover, your business phone number should be clickable, that is a mandatory field you must work on. For example, if any visitor is visiting your site through mobile device & comes across your phone number which is not click able, then you tend to lose out on potential customer at the very moment. Thus, incorporating a click to call feature you are making it easier for the customer to reach out to you.

 

2.      Study On-Page Behavior –

After getting the mobile landing page ready, its time to track the performance of it. Currently, there are some systems available that will allow you to filter the sessions through various devices; however, they won’t show the elements of page resulted in a call. These systems work effectively while tracking desktop sessions, however they are not useful to track phone CTAs.

If you desire to increase phone leads then first you need to figure out what causes customers to visit your mobile site. And in order to calculate that, call tracking system can help you out.  Also with the help of call tracking system, you can see your calls as events in Google Analytics.

 

3.      Distinguish Quality In Calls –

How will you differentiate the low quality calls and high quality calls? It’s simple, use record phone sales feature. Outleads is a system, which has this feature and it records the information in Google Analytics as an e-commerce transaction.

Transition Of Website From Dot Com To M-Dot

Mobile Site Transition

The mobile mind shift has developed a paradigm, based on the thought that every individual expects a lot from each interaction and his or her smartphone is the prime way of their interaction.

In case your desktop website presence have been redesigned or your website is shifting to a mobile then you will need to consider a lot of things. The most basic reason behind this kind of migration is to just transform into adaptive or responsive Web design. The decision of transition will help you to merge SEO authority, decrease resources, give a streamlined experience, and extent the updates across all the devices through a central code base. First decide, what kind of mobile experience you desire, because many a times it happens when choosing a responsive website turns into a wrong decision.

However, this is a preferred way of Google for mobile web presentation. If you wish to make a smooth transition of your website from m-dot to www-dot then there are some of the important things to consider –

1st step – Categorize WHO is mandatory

A lot of time we think about WHAT is required, in the sense of tasks and not WHO is required.  Categorizing the committees, individuals help to restructure the workflow and strengthen the support to get the work done. This kind of migration work involves typical teams like –

  • Mobile marketing
  • Brand
  • Digital analytics & marketing
  • IS/IT/Dev
  • Marketing
  • E-Commerce
  • User Experience
  • Creative
  • Marketing

2nd Step  – Check WHAT is required

As we know the goal is to roll or consolidate the mobile website in the desktop website. However, each and every team will be needed to take a firm action in sense to achieve the final goal.

  • Identify all the mobile pages
  • Identify existing redirects
  • Mapping of mobile on desktop pages
  • User acceptance testing of new types of responsive design
  • Display testing of device
  • In case the page no longer appears or inadequately mapped then customize the 404 pages specifically for mobile users
  • Report updates and analytics tagging
  • Audience gap study
  • Marketing and brand messaging
  • Classification of function gaps or mobile feature for retirement or transition

3rd Step – Understand WHY you are doing this

This is a biggest step because it is about business explanation for resources. In case you are not able to explain why this paybacks your audience, places your business for upcoming success, build scalable efficiencies, and make sure you are going parallel with your competitors then you won’t be able to get this done. Always remember, if you desire to have a separate, completely new experience that combines your existing desktop experience then you may not wish to do this coligation.

4th Step – WHEN & HOW?

While working, all the teams should follow their own deadlines, plans and goals to get the final work done. The perfect way to start the mobile migration plan is to begin with the top 3 priorities. The list of priorities will help you to work properly and get the best job done. Majority of people list the priorities in this sequence like traffic, revenue & visibility. It depends on your planning, which thing stands bigger for you.

Improve Mobile Search Interaction With Some Simple Tricks

Improve Mobile Search InteractionRecently, Google announced some major changes in it’s algorithms, which would strongly penalize the website, which were not optimized for mobile surfing. They have listed some prevalent mistakes such as faulty redirects, unplayable videos, URLs that appear as an error page on smartphones, page loading in slow speeds and inappropriate cross-linking etc. It is important to know that your website content should be visible for mobile and other handled devices.

The process of browsing the website should be quick for surfing. As per the report published by Microsoft, 70% of computer ‘query chains’ gets completed in about seven days that means users frequently bookmark, search and come back to the site before they complete the task. Quite the reverse, 70% of mobile users finish their tasks in just one hour. Mobile users are likely to be much focused and frequently seeking for the information, services or goods they require at certain point of time.

Make Searching Easier –

If you wish that once the user would come to your site, he should get the exact information, what he is looking for and this can be accomplished by providing a high quality website search. Mobile users don’t like to browse through numerous product displays or be enforced to navigate through the various pages till the time they don’t get what they want. The site search gives them a freedom to access the related pages or products swiftly. Site search users also likely to switch at a higher rate, hence now it is extremely important for companies to fortify their mobile website search and improve the performance of website.

Tips for effective website search –

Make Use Of A Well-Known Search Box –

Don’t make users to search for it! If users want to use the search box and you too want them to use it then make sure the search box is visible. Place it significantly at the top of your website’s homepage; make sure it is clearly visible.

Auto Complete –

Make a use of Auto complete, it suggests terms whenever a visitor types the first letter of any keyword. The suggested terms make it simpler for users to find what they are actually looking for. You can consider Auto Suggest feature as well, it displays alternative terms based on user’s browsing history.

Never Ending Scrolling –

Never ending scrolling is another way of reducing clicking, typing and waiting for the new pages to appear. It looks like a small feature, however, it makes your website much user friendly.

Showcase Your Promotions –

Whenever, visitors look for a product or brand name that is on sale, add a keyword driven banner at the topside of your search results to highlight the promotional content. This might results in good deals.

Give Localized Information –

A lot of mobile search tasks are localized in nature means users who are searching for services or goods related to their present location. This can be offered by using GPS tracking facility of mobile devices.

6 Simple Tips To Build Stronger Mobile Presence Than Your Competitors

Importance of mobile website

In today’s smartphone freak world, it has become extremely important to work on preparing mobile ad strategies, which can reach out to each diverse mobile user. The strategy includes considering a change in timing, search patterns and usage of the device. The basic step towards targeting the mobile audience is to first assess and prepare a mobile ad program, which should elaborate the lifestyles and needs of the mobile users.

Retailers around the world are pretty aware about how drastically the mobile market is rising. Hence, it is totally worth it to target mobile users and form a strong online presence.

Thus, today we have come up with some brilliant tips that will help you to build up a strong online presence.

1.   Online website is not enough, have a good mobile website too! – 

Having online website is not enough in today’s time; you need a mobile website too, to target your potential customers. Every business should have a proper working mobile website, which people can check on the go, take a look of products or services and place an order. User experience matters a lot, when it comes to about online business or online marketing.  Once your mobile website will be done, make sure you frequently test your mobile website on various devices like IOS, Android and check whether it appears and works properly or not.

2.    Stylize your search ads and get attention for mobile bargain seekers –

Let the mobile users feel that your website is there to fulfil your needs. Add a custom call to action in the search ad description and create a mobile suitable ad on the backend. This will help you to increase the overall reach of your mobile ad campaign.  Integrating the creation of mobile ad with a customer data analysis like search pattern, purchase time by user category can help businesses to optimize their mobile ads better way and get a great ROI across the world.

3.    Let the users reach out to the call of action –

Mobile users like to find call of action immediately because searching through a mobile device is not that easy. Hence, add the call of action at the proper place and keep the purchase process simple. Also the sales funnel should appear quickly as mobile users don’t like to wait for a long time. The mobile based sales funnel must have three pillars, fast, easy, and to the point.

 4.    Go with direct ads and shorter keywords –

Mobile users prefer typing shorter search queries because of a small size keypad; hence, it would be thoughtful if you would build an advertising plan as per the search behavior. Also, it is highly important to convey your message directly and offer a call to action. As people should get to know what exactly they should do on the website.

 5.    Track customer behavior pattern and results –

You should know the behavior pattern of your website visitors. Google offers you an amazing set of free tools to know your visitors very well. Primarily, make sure you have installed Google analytics to check bounce rate, goal conversion rates, average time on site and much more relevant data that could show positive mobile results.

Each & every day, the mobile industry is experiencing new and brilliant inventions, which show great opportunity to businesses to get new potential customers both offline and online. Mobile users carry completely different behavior than desktop users and therefore, it should reflect in your marketing plan. This way you can stay ahead of your competitors.