Tag Archives: Mobile SEO

‘Mobile Search’ Not Just For On The Go

Mobile Search

There is a common conception among the people that mobile search only happens on the go. As per the latest study conducted by Yahoo, 6,400 searches found that mobile search is not restricted to users on the go, almost half of the searches happen at home. Approximately three quarters of mobile searches occurred in settings with an available laptop or PC, such as office or home. Preference for mobile search continues to go up with four in ten consumers initiating more searches on mobile devices than laptops or PCs.

The study offers marketers a unique content to acknowledge the role of mobile both as a means to reconsider the campaign’s efficiency and as a crucial point of domination in the shopping decision.

The key findings of study include –

Mobile search is one of the steps of series of related actions –

  • 91% users moved to take another action on their mobile device
  • 62% users moved to use a laptop or PC
  • 77% users acted in person.

Half of mobile shopping queries lead to a purchase –

69% purchases happened in just first five hour of search and 76% occurred in person at a store.

Show rooming is an urban myth –
Just 7% searches happen in-store.

Make The Most Out Of Mobile Search –

Nowadays, the way of purchasing online goods has been changed, with each intersection between device and location, showing critical points of control. At these critical points, mobile searches respond to the ads with around half agreeing to the fact that sponsored listing can influence them to consider an added brand while shopping.

To convey the message, first marketers need to get consumer attention, due to that the positioning of an ad in the search results is important; also when consumers will hunt for the information they should easily get it.

Following are some of the key points marketers can use to enhance the impact of mobile search –

Tip 1 – Bid competitively to eat a top spot on search engine results page, as majority of mobile searchers react to the first or second listing.

Tip 2 – Check ad copy with brand names or superlative claims to pull great engagement on mobile devices.

Tip 3 – Use mobile specific call extensions or Sitelink location to divert searchers directly to your business.

Tip 4 – Consider that half percent of shopping relevant queries happen at home, while making location specific mobile media decisions.

Mobile Search Spend To Go Beyond Desktop By Next Year; iOS Leading Mobile Web Traffic

iOS mobile search traffic

One recently published report has revealed the projections for mobile search spending for over the next 4 years. As of now, it seems that mobile search spending in the US is expected to exceed desktop search spending.

The overall search spending contains companies putting money into both SEO and PPC ads, for both tablets and smartphones. The predictions are amazing considering last year mobile accounted for just a quarter of all search spending.

In addition next year the ROI of mobile search spend will continue to trace desktop search. The report points out that it is necessary to measure the performance on mobile, especially when it holds a major impact on sales in physical stores.

iOS – Mainstream Mobile Traffic Sender

The recent survey in relation to mobile traffic suggested that, iOS traffic is more as compared to Android.

Furthermore, since the release of iPhone 6, web traffic from iOS devices has reached to 61.4%, while 37.5% mobile web traffic is received from Android devices. Therefore, we will conclude that large population of people is iOS devices and possibly even Android users are shifting to iOS.  Although, Android is the leader, but iOS is significantly used for mobile browsing.

Google Mobile Tools To Use For SEO Strategy

google mobile friendly

For the past few years, websites have started receiving tremendous number of organic visitors through mobile devices, which signify that SME should definitely consider mobile as an indispensable part of their overall SEO strategy. Still, if you are uncertain about the mobile traffic generation then check your ‘by device category’ breakout in Google Analytics and learn how often your website is received by the mobile device from your visitors.

In the past couple of years, we have observed several Google Analytics accounts and came to the conclusion that between 15 – 40 %of organic traffic is either coming through the tablet or mobile devices. From the user point of view, we need to understand that mobile offers a completely different experience to the end users.  Now, the point of discussion is, how much Google has been paying attention to the mobile SEO and its usability. If Google is providing a segmented data or tool for users that means mobile SEO holds some weightage in website traffic and ranking.

 

Tools Provided By Google For Mobile SEO –

 

Google Page Speed Insights

Google considers mobile while giving page-loading insights for the rendering of desktop content. These insights include the collection of JavaScript and CSS, leveraging browser caching, compressing site images and much more. To go beyond SEO needs and solve user experience issues, Google has added some new aspects to these sections in May 2014.

 

Google Mobile Friendly Test

This handy tool asks for some of the insights of site, pairing usability, mobile SEO and then Google takes initiative and to start correcting errors. Regardless of who has developed the website, you can still find the Mobile-Friendly test in the Google Mobile Guide, where it also provides a Mobile SEO guide.

 

Google Webmaster Tools Mobile Usability

While exploring various tools offered by Google to understand what exactly mobile SEO is and its usability, we must realize that these tools may cause some evident issues, however, are these issues causing a problem across the site?

 

Does it really making a difference?

Making a site mobile-friendly helps to improve the user experience, ability to rank and display mobile-friendly tags. Google wants users to format the website content in Schema format so that Google can understand the pages in a better way, in return grant us rich snippets in search results.

Improve Mobile Search Interaction With Some Simple Tricks

Improve Mobile Search InteractionRecently, Google announced some major changes in it’s algorithms, which would strongly penalize the website, which were not optimized for mobile surfing. They have listed some prevalent mistakes such as faulty redirects, unplayable videos, URLs that appear as an error page on smartphones, page loading in slow speeds and inappropriate cross-linking etc. It is important to know that your website content should be visible for mobile and other handled devices.

The process of browsing the website should be quick for surfing. As per the report published by Microsoft, 70% of computer ‘query chains’ gets completed in about seven days that means users frequently bookmark, search and come back to the site before they complete the task. Quite the reverse, 70% of mobile users finish their tasks in just one hour. Mobile users are likely to be much focused and frequently seeking for the information, services or goods they require at certain point of time.

Make Searching Easier –

If you wish that once the user would come to your site, he should get the exact information, what he is looking for and this can be accomplished by providing a high quality website search. Mobile users don’t like to browse through numerous product displays or be enforced to navigate through the various pages till the time they don’t get what they want. The site search gives them a freedom to access the related pages or products swiftly. Site search users also likely to switch at a higher rate, hence now it is extremely important for companies to fortify their mobile website search and improve the performance of website.

Tips for effective website search –

Make Use Of A Well-Known Search Box –

Don’t make users to search for it! If users want to use the search box and you too want them to use it then make sure the search box is visible. Place it significantly at the top of your website’s homepage; make sure it is clearly visible.

Auto Complete –

Make a use of Auto complete, it suggests terms whenever a visitor types the first letter of any keyword. The suggested terms make it simpler for users to find what they are actually looking for. You can consider Auto Suggest feature as well, it displays alternative terms based on user’s browsing history.

Never Ending Scrolling –

Never ending scrolling is another way of reducing clicking, typing and waiting for the new pages to appear. It looks like a small feature, however, it makes your website much user friendly.

Showcase Your Promotions –

Whenever, visitors look for a product or brand name that is on sale, add a keyword driven banner at the topside of your search results to highlight the promotional content. This might results in good deals.

Give Localized Information –

A lot of mobile search tasks are localized in nature means users who are searching for services or goods related to their present location. This can be offered by using GPS tracking facility of mobile devices.