Tag Archives: Mobile Search

5 Trends To Follow In The Mobile-First Search Era

Google First Mobile Search Trend

The new figures released by eMarketer reflect the developing mobile era with estimations that mobile advertising spend will be twofold of desktop spend by 2017 and by 2019. Mobile will have 72% of share in the total digital ad spend.  Ideally, this should not surprise you as mobile is on the top in the list of where consumers spend their majority of time. As per the research done by comScore, 60% of time online is spent on mobile, the majority of activities happen within apps.

The transforming behavior of the audience is dictating a retargeting of search strategy. At the start of this year, it was predicted that 2015 is going to be “the year of the consumer” and as we can see, the modern consumer’s demands are changing the whole market structure.

Google’s Prominence On Mobile Friendliness

Mobile search rankings are about to become a bit friendlier. On 21st April, Google will be extending its ranking signals to account for mobile friendliness. While, there has been no sign of responsive design being measured over mobile-specific sites, it’s evident that marketers have to make hurry to have a mobile friendly site. Consider the pros and cons of your mobile friendliness approach and work accordingly, as Google comments this change will have ‘prominent effect’ on search results.

The App Outburst

Talking about apps, this new innovation is just a one part of the game. To actually make benefit out of it, you must have the right tools in place to track and measure beyond the installation. This way you can grow customer lifetime value in the mobile world.

Today’s mobile consumer demands convenience, speed and specialty apps, which will fulfill their particular needs. Yahoo is also attempting to capitalize on app activity by serving its own SDK to incorporate Yahoo Search within apps.

Bing’s Moves Towards Mobile

Early in March 23, Bing ads released an upgrade to Unified Device Targeting. Similar to Google’s shift to Enhanced Campaigns, through Bing update the campaigns will be targeted on all the devices by default. With this update we got to know it first time that it is essential to be active in monitoring and optimizing your bid according to changing trends.

The Native Play

The mobile layout, with its endless scroll, is extremely conductive for a seamless incorporation of in-stream advertising. Not just does native represent a contextually engaging and friendly experience but it also looks to go with register possibilities in an otherwise restricted mobile search-scape.

Mobile Search Spend To Capture 83% Share by 2018

Mobile search spend share

Just prior Christmas, research released by eMarketer predicted that by 2018, mobile will share 76.7% of search spend. However, the market research company has come up with an even more astounding number. According to new numbers, by 2018, mobile’s search spend share will be 83%.

The last year prediction was lower than one released in June, as majority of companies are having unpredictable high ad revenues. Back in 2012, desktop shared around 87% of marketer’s search spend, while only $2.24 billion spent on mobile. These statistics contains paid inclusion, contextual text links, SEO, and Paid listings, while mobile accounts for advertising on search applications, search engines, and portals for both tablets and smartphones.

Though, mobile’s budget share has increased at a constant rate, moving 12% in 2013 and 15% in 2014. It is expected that this year it will increase to 13%, which will make marketers to spend on mobile search up to $12.97 billion.

As mobile usage has grown, desktop search has raised too speedily. In a short span of time, desktop spend has fallen to $1.5 billion, losing 27% of the spend share. According to eMarketer’s prediction for 2015, desktop search will be $12.3 billion. With 47.4% of the share, desktop share will be lower than mobile for the very first time.

Google Sends Warnings To Non Mobile-Friendly Sites About Poor Search Rankings

Google Warns Non Mobile Friendly Website

Google has been taking steps to improve mobile search results and make the SERPS a good place for users searching on tablets and smartphones. One of the changes happened in recent time, have been showcasing a ‘mobile friendly’ tag just next to the sites in the mobile search results, which have been assured to display properly on a mobile screen.

If you wish to get a mobile friendly label to your site then first your site has to be eligible for it. You can check it whether your site can meet up the Google’s standards or not with the help of mobile-friendly site testing tool.

Since, Google is not going to leave it up to the webmasters to analysis their own websites, the company has started sending warnings to users who have verified their own sites through Webmaster tools, which are not mobile friendly.

If Google finds an issue with your site in relation to displayed or how it works on mobile, be ready to receive an email warning saying your website may not rank in mobile search results.

The email will point out which website and which pages have issues along with the procedure of how to resolve the issues. The email also contains documentation on how to make a CMS site mobile friendly.

Last year, when Google released its new criteria of mobile-friendly site, it was stated that it might be utilized as a ranking sign for the search algorithms in upcoming days. However, actually these warnings are signals that Google aims to release a mobile friendly algorithm update immediately, even before we think about it.

If this is the case then its good that Google is sending fair warning to site owners. If you want to do something different to improve your website this year then make it mobile-friendly.

‘Mobile Search’ Not Just For On The Go

Mobile Search

There is a common conception among the people that mobile search only happens on the go. As per the latest study conducted by Yahoo, 6,400 searches found that mobile search is not restricted to users on the go, almost half of the searches happen at home. Approximately three quarters of mobile searches occurred in settings with an available laptop or PC, such as office or home. Preference for mobile search continues to go up with four in ten consumers initiating more searches on mobile devices than laptops or PCs.

The study offers marketers a unique content to acknowledge the role of mobile both as a means to reconsider the campaign’s efficiency and as a crucial point of domination in the shopping decision.

The key findings of study include –

Mobile search is one of the steps of series of related actions –

  • 91% users moved to take another action on their mobile device
  • 62% users moved to use a laptop or PC
  • 77% users acted in person.

Half of mobile shopping queries lead to a purchase –

69% purchases happened in just first five hour of search and 76% occurred in person at a store.

Show rooming is an urban myth –
Just 7% searches happen in-store.

Make The Most Out Of Mobile Search –

Nowadays, the way of purchasing online goods has been changed, with each intersection between device and location, showing critical points of control. At these critical points, mobile searches respond to the ads with around half agreeing to the fact that sponsored listing can influence them to consider an added brand while shopping.

To convey the message, first marketers need to get consumer attention, due to that the positioning of an ad in the search results is important; also when consumers will hunt for the information they should easily get it.

Following are some of the key points marketers can use to enhance the impact of mobile search –

Tip 1 – Bid competitively to eat a top spot on search engine results page, as majority of mobile searchers react to the first or second listing.

Tip 2 – Check ad copy with brand names or superlative claims to pull great engagement on mobile devices.

Tip 3 – Use mobile specific call extensions or Sitelink location to divert searchers directly to your business.

Tip 4 – Consider that half percent of shopping relevant queries happen at home, while making location specific mobile media decisions.

Mobile Search Spend To Go Beyond Desktop By Next Year; iOS Leading Mobile Web Traffic

iOS mobile search traffic

One recently published report has revealed the projections for mobile search spending for over the next 4 years. As of now, it seems that mobile search spending in the US is expected to exceed desktop search spending.

The overall search spending contains companies putting money into both SEO and PPC ads, for both tablets and smartphones. The predictions are amazing considering last year mobile accounted for just a quarter of all search spending.

In addition next year the ROI of mobile search spend will continue to trace desktop search. The report points out that it is necessary to measure the performance on mobile, especially when it holds a major impact on sales in physical stores.

iOS – Mainstream Mobile Traffic Sender

The recent survey in relation to mobile traffic suggested that, iOS traffic is more as compared to Android.

Furthermore, since the release of iPhone 6, web traffic from iOS devices has reached to 61.4%, while 37.5% mobile web traffic is received from Android devices. Therefore, we will conclude that large population of people is iOS devices and possibly even Android users are shifting to iOS.  Although, Android is the leader, but iOS is significantly used for mobile browsing.

Improve Mobile Search Interaction With Some Simple Tricks

Improve Mobile Search InteractionRecently, Google announced some major changes in it’s algorithms, which would strongly penalize the website, which were not optimized for mobile surfing. They have listed some prevalent mistakes such as faulty redirects, unplayable videos, URLs that appear as an error page on smartphones, page loading in slow speeds and inappropriate cross-linking etc. It is important to know that your website content should be visible for mobile and other handled devices.

The process of browsing the website should be quick for surfing. As per the report published by Microsoft, 70% of computer ‘query chains’ gets completed in about seven days that means users frequently bookmark, search and come back to the site before they complete the task. Quite the reverse, 70% of mobile users finish their tasks in just one hour. Mobile users are likely to be much focused and frequently seeking for the information, services or goods they require at certain point of time.

Make Searching Easier –

If you wish that once the user would come to your site, he should get the exact information, what he is looking for and this can be accomplished by providing a high quality website search. Mobile users don’t like to browse through numerous product displays or be enforced to navigate through the various pages till the time they don’t get what they want. The site search gives them a freedom to access the related pages or products swiftly. Site search users also likely to switch at a higher rate, hence now it is extremely important for companies to fortify their mobile website search and improve the performance of website.

Tips for effective website search –

Make Use Of A Well-Known Search Box –

Don’t make users to search for it! If users want to use the search box and you too want them to use it then make sure the search box is visible. Place it significantly at the top of your website’s homepage; make sure it is clearly visible.

Auto Complete –

Make a use of Auto complete, it suggests terms whenever a visitor types the first letter of any keyword. The suggested terms make it simpler for users to find what they are actually looking for. You can consider Auto Suggest feature as well, it displays alternative terms based on user’s browsing history.

Never Ending Scrolling –

Never ending scrolling is another way of reducing clicking, typing and waiting for the new pages to appear. It looks like a small feature, however, it makes your website much user friendly.

Showcase Your Promotions –

Whenever, visitors look for a product or brand name that is on sale, add a keyword driven banner at the topside of your search results to highlight the promotional content. This might results in good deals.

Give Localized Information –

A lot of mobile search tasks are localized in nature means users who are searching for services or goods related to their present location. This can be offered by using GPS tracking facility of mobile devices.