Tag Archives: Mobile Marketing

Indispensable ways to convert mobile users into potential customers

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Mobile is the present & the future generation, be it the responsive or mobile le optimized landing pages. Marketers are looking for a biggest potential in the mobile marketing & drafting new strategies to pull masses.

A maximum number of traffic for e-commerce sites come from mobiles, still the conversion rate for mobile uses is less.

Its time inject new ways & scalable tips for mobile marketing.

  • Cross Device Targeting – Facebook made 69% of its revenue with mobile advertising, beating the desktop ads straightly. Mobile advertising in the next big thing, there has been a lot of innovation through mobile advertising   from video ads to native ads, to in-app advertising. The consumer today is a multi-device , multi- platform , thus measuring the results from one platform & ignoring the consumers action from the other platform that resulted from the original ad exposure does injustice to your advertising efforts.  Thus cross platform & devise shopping is the new obvious.
  •  Push Out More – Erm – Push Notifications – Now push notifications can be personalized down to a segment or even user level. For example, Uber uses geo-targeted messages to alert users when prices have dropped in their area. This feature induces riders to book a ride and avoid higher prices. If you don’t have mobile apps , then you can invest in text messaging , there aare higher chances of purchases based on very personalized text messages.

 

  • Push notifications on your mobile can be used for  key events , coupons etc
  • Unique personalized content in your push notifications/text messages. That’s the secret sauce to amazing mobile conversions.

 

  •  More Video Content – Focus on the video based content is getting more  stronger & is leading to conversions.  Video marketing need not be the domain for bigger brands , small businesses can equally capitalize on the opportunity through tips , how to videos , etc
  •  Go Local To Go Mobile – All mobile devises have local internet, people turn it on for may be getting the address of a close by restaurant, or a store location. The important thing is that your mobile content – both paid ads and organic content – should be adequately geared towards local searches to drive conversion numbers.
  •  Encourage Mobile Payments – Lastly & the most important aspect, invest more in mobile payments. With Google Wallet & Apple Pay coming in, it has changed the phase of Mobile Payments.   According to a consumer survey carried out by the U.S. Federal Reserve, 22% of all mobile users had made at least one mobile payment in the last year.

So to conclude, mobile payments mechanisms can be considered as the credit cards for the future.  The sooner you approve them – in the form of in-app payments, POS payments, P2P mobile funds transfers, QR code payments and more – the faster your business will be on the road to higher conversions.

 

 

 

 

 

 

 

Improve Mobile Search Interaction With Some Simple Tricks

Improve Mobile Search InteractionRecently, Google announced some major changes in it’s algorithms, which would strongly penalize the website, which were not optimized for mobile surfing. They have listed some prevalent mistakes such as faulty redirects, unplayable videos, URLs that appear as an error page on smartphones, page loading in slow speeds and inappropriate cross-linking etc. It is important to know that your website content should be visible for mobile and other handled devices.

The process of browsing the website should be quick for surfing. As per the report published by Microsoft, 70% of computer ‘query chains’ gets completed in about seven days that means users frequently bookmark, search and come back to the site before they complete the task. Quite the reverse, 70% of mobile users finish their tasks in just one hour. Mobile users are likely to be much focused and frequently seeking for the information, services or goods they require at certain point of time.

Make Searching Easier –

If you wish that once the user would come to your site, he should get the exact information, what he is looking for and this can be accomplished by providing a high quality website search. Mobile users don’t like to browse through numerous product displays or be enforced to navigate through the various pages till the time they don’t get what they want. The site search gives them a freedom to access the related pages or products swiftly. Site search users also likely to switch at a higher rate, hence now it is extremely important for companies to fortify their mobile website search and improve the performance of website.

Tips for effective website search –

Make Use Of A Well-Known Search Box –

Don’t make users to search for it! If users want to use the search box and you too want them to use it then make sure the search box is visible. Place it significantly at the top of your website’s homepage; make sure it is clearly visible.

Auto Complete –

Make a use of Auto complete, it suggests terms whenever a visitor types the first letter of any keyword. The suggested terms make it simpler for users to find what they are actually looking for. You can consider Auto Suggest feature as well, it displays alternative terms based on user’s browsing history.

Never Ending Scrolling –

Never ending scrolling is another way of reducing clicking, typing and waiting for the new pages to appear. It looks like a small feature, however, it makes your website much user friendly.

Showcase Your Promotions –

Whenever, visitors look for a product or brand name that is on sale, add a keyword driven banner at the topside of your search results to highlight the promotional content. This might results in good deals.

Give Localized Information –

A lot of mobile search tasks are localized in nature means users who are searching for services or goods related to their present location. This can be offered by using GPS tracking facility of mobile devices.

6 Simple Tips To Build Stronger Mobile Presence Than Your Competitors

Importance of mobile website

In today’s smartphone freak world, it has become extremely important to work on preparing mobile ad strategies, which can reach out to each diverse mobile user. The strategy includes considering a change in timing, search patterns and usage of the device. The basic step towards targeting the mobile audience is to first assess and prepare a mobile ad program, which should elaborate the lifestyles and needs of the mobile users.

Retailers around the world are pretty aware about how drastically the mobile market is rising. Hence, it is totally worth it to target mobile users and form a strong online presence.

Thus, today we have come up with some brilliant tips that will help you to build up a strong online presence.

1.   Online website is not enough, have a good mobile website too! – 

Having online website is not enough in today’s time; you need a mobile website too, to target your potential customers. Every business should have a proper working mobile website, which people can check on the go, take a look of products or services and place an order. User experience matters a lot, when it comes to about online business or online marketing.  Once your mobile website will be done, make sure you frequently test your mobile website on various devices like IOS, Android and check whether it appears and works properly or not.

2.    Stylize your search ads and get attention for mobile bargain seekers –

Let the mobile users feel that your website is there to fulfil your needs. Add a custom call to action in the search ad description and create a mobile suitable ad on the backend. This will help you to increase the overall reach of your mobile ad campaign.  Integrating the creation of mobile ad with a customer data analysis like search pattern, purchase time by user category can help businesses to optimize their mobile ads better way and get a great ROI across the world.

3.    Let the users reach out to the call of action –

Mobile users like to find call of action immediately because searching through a mobile device is not that easy. Hence, add the call of action at the proper place and keep the purchase process simple. Also the sales funnel should appear quickly as mobile users don’t like to wait for a long time. The mobile based sales funnel must have three pillars, fast, easy, and to the point.

 4.    Go with direct ads and shorter keywords –

Mobile users prefer typing shorter search queries because of a small size keypad; hence, it would be thoughtful if you would build an advertising plan as per the search behavior. Also, it is highly important to convey your message directly and offer a call to action. As people should get to know what exactly they should do on the website.

 5.    Track customer behavior pattern and results –

You should know the behavior pattern of your website visitors. Google offers you an amazing set of free tools to know your visitors very well. Primarily, make sure you have installed Google analytics to check bounce rate, goal conversion rates, average time on site and much more relevant data that could show positive mobile results.

Each & every day, the mobile industry is experiencing new and brilliant inventions, which show great opportunity to businesses to get new potential customers both offline and online. Mobile users carry completely different behavior than desktop users and therefore, it should reflect in your marketing plan. This way you can stay ahead of your competitors.