Tag Archives: Mobile Friendly Website

How To Make E-Commerce Website Mobile Friendly?

Google E Commerce Mobile Friendly Website

Google has updated their mobile search algorithm to add mobile-friendly as a ranking element. In other words, websites which are mobile-friendly are much likely to rank at better position than websites which are not. In case your website is still ranking well in the mobile search but haven’t received that tag of mobile-friendly then you need to get it soon!

Let’s check how you can tag your website as mobile-friendly!

Does your e-commerce website need to be mobile-friendly?

Before heading towards getting a tag for mobile-friendly first ask yourself, does your website need to be mobile-friendly? You can find the answer of this question in the Mobile Overview report in the Audience section. If you have set specific conversion goals in the Google Analytics, you will see the amount of sales you are making through users who have visited your website via a mobile, desktop, or tablet browser. In case you haven’t set conversion goals in Google Analytics, you will be able to see just traffic your website has received.  Either way, you can check whether mobile optimization is beneficial for your website.

How to make your e-commerce website mobile-friendly?

Google precisely says “Responsive design is Google’s suggested design pattern.” You know why, Google likes responsive design because both your website visitors and Googlebot will enjoy the same experience on the same URLs, no matter through which device they will be accessing the website. Luckily, responsive design is easy to use with majority of the prime e-commerce platforms without the need of hiring a designer or developer.

This Google mobile friendly update is a real-time update. It means as soon as you make your website mobile-friendly, it should get good ranking in Google mobile search results.

Content Tips To Make Website Mobile Friendly

Mobile friendliness is a new dimension that search marketers need to study and work accordingly. Earlier, the online search study was limited to landing and site page adjustments, however, now it has gone beyond it. Marketers should start working mindfully by aligning and formatting their content for maximum mobile consumption and impact. Do you know, how? Let’s check it out!

Concentrate on clear and crisp headlines –

Nothing can be as critical as creating crisp and interesting headlines for mobile format. Restricted space on mobile means you have to conciseness and make every word count. You can practice it by posting tweets; it will be a good exercise to write short yet crisp headlines.

Track the inverted pyramid –

Don’t make your website audience to travel a lot to reach the desired point. Highlight the key aspects in the page and important details. It will save visitor’s time and make their visit hassle free.

Feature your call to action strongly –

Make the call to action button more clickable by featuring it strongly. Also more importantly, make sure the desired conversion can be simply made by your mobile audience.

Keep short paragraphs –

Big blocks of text can look discouraging on a tiny screen and may boost up somebody from reading all the way through. Therefore, keep your paragraphs short with a few sentences. Try to use bullets or lists to pull the reader’s eyes to important points.

Optimize The Content-

Start writing mobile conscious content, monitor and optimize it to create better impact and get outcomes. Here to a few elements to focus –

·         Create & maintain meta descriptions that stand out

·         Draft SEO-friendly headings

·         Integrate essential keywords in SEO-friendly way

·         Selecting and optimizing tags and images

Creating a mobile friendly content has become a need of an hour to stay on top of the trends. So, gear up, make your website mobile friendly to lead the competition.

5 Trends To Follow In The Mobile-First Search Era

Google First Mobile Search Trend

The new figures released by eMarketer reflect the developing mobile era with estimations that mobile advertising spend will be twofold of desktop spend by 2017 and by 2019. Mobile will have 72% of share in the total digital ad spend.  Ideally, this should not surprise you as mobile is on the top in the list of where consumers spend their majority of time. As per the research done by comScore, 60% of time online is spent on mobile, the majority of activities happen within apps.

The transforming behavior of the audience is dictating a retargeting of search strategy. At the start of this year, it was predicted that 2015 is going to be “the year of the consumer” and as we can see, the modern consumer’s demands are changing the whole market structure.

Google’s Prominence On Mobile Friendliness

Mobile search rankings are about to become a bit friendlier. On 21st April, Google will be extending its ranking signals to account for mobile friendliness. While, there has been no sign of responsive design being measured over mobile-specific sites, it’s evident that marketers have to make hurry to have a mobile friendly site. Consider the pros and cons of your mobile friendliness approach and work accordingly, as Google comments this change will have ‘prominent effect’ on search results.

The App Outburst

Talking about apps, this new innovation is just a one part of the game. To actually make benefit out of it, you must have the right tools in place to track and measure beyond the installation. This way you can grow customer lifetime value in the mobile world.

Today’s mobile consumer demands convenience, speed and specialty apps, which will fulfill their particular needs. Yahoo is also attempting to capitalize on app activity by serving its own SDK to incorporate Yahoo Search within apps.

Bing’s Moves Towards Mobile

Early in March 23, Bing ads released an upgrade to Unified Device Targeting. Similar to Google’s shift to Enhanced Campaigns, through Bing update the campaigns will be targeted on all the devices by default. With this update we got to know it first time that it is essential to be active in monitoring and optimizing your bid according to changing trends.

The Native Play

The mobile layout, with its endless scroll, is extremely conductive for a seamless incorporation of in-stream advertising. Not just does native represent a contextually engaging and friendly experience but it also looks to go with register possibilities in an otherwise restricted mobile search-scape.

Google Continues To Insist Marketers To Become Mobile-Friendly

Google warns to non mobile friendly website

Do you know, if your website is not mobile-friendly that means you are losing a lot of potential business? You must be ranked at lower place in mobile Google search results.

In recent times, Google sent warning to many webmasters whose websites are not mobile-friendly. The warning was sent through email and Google Webmaster Tools; the notifications comprised a list of pages of your site, which have critical mobile usability issues. Further, the warning notification specifies that those pages would be presented and ranked at a lower position for smartphone users because Google Search will not indicate those pages as mobile-friendly.

In November 2-14, Google had officially launched “mobile-friendly” labels. The recent warning notifications are a signal that Google, the tech giant is going to update its mobile algorithm on a continuous basis to support mobile-optimized websites to rank well in its search results.

Throughout 2014, Google has released few mobile updates; it has continued the update throughout 2015. According to one of the search engine-marketing experts, Google is trying and testing a new mobile algorithm. If it formally releases the algorithm in the coming future, it will require big investments from businesses, which yet to become mobile-friendly.

Unfortunately, building a mobile-friendly website requires a good investment backup, particularly a responsive website. Generally, building a responsive mobile website contains a lot of thinking & planning about the user experience across all the platforms.

However, regardless of the expenses, if tech giant is giving importance to mobile friendly website and updating mobile algorithm, this inter will pull the marketers to invest in creating a mobile-friendly strategy.

Google Sends Warnings To Non Mobile-Friendly Sites About Poor Search Rankings

Google Warns Non Mobile Friendly Website

Google has been taking steps to improve mobile search results and make the SERPS a good place for users searching on tablets and smartphones. One of the changes happened in recent time, have been showcasing a ‘mobile friendly’ tag just next to the sites in the mobile search results, which have been assured to display properly on a mobile screen.

If you wish to get a mobile friendly label to your site then first your site has to be eligible for it. You can check it whether your site can meet up the Google’s standards or not with the help of mobile-friendly site testing tool.

Since, Google is not going to leave it up to the webmasters to analysis their own websites, the company has started sending warnings to users who have verified their own sites through Webmaster tools, which are not mobile friendly.

If Google finds an issue with your site in relation to displayed or how it works on mobile, be ready to receive an email warning saying your website may not rank in mobile search results.

The email will point out which website and which pages have issues along with the procedure of how to resolve the issues. The email also contains documentation on how to make a CMS site mobile friendly.

Last year, when Google released its new criteria of mobile-friendly site, it was stated that it might be utilized as a ranking sign for the search algorithms in upcoming days. However, actually these warnings are signals that Google aims to release a mobile friendly algorithm update immediately, even before we think about it.

If this is the case then its good that Google is sending fair warning to site owners. If you want to do something different to improve your website this year then make it mobile-friendly.

Google Mobile Tools To Use For SEO Strategy

google mobile friendly

For the past few years, websites have started receiving tremendous number of organic visitors through mobile devices, which signify that SME should definitely consider mobile as an indispensable part of their overall SEO strategy. Still, if you are uncertain about the mobile traffic generation then check your ‘by device category’ breakout in Google Analytics and learn how often your website is received by the mobile device from your visitors.

In the past couple of years, we have observed several Google Analytics accounts and came to the conclusion that between 15 – 40 %of organic traffic is either coming through the tablet or mobile devices. From the user point of view, we need to understand that mobile offers a completely different experience to the end users.  Now, the point of discussion is, how much Google has been paying attention to the mobile SEO and its usability. If Google is providing a segmented data or tool for users that means mobile SEO holds some weightage in website traffic and ranking.

 

Tools Provided By Google For Mobile SEO –

 

Google Page Speed Insights

Google considers mobile while giving page-loading insights for the rendering of desktop content. These insights include the collection of JavaScript and CSS, leveraging browser caching, compressing site images and much more. To go beyond SEO needs and solve user experience issues, Google has added some new aspects to these sections in May 2014.

 

Google Mobile Friendly Test

This handy tool asks for some of the insights of site, pairing usability, mobile SEO and then Google takes initiative and to start correcting errors. Regardless of who has developed the website, you can still find the Mobile-Friendly test in the Google Mobile Guide, where it also provides a Mobile SEO guide.

 

Google Webmaster Tools Mobile Usability

While exploring various tools offered by Google to understand what exactly mobile SEO is and its usability, we must realize that these tools may cause some evident issues, however, are these issues causing a problem across the site?

 

Does it really making a difference?

Making a site mobile-friendly helps to improve the user experience, ability to rank and display mobile-friendly tags. Google wants users to format the website content in Schema format so that Google can understand the pages in a better way, in return grant us rich snippets in search results.