Tag Archives: Mobile Advertising

3 Digital Marketing Trends To Follow In 2015

digital marketing 2015 trends

Digital marketing performs like traditional marketing; but if savvy marketers wish to stay ahead in competition, they need to keep an eye on the digital marketing’s changing trends. 2015 has started with its emerging trends that will become extremely essential in the coming 12 months. Discovering these trends, understanding their way of working for your business, and executing them before you get too far into the New Year is vital for taking down your competition.

Irrespective of whether your business is totally based on online, a mortar and brick business, or somewhere in between, digital marketing should be an essential part of your game plan. Yet, if you don’t have marketing team then make it as your first resolution for 2015. Only an expert should work behind these three major digital marketing trends –

Time for Mobile –

The year 2014, was an era of mobiles…however, few people were on board to club it in their digital marketing efforts. This means the large number of people online is using mobile devices such as tablets and smartphones to visit your site. The time of using desktop is about to end, thus marketers have to adjust their layout utilizing responsive design and in all mobile readiness. How do your online newsletter and other outreach gets displayed in a mobile world? Mobile users expect the design to match up with the home page of the web page so that they’ll know where they are and how to simply navigate. They do not have to re-study a new site.

You possibly would need to add a mobile form of your website, an app or both to your plan. Mobile readiness also needs continuous checking, tweaking and fine-tuning. In other words, you probably do not have the time or the skills to do this yourself. While appointing app developer/designer, make sure they are on the mobile bandwagon. You require someone to take up your digital marketing efforts in the mobile world and make it shine. This is full-size advertising.

Video marketing & image marketing –

We all know in the online world “Content is king”, it should not be always in written text. Actually, various studies have proved that additional numbers of consumers find much interest in video or other image oriented advertising that is why social media platforms like YouTube and Vine are getting popular. They are more appealing because of short yet higher quality visuals rather than 450-word blog.

That means all your digital marketing outreach from a blog to e-newsletter, should be more of visual centric. Obviously, not all demographics are going to be preferred over videos and images over text, so dig out your big data and serve your audience what they wish to get.

Local Advertising is online advertising –

Native advertising means those ads, which are hidden behind the content to make it seem organic and it can be done either poorly or well. It’s difficult to create native advertising, which does not squeeze in that field at the end. Make your video advertising easy and understandable. Your business audience will praise your efforts.

Native advertising can’t look overly calculative so digital advertisers won’t find it tough. However, it’s critical to target the right audience through this form of advertising.

2015 has started, make sure you are updated with all the ongoing trends and make sure your business is gathering all the rewards.

6 Simple Tips To Build Stronger Mobile Presence Than Your Competitors

Importance of mobile website

In today’s smartphone freak world, it has become extremely important to work on preparing mobile ad strategies, which can reach out to each diverse mobile user. The strategy includes considering a change in timing, search patterns and usage of the device. The basic step towards targeting the mobile audience is to first assess and prepare a mobile ad program, which should elaborate the lifestyles and needs of the mobile users.

Retailers around the world are pretty aware about how drastically the mobile market is rising. Hence, it is totally worth it to target mobile users and form a strong online presence.

Thus, today we have come up with some brilliant tips that will help you to build up a strong online presence.

1.   Online website is not enough, have a good mobile website too! – 

Having online website is not enough in today’s time; you need a mobile website too, to target your potential customers. Every business should have a proper working mobile website, which people can check on the go, take a look of products or services and place an order. User experience matters a lot, when it comes to about online business or online marketing.  Once your mobile website will be done, make sure you frequently test your mobile website on various devices like IOS, Android and check whether it appears and works properly or not.

2.    Stylize your search ads and get attention for mobile bargain seekers –

Let the mobile users feel that your website is there to fulfil your needs. Add a custom call to action in the search ad description and create a mobile suitable ad on the backend. This will help you to increase the overall reach of your mobile ad campaign.  Integrating the creation of mobile ad with a customer data analysis like search pattern, purchase time by user category can help businesses to optimize their mobile ads better way and get a great ROI across the world.

3.    Let the users reach out to the call of action –

Mobile users like to find call of action immediately because searching through a mobile device is not that easy. Hence, add the call of action at the proper place and keep the purchase process simple. Also the sales funnel should appear quickly as mobile users don’t like to wait for a long time. The mobile based sales funnel must have three pillars, fast, easy, and to the point.

 4.    Go with direct ads and shorter keywords –

Mobile users prefer typing shorter search queries because of a small size keypad; hence, it would be thoughtful if you would build an advertising plan as per the search behavior. Also, it is highly important to convey your message directly and offer a call to action. As people should get to know what exactly they should do on the website.

 5.    Track customer behavior pattern and results –

You should know the behavior pattern of your website visitors. Google offers you an amazing set of free tools to know your visitors very well. Primarily, make sure you have installed Google analytics to check bounce rate, goal conversion rates, average time on site and much more relevant data that could show positive mobile results.

Each & every day, the mobile industry is experiencing new and brilliant inventions, which show great opportunity to businesses to get new potential customers both offline and online. Mobile users carry completely different behavior than desktop users and therefore, it should reflect in your marketing plan. This way you can stay ahead of your competitors.