Search is considered as the most vital part of the Google Play store when it comes to the word ‘’Apps’’ . the motive to draw people’s attention when they download new apps is what Google point’s out referring as ‘’ “I want-to-know,” “I want-to-go,” “I want-to-do,” and “I want-to-buy” instants . To simplify, a foodie might search for cooking apps , a sports person might look for sports instruments .
The update has rolled out for everyone who runs Search app installs campaigns on AdWords. Nordeus, a Serbian company that develops games for social networking sites, was one of the Search Ads’ early testers. According to Tomisalv Mihajlović, Nordeus’ chief marketing officer, Google Play “Search has already been a key component of our app promotion strategy,” says Mihajlović “We now have an even bigger opportunity to connect with people in the moment they’re looking for new apps to download.”
To supplement this initiative Google is also introducing Android First App Opens, which will help advertisers better track their conversions in terms of when consumers are installing apps, opening them for the first time and taking actions within them. The tool, which works cross-channel, allows users to use advanced strategies for automated bidding, such as target CPA . Advertisers can better align their AdWords conversion volume with the data they see from third-party solutions. According to Google , the product will be easier for marketers to promote their apps on google Play & on other platforms such as YouTube and the Google Display Network.
“As the apps ecosystem continues to grow, we’re dedicated to creating products that help developers get their apps to the users who will love them,” wrote Surojit Chatterjee, director of product management for Google’s Mobile Search Adds,