If you are a social media marketer then it is certain that you must be handling multiple social media accounts, right? After getting the authority of handling multiple accounts it becomes difficult to be online 24/7 and handling all accounts at one time. Due to that some intelligent developers have come up and built some awesome social media management tools, which place all your social media accounts under one dashboard from where you can easily monitor, collaborate and schedule all the social media accounts.
A lot of people out there are already using these time saving tools. Sendible, Social Sprout, HootSuite, SocialOomph, Bitly and Buffer are some of the efficient tools, which can help you with managing your multiple social media networks. Some of these amazing tools charge money; hence if you are a bit tight with your budget then money can be the problem for you.
Also, not all the tools will help you to build content, check when your audience is active, see how many conversions have been done or convey the trending keywords.
However, still you can make the most out these tools and use it brilliantly.
1. Social Mention –
Social Mention is like a Google Alerts, however, it monitors only social media properties such as YouTube, Twitter, Facebook & some more 80 social media sites. You receive daily email alerts with Social Mention. The most interesting thing about Social Mention is, it’s 4 metrics such as –
Sentiment – It shows the ratio of positive mentions on the negative mentions
Strength – The possibilities of your brand being talked on social media
Reach – Calculates the influence by separating the number of unique visitors who have referenced the brand by total number of social mentions
Passion – The possibilities of people continuing to mention the brand.
2. Addictomatic –
Addictomatic is actually a discovery platform, which go through the Bing, Google, Flickr, YouTube, WordPress and Twitter and finds the latest news, blog posts, videos or images based over keywords. You might get addicted to this tool because it is customizable.
3. IceRocket –
IceRocket is another tool that helps to monitor particular keywords. Just like other social media tools, IceRocket also include various social networks such as Twitter, Facebook and many more, however, the uniqueness about IceRocket is it offers trending reports. You just need to enter the terms you wish to see mentioned and you will receive a graph describing how many posts done in a day also the total amount of blog posts done in the past 30 days period.
4. IFTTT –
IFTTT defines ‘if this then that’; it is a service through which you can build strong connections with people. IFTTT is connected to 132 channels that contain social media networks, businesses such as Best Buy, eBay and many more. With IFTTT, it will be extremely easy for you to stay connected with both the worlds, online as well as offline.
5. SumAll –
SumAll is built particularly for small business owners. It not only provides you the ability to monitor and measure the social media giants such as Facebook, Instagram and Twitter, it also gives you the freedom to connect with other service such as PayPal, Google Analytics. From one convenient place, you can keep all your important platforms up to date.
6. Google Analytics –
If you own a website then you must be using enormous resources of Google Analytics like with Google Analytics you can access your visitor’s profile to understand how did he or she found your website, what all devices they are using, what they liked or didn’t like about your website. Google Analytics is one of the essential tools for marketers as it also shows how regularly the social media sharing is turning into referrals, conversions and traffic for your site.
7. TweetDeck –
TweetDeck is a best tool for handing twitter accounts. It offers features like customized searches, scheduling tweets, and also alerts to keep you updated about the new happenings. Also, you can track the topics, hashtags, and see the social profiles such as Facebook & Twitter users.
8. Facebook Insights –
If you are marketing your brand on Facebook then you must be aware about Facebook Insights. The best use of this tool is you can actually know the behavior of your customers. E.g. you can prepare a schedule based on the day or time for the week and when your page visitors are active.
9. Rapportive –
Rapportive is basically a tool made for LinkedIn but you can also see the latest Facebook status updates and tweets through this tool. With Rapportive, you can check job title, location and images of your Linkedin connections. The tool helps you to grow your network by finding people with similar careers or interests.
10. Qzzr –
Qzzr is a tool that serves information about your website and gives you an opportunity to get in tough with your audience. It helps to create different quizzes for the social media platforms.
11. Swayy –
Swayy tool suggests you content either an infographic or video and article that you can share with your audience. The tool also has an analytic feature through which you can check which kind of content is receiving good response from the audience. People who wish to have one dashboard must go for Swayy.
12. Easel.ly –
It’s a proven fact that infographics boost the site traffic and credibility. Hence, get the brilliant infographics by Easel.ly and increase your website traffic. What you just need to do is choose one of the available templates and start putting in your data.