Last December, when Instagram released five new filters, they received ‘overwhelming excitement’ from the community. The response was so good and positive that they have come up with three more filters to add in their app. It’s a good sign for Instagrammers as the new filters will be updated more frequently from now on.
Instagram has also introduced emojis, a new way for Instagrammers to express their thoughts. Users can use them in hashtags too.
These new additions can be used to discover new content. Now that emojis can be hashtags, users can search them and find interesting stuff.
Moreover, you will be able to build custom emoji hashtags targeting events. They might be difficult to type; however, it would be a new way to join some unique flavor to Instagram marketing.