Started as a mobile app, the renowned photo sharing app Instagram is building up its online presence by adding up some few features to their web-based browsing. On the first day of the week, Instagram incorporated updated search capabilities into its desktop experience.
Last month, Instagram allowed users to find posts based on hashtags, particular accounts or locations in the app. Now the same feature, users can use on Instagram.com too. Moreover, links to locations and hashtags will take the users to a landing page, which displays the top posts related to a particular topic, based on the number of likes. Earlier, users were able to get the exact post on Instagram.com through a user’s feed or just by clicking on the direct link.
According to Instagram, the update is released to offer a constant user experience across mobile and desktop. In June alone, with embedded posts Instagram received more than 5.3 billion impressions, so it has become a necessity for the platform to work on the discoverability on the desktop and provide users with more ways to grab the desired content.