Tag Archives: Infographic

Types Of Content Leading In Today’s Digital Marketing World

Types of content

In the current era of digital marketing, content means everything. Nowadays, content does not mean just a standard 500 word blog article with some stock photo and call to action. In relation to make the content go viral with unbelievable numbers, you need to stand out in the crowd. Let’s check out some of the most recent game changers from the digital marketing world.

Live Streams –

In today’s technologically advanced world, it is very simple to live stream.  It’s been quite a long time UStream is there and now companies like Periscope and Meerkat got involved in the mix creating apps, which can be introduced at the tap of your finger on the smart phone.  This approach is real-time, gives content urgency, allows viewers to take a part, and is prepared to share at the tap on smartphone.

Gifographics –

In case you are searching for a kind of content to ‘one up’ your infographics, the most suitable option could be the gifographic. It’s a mix between a static and an interactive Infographic. If you do not have enough budgets to go all out with a custom interactive, a visually moving Infographic is perfect for you. These stand out among the static graphics and are much likely to be shared on the web. In the end, if it’s working for Google then it should work for your business.

Podcasts –

Today’s customer likes to find value and therefore today’s technology is ideal for podcasting. Podcasts are the best combination with comparatively low-cost to create and with a several playing and recording options; it is something that everybody can do. Not just that, users seeking a break from reading a blog post can discover a podcast. It’s easy for users to listen.  Moreover, smartphones make podcasts easy and accessible to share. A podcast can be a perfect investment for your company, if you are searching for another way to reach out to your consumers.

Involving The Fans –

The content trend is moving towards interactivity. It is not just about engaging the target audience but also about allowing them to communicate with the content. This is also supported by the growing technology trends and two way communications between consumers and brands. In relation to keep up with the competition, you must consider how you can build content, which includes and interacts with your target audience.

The time has come, when we have to think out of the box and be ahead of the game in today’s digital marketing trends. This does not mean putting more money, it’s coming up with a more artistic way to catch your followers and boost them to pass along your content.

Easy HTML & WordPress Tricks To Try For Non-Coders

HTML Coding

Do you know, how a non-coder feels, when he or she faces a computer code! It undoubtedly brings ‘LOST’ expression on their faces.  They find coding as a most complicated task, which is not always the case. The time has changed, it has become necessary to know some basic HTML coding to manage a website. Hence, to help out those non-coders, today we have got answers to some basic HTML & WordPress questions that people face some or other time.

Have a look!

How do I jump ahead in a post?

To create a page jump, you just have to integrate some simple HTML code like –

The basic link command <a href=”#codeword”>……………..</a>

Where the jump will scroll the page <a name=”codeword”></a>

How do I place image in between list without disturbing the order?

Here are some HTML tags you must know –

<ol>

<li>Sample 1</li>

<li>Sample 2</li>

</o>

<a href= ”Sample image”/></a>

<ol>

<li>Sample 3</li>

<li>Sample 4</li>

</ol>

How do I embed a Tweet?

Go to a tweet, click on the three dots (…) next to favorite (*) icon. Then click on Embed Tweet and copy the code. Now select the Text view in the CMS and paste the code. Now, preview it.

How can I get an infographic to show in a large size in a post?

WordPress can reduce the size of infographic in a post. To avoid that you can try these two tricks –

Just take the height and width out and swap it with width. It will surely work.

Transform the image to a PDF and update it in the gallery like normal.

Benefits of Infographics For A Brand Awareness

Benefits Of Using Infographic

‘Infographic’ a form of content that conveys information be it entertainment, educational or anything through visual graphics. Since last decade, infographic has become a new interactive form of a content that not only educates you but also keeps you engaged with beautiful graphics. In fact, between 2010 and 2012 the search volume of infographic has been improved over 800%. However, still there are a lot of users who don’t know much about infographics and their valuable usage.

Hence, for all those users this is a pretty simple explanation, infographic is a graphic visual representation of data, information or knowledge projected to explain intricate information clearly and quickly. As per the studies, visuals leave a great impact on our mind; therefore 90% of information, which we remember, is largely based on visuals. Thus, if you wish to build a strong presence of your brand in  the customer’s mind then infographic can help you out with the same.

Below, we have listed some of the benefits of using infographics, which will help you to understand the use of infogrphics in a better way.

–         No doubt infographics are attractive than printed documents, since they mostly combine bright colors, interesting images, content and movement that simply pull the eyes.

–         We usually prefer to give attention to those things, which take a shortest span of time to scan also mostly we remember things that we have seen.

–         Infographics are easy to share on the web; therefore, they easily become viral.

–         Companies can use infographics to reinforce the brand, as they are simply appealing. If you wish to do a strong ‘Brand Awareness’ then you must design an infographic with compatible colors, messages and shapes, along with the brand logo.

–         An aesthetically and beautifully designed infographic helps to drive visitors to the website, since most of the times people share it or click it. Moreover, it will help you to improve Google’s Page Rank, which is important in relation to SEO.

–         At the end, an infographic can surely prove an engaging and fun mode of interaction with the audience. It can build a unique connection with visitors and encourage them to visit the website.