Tag Archives: Google

Google Comes Up With ‘Trusted Voice’ Smart Lock & Contact Nicknames To Android

Google Nicknames

Google is supposed to unveil a ‘Trusted voice’ feature in the Smart Lock menu for Android Lollipop, while it has also included a new Nicknames feature to look for contacts. As per Android Police on Monday, this feature has been quietly rolled out to a lot of users. Just like previous Smart Lock features – Trusted devices, Trusted face and Trusted places – the feature now showcases the Trusted voice option to unlock the device.

Still, it is anonymous that which version of the Google Play services has received this feature. As the Play services update is subject to each individual user account, possibly the feature will slowly roll out in the upcoming weeks to devices with Android Lollipop.

Previous month, Google had introduced a new ‘On-body detection’ mode to the Smart Lock menu for devices operating on Android 5.0.1 Lollipop along with Google Play Services v7.0.97. With this new feature, users can keep the devices unlocked depending on the proximity of the device to their body.

This ‘On-body detection’ feature basically helps to keep the device unlocked till the time it is near the users’ body or user is holding it and when you go away from it or leave it somewhere, it gets locked.

In the meantime, Google is introducing an update for the Google Android App that includes a ‘Nicknames’ feature in Accounts & Privacy settings. This update has been released to Google Play India on last Thursday.

Now, with update Google app, users can use Google Now to give nicknames for contacts on their device. For this, users just have to go to Google settings, click on Search & check whether the Nicknames feature has been added in their Accounts & Privacy sub menu.

Google AdWords To Frequently Update Specific Data Sets

Google AdWords Update Data

Jon Diorio, the AdWords Product Manager declared on Google+ that some specific sets of data are receiving more frequent updates. Especially, geographic performance, search terms, and automatic placement stats, which are going to be updated after every 6 hours. Whereas, the majority sets of data like conversions, clicks, and impressions are updated within 3 hours time, other data were updated only once in a day.

Geographic performance, automatic placement stats and search terms used to be the part of data sets, where marketers would have to wait to check the results. Now, you can have the access of this data in as short as 6 hours of introducing a campaign with updates to be done in 6 hours thereafter.

This update is certainly an improvement, however, there are still some sets of data, which will be updated once in a day. It includes auction, impression share, and top movers.

As long as conversion data of Google Analytics, there is no change. Goals from Analytics are introduced daily and probably take 24-72 hours to be reflected in conversion stats.

 

Key Steps To Improve Website Loading Speed

How To Increase Website Load Speed?

Throughout 2014, Google had released numerous algorithm updates. Primarily, algorithms targeted keyword stuffing, spammy backlinks, and domain ownership, however, those factors slowly changed into the Google criteria, which we know and follow nowadays.

Now, after a huge span of time, the company has started to improve its search algorithms, website loading speed has become one of the major determinants of your website’s ranking position and value, making it one of the prime necessities for optimization and a prominent must for website owners who want to get ranked well. How your website is doing in the wake of Google’s numerous algorithm shifts?

Let’s check , why page speed has become such an essential ranking factor and how you can develop your website speed.

 

Google’s Expert Plan

Majority of SEOs would agree that their struggle to cope-up with Google hasn’t been easy. Actually, it’s been downright terrific at sometimes. It is expected, as Google desires to improve the user’s experience by pointing out what most apt websites connect to a specific search term and that in the end making things more hassle free.

How To Improve Website Load Speed?

If your website is going through a low download speed then below tips will be helpful for you to improve site speed and rank well in search results.

 

Decrease on-page components –
Between stylesheets, scripts, and flash, numerous processes can appear behind the scenes, which will prominently slow down the page’s load time. If you mix style sheets or replace photos, images with the HTTP, CSS requests, which make on-page elements work, won’t have a chance to slow down your website.

 

Combine Large Pages –
Over the past few years, Google has made it clear that SEO best practices contain the use of long-form videos, content and shareable media to capture more customers and rank well in SERPs. Unfortunately, all this surplus content can cut off the load speed. Try to combine your larger pages so that they will occupy less space and consume less bandwidth whey they load.

 

Remove unnecessary plugins –
Specifically, if you are using WordPress, operating numerous plugins contributes to slow page load speed. Even though, their ease of usage and convenience make plugins an eye-catchy option, using lot many will cause your website load speed to plummet and result in a weak user experience. Take off the plugins, you don’t really need.

 

Use Browser Catching –
Keeping browser caching ‘ON’ will save all essential elements in a viewer’s hard drive that results in a speedier load time, when the visitor comes back. A lot of webmasters fail to utilize this tool and that boosts to slow down website loading time and resulting in an inconvenience to visitors.

 

Remove Hosting Plan
Sometimes, undependable hosting providers can leave a bad impact on your website site speed. Majority of hosting companies offer packages in a one-size fits all format, however, the assumption that one form of hosting service will function best for all websites is completely unreal.

How To Do PPC Call Tracking?

PPC Call Tracking

It’s difficult to imagine a business that do not want to receive phone calls from customers. Big e-commerce brands like Amazon do not like getting calls, however, they are the exception rather than the rule. As a business, even though you don’t sell products over the phone, still you would be happy to receive calls from people who are interested in your product and business. These calls are not ordinary calls, but a direct approach of potential customers who want to buy products from you.

The success of PPC campaign usually measured on the basis of online conversions like lead form fills, sales, email sign ups, and also video views. However, for some of the businesses, their majority of conversion actions take place on the phone only. In the world of B2B, specifically, phone calls are the bread and butter of online advertisers. As nobody would prefer to buy a seven figure business system on the web. Customers usually won’t buy it on the phone, however, they would definitely make calls to ask their queries related to the product and start the purchasing process. People who first call are usually further down the sales funnel, those who fill up the online form are likely in the early stages of finding a suitable purchase and not ready to talk to a sales executive.

Earlier, it was impossible to do call tracking in PPC. Businesses could track it either by creating a special landing pages or entirely new website, with varied phone numbers, or rely on call center executives for the details of callers. Both the tracking techniques are error-prone and unreliable.

In the past few years, the call tracking has developed to a precise science and now, businesses can track the phone calls down to the keyword level. Want to know, how? Check out following call tracking options exclusively for PPC advertisers.

Call Extensions –

Google as well as Bing, both the search engines offer call extension option to advertisers. They are easy and free to set up. Just visit, call extensions in Google AdWord control panel, go to Ad Extensions and choose Call Extensions. Click on the +Extension button and follow the prompts. Google permits you to use your own number or use Google forwarding number.

Experts recommend to use Google forwarding numbers, as you will receive reporting data within AdWords informing you which ad groups and campaigns collected calls. With regards to Bing, the call extension set up process is similar to Google. Go to AdExtensions tab, select “Call Extensions”, and decide on which form of extension you want, Bing provides an option the to display a local number or toll-free number., which Google provides too. For local business, utilizing a local number might develop your response rate.

The limitation of call extensions is, they only track calls coming through ad text. Once a user reaches to your website, you can’t track them through call extensions.

Third Party Call Tracking Providers –

This is a gold standard call tracking technique, which you can use with the help of a call tracking provider only. Call tracking providers serve you all the website features such as call conversions with the additional bonus of tracking not just all of your calls coming through PPC, but calls generated from various other marketing mediums as well.

Majority of call tracking providers give dynamic phone numbers. Advertisers are allotted with a lot of numbers, which correspond to a marketing campaign. By using a snippet of JavaScript code & URL parameters, the call tracking solution seeks for a phone number on the landing page, and exchange it with a dynamically created number from the number bank. Then the service can either report on the ad group, source and keyword driving calls. They will also track the originating phone number, call duration, time of call – essential data for advertisers.

Website Call Conversions –

Just recently, Google introduced Website Call conversions that allows the dynamic insertion of a phone number on the website that too for free. Earlier, dynamic phone number insertion was available just through call tracking providers, so Google providing this feature for free is a huge deal for advertisers. Website call conversions work bit advance than call extensions by tracking calls through the landing pages, down to the keyword level.

The limitation with website, call conversions is, it can only track PPC traffic through Google AdWords. If you want to get details on calls through other sources, you will have to use a call tracking provider.

Google’s Local Guides Encourages Users For Reviews With Rewards

Google Local Guides

“Local Guides” is a latest feature released by Google Maps, which is similar to “Yelp Elite”. As per the program, Google will reward the users for their quality reviews. For example, in case a Google user writes 50+ quality reviews, then he or she will have an access to a private Google+ community and get invitations for special events in select cities. And if case a user offers more than 200 reviews, he or she will be entitled to be showcased on the “Local Guides” official Facebook, Google+ and Twitter. “Guides” may also host exclusive Meetups, also moderate Google+ communities.

Around a month ago, Google introduced “Local Guides” through a Google+ post. However, as per the reports, now the feature has been released to the Google Maps app.

Yelp a similar kind of program rewards their users with exclusive badges for their reviews, invites to parties and other gifts also through “Yelp Elite”. If you compare “Local Guides” with “Yelp”, Local Guides seem to be more handy for users, you can sign up to take a part in the program as far as you have an office Google+ account.

Local Guides program is a precious addition to the space as it can boost up a few Google centric opportunities like Google Hangouts and Google+. Undoubtedly, this newly launched rewards program is positioning Google as a strong competitor for other reviewer programs like Foursquare or Yelp Elite. Google keeping hopes that the program will boost up the local coverage, video and photography for worldwide businesses.  An interesting part of this program is the task of hosting local events is on the users. The businesses are forbidden from offering benefits to the community, though a lot of users might find a value back in their early access o their menus or openings.

It seems that developers may be able to drag the reviews into mobile shopping apps for search purposes. The expectation is this rewards program will not just boost up the volume, but also the quality of reviews to confirm utility and overall access of the service.  Earlier, Google ran alike program named “City Experts”, whose members will be automatically shifted to “Local Guides”.

Four Reasons Why Google+ Is Still Alive

Why Google+ Is Still Alive

When Google is closing its authorship program and Senior Vice President of Engineering and head of Google+ Vic Gundotra is leaving the company, the future of Google+ is seriously under question mark, isn’t it?

However, on the other hand following are 4 recent events, which indicate at a bright future for this divisive social network.

1.      Google’s Achievement Of Polar

Google acquired Polar a mobile app on September 11. The app allows people to share their opinions just by voting on a Polar poll. It’s very much known as for its easy to use mobile interface. Google acquired the team works behind Polar to actually use the talent works behind the app to lead Google+’s mobile effort. It is a quite costly way of hiring people, however, Google got an entire team of people who have worked together.

2.      New Product In corporations

One of the things, users have hated the most about the Google+ is the forced product incorporations Google has rolled out so far, especially ‘YouTube’. There is great news that Google has stepped back from rethinking its incorporations strategy. In spite of forcing users to take their standalone products, like YouTube, to build Google+ accounts. Google has decided on a more subtle approach like exporting/importing content between Google+ and its other products. E.g. Late in August, Google rolled out a feature that allowed YouTube users to transfer their Google+ videos to their YouTube accounts. Also around a week back, Google+ joined hands with Chromecast to let users show their complete Google+ feed on their TV set through the Google+ mobile app.

3.      Google Glass Available For All

Google has launched its Explore Edition of Glass for the public through the company’s Google Play marketplace. If you have ever tried Google Glass for any span of time, you know how strongly integrated Google+ is with glass. Any kind of content sharing or video messaging is reliant on your Google+ contact lists. If Google can get Glass to go mainstream life without getting people hung up over the aesthetics or privacy concerns, Glass will keep on feeding the new users to Google+, heavy engagement and new content.

4.      No More Name Restrictions

Three years ago, when Google+ launched, it came out with pretty strict restrictions over what name you can use for your account.  Basically, you were restricted to use your real name. Google went in this direction because they wished Google+ to be the Internet’s ID system. Unfortunately, many of the Internet users don’t want to use Google as an ID system. Annoyed users insisted a level of secrecy and so Google finally surrendered, declaring an end of their restrictions.

Optimize Local Paid Search With 3 Simple Steps

Google Local Paid Search

Whether, online marketers are seeking to localize their messaging or optimize their campaign budget across various locations, Google’s enhanced campaigns have made it feasible to do location bid adjustments, while still being able to focus particular locations.

So, what would be the good set up for your program?

Settle on efficient but scalable account structure

While structuring the paid search account, search marketers must consider how much localized they expect their paid search efforts to be. More specifically, you can enter in the following scenarios –

Localized campaigns, no location bid modifiers –

Follow the old-fashion way of building campaigns structured by geo, like campaigns focusing on each specific US state, also two-three campaigns focusing the top cities. This technique makes sense if advertisers want to bid on localized keywords, offer localized ads or redirect to local landing pages. This form of account structure allows the most granularity, however, there are some prime trade-offs: the total amount of time it takes to structure and then maintain, also data dilution around all those locations, making it complicated to bid and create budget decisions based on statistically prominent data.

Countrywide campaigns with location big modifiers –

This makes sense if you don’t require keywords/landing pages/ads and allows for enhanced efficiency around the board as the cost can be very well allocated across the states. In such case, note that you can use numerous layers of location bid modifiers, from state to DMA to city to zip code level and those will not load if overlapping or instead the most granular level will be utilized.

Start with Location Bid Adjustment –

If you still haven’t tried your hands on location bid adjustments, then you may want to consider putting together some revenue and cost geographic data from your preferred SEM platform and check whether there is room for improvement or not. Or rather than checking room for improvement, you must check how much it is worth to spend time on optimizing local performance.

Study & predict local ad spend and returns –

Once you are done with implementing location bid adjustments based over non-biased geographic data that too without having any LBAs in place, you would want to look into the LBA impact and what would be the next step towards it. Experience says, the majority of marketers stuck here, some understand how to re-allot their budget across locations based over historical, geographic performance, but it can get a bit tricky to calculate geographic performance while accounting for LBA alters over time.

Google Rolled Out New Updates To Structured Data Site Testing Tool

Google Updates For Structured Data Testing Tool

Structured data can provide you that edge you require when it comes to receiving content explored and clicked in search results and many other Google properties. Google’s structured data testing tool has always been the perfect way to ensure your markup code has been applied correctly. Various new updates, which have been released last week, have made it more useful.

List Of Updates –

  • This new structured data-testing tool is known to better reflect Google’s interpretation of your content.
  • Enlarged support for the JSON-LD markup syntax
  • Enhanced documentation and policy guidelines for Google features supported by structured data on the web.

Updates Released To Structured Data Testing Tool –

  • Confirmation for all Google features supported by structured data
  • Clear display of the structured data items on your page
  • Support for markup in the JSON-LD syntax, including dynamic HTML pages
  • Syntax highlighting of markup issues right in your HTML source code

Updates To Policy & Documentation –

Based on the feedback received from webmasters, Google has made it much clear that exactly what sort of wording is added in structured data. The latest documentation describes the markup you have to put in to allow various search features for your content, along with code examples in the supported syntaxes.

Update to Support JSON-LD –

Google has stretched its support for scheme.org vocabulary in JSON-LD syntax.

  • Links of social profiles
  • Company contacts and logos
  • Event rich snippets
  • The sitelinks search box
  • Knowledge Graph in the events

The company is working on enhancing the support to extra mark-up powered features in the coming future.

Mindshare & Google Teams Up For ‘Search As Signal’ Tool

Mindshare Collaborates With Google

Google and WPP’s Mindshare have come together and built a location based marketing tool, intended to help brands to track real-time behaviors, emerging trends and understand the target consumers in a better way.

‘Search As Signal’ tool discovers what people are searching on Google, where they are coming from and through which type of device they are initiating the search. This data helps Mindshare to develop much tactical paid ad strategy for the clients.

Originally, in 2012 Mindshare had developed an early version of ‘Search As Signal’ tool for their client called ‘Kleenex’ to properly manage their ad spends based on the location of people searching info related to the flu.

How Does ‘Search As Signal’ Work?

The tool collates search queries with relevant keywords under major categories. This way when a user searches for particular items like ‘luxury watches’ as well as the related terms can be accumulated under a section of ‘luxury watches.’ From there the tool manages the categorized queries based on the location starting with country level and drilling down to region and actual city.

Mindshare has also designed a dashboard for their clients through which they can easily check how searches have trended in the past week or year. They can zoom in to get more detailed and specific information.

This information can be useful for companies to know what changes need to be done on their ad buys to enhance the success rate.

How Does It Benefit Google?

It seems that no revenue sharing deal has been confirmed between the two companies. However, an increase in ad cost will definitely lead to direct revenue for Google.

Google & Microsoft Optimize Santa Tracker Websites For Mobile

Google Santa Tracker

North American Aerospace Defense Command has teamed with Microsoft to develop its Santa Tracker Website. The website is going to be a part of Internet Explorer’s Rethink campaign.

Santa Tracker Website will allow users to track; Santa Claus is making a way around the world on the Christmas Eve. Moreover, if you are using Bing Map’s interactive 3-D globe that is optimized for touch then you will be able to enjoy music, movie, information about Santa and various holiday traditions followed around the world.

The website will also have games like Advent Calendar, everyday one game will be unlocked. Santa Tracker is 60 years old tradition, however, this is a first time when it will be optimized for mobile. Windows Phone users will be able to follow St.Nick’s location with Cortana. Just like omniscient virtual assistant, NORAD’s advanced systems will track the Santa and update the OnStar operators about Santa’s exact location.

Google has its own Santa Tracker; where everyday a new activity get added until December 24. Some of the major games available in Santra Tracker are Google Doodles and other learning activities. Similar to Microsoft, Google’s Santa Tracker also features an interactive world map. Through this interactive world map, people can follow various traditions around the world, such as the Kyrgyz tradition of lighting fireworks on New Year’s Eve, or four month holiday season that is usual in the Philippines.