Tag Archives: Google

Google is Rolling Out Algorithm Changes Aiming Hacked Spam, Affecting 5% of Queries

No Spam_Large

Google has begun rolling out a series of algorithmic changes intended to more aggressively target hacked spam. These changes will disturb 5% of queries when it is fully rolled out. According to Google , it is trying to protect searchers and site owners. Legitimate sites can become dangerous if they fall in the hands of hackers.

A hacked site can be subjected to malpractices; google states that there will be a reductions seen in the amount of results shown. This is because they want to show only the most relevant results for particular queries.

With Google removing large amounts of hacked spam from search results, SERPs may begin to get smaller. An example is given in the announcement showing about a quarter of of a search results page being removed.

 

 

Google AdWords to Introduce Ad Targeting by E-mail Address

google-adwords

Google is set to roll out a powerful feature to AdWords that will allow advertisers to targets ads by email address.  Customer Match, the name for the new AdWords feature, is skilled of targeting ads to people signed-in to Google across Gmail, Search, and YouTube.

Uploading a list of email addresses will match them up with the consistent Google users.  In addition, you will also be able to target ads to similar audiences — people whose profiles share resemblance with those in the email list. There can be an entire campaign that can be designed to reach them, for example

“Let’s say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on Google.com, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York.”

Google has stated that everything is done under ‘’secure and privacy-safe way when it comes to privacy measures in place for Customer Match

Google Patents ‘Watch Time’ as a Search Ranking Factor

viral-video-captioning-seo2

 

A patent granted to Google this week, is an indication of how the search giant aims to rank video content in the near future.

Bill Slawski at his blog SEO by the Sea was the first to notice the patent that outlines Google’s planned methods of ranking content by ‘watch time’.

It may sound like it’s aimed at video content; ‘watch time’ may also refer to how long someone stays on a page found by them in search results, regardless of the content.

The patent clarifies how a ranking score can be assigned to content based on how long people usually spend viewing that content. Scores may be attuned, and thus boosted or lowered in search results, according to the viewing habits related with the content.

A excerpt of the patent summary stated:

“This specification describes how a system can adjust a score for a search result that identifies a resource and was obtained in response to a search query to reflect user watch times of the resource, e.g. the times that users spend watching video content. In general, the system boosts the score for a search result if users historically tend to watch the resource for longer periods of time, and may demote the score if users historically tend to watch the resource for shorter periods of time.”

Watch time is a recognized ranking factor on YouTube, whereby the algorithm promotes videos with lengthier viewing sessions compared to those that receive the most clicks.

Google has a help center article about Watch Time optimization — that might help to be acquainted with if Google is in fact working on a way to bring this ranking factor to its central search product.

Meet Googles new CEO – Sundar Pichai

_84808839_gettyimages-174351909

 

Larry Page being the chief executive of Alphabet.  Sergey Brin is its president & moving up in the ladder is Sundar Pichai.  A moment for India to cherish, Sundar Pichai acquiring a high profile job in the US technology industry.

Pichai , who has always been a bright student right from the school days has kept no stone unturned  to rise to the top of Google is a glowing endorsement in the global technology industry  . This Chennai born techie has captioned his school’s cricket team, leading it to win regional competitions.

He has served his knowledge at a length for Google & has contributed to the development of some remarkable products like Google’s web browser, Chrome, as well as the Android mobile operating system.

His concern is best summed up as Google’s core products – the bits that make the real money. That includes things like search, advertising, maps and YouTube.

His challenges comprise to navigate an intense battle of YouTube with Facebook in the video space. The social network has dramatically increased the amount of video being watched on its site – but YouTube still is the leading player.

Search adds for app downloads

 

Untitled

 

Search is considered as the most vital part of the Google Play store  when it comes to the word ‘’Apps’’ .  the motive to draw people’s attention  when they download new apps  is what Google point’s out referring  as ‘’ “I want-to-know,” “I want-to-go,” “I want-to-do,” and “I want-to-buy” instants . To simplify, a foodie might search for cooking apps , a sports person might look for sports instruments .

The update has rolled out  for everyone who runs Search app installs campaigns on AdWords. Nordeus, a Serbian company that develops games for social networking sites, was one of the Search Ads’ early testers. According to Tomisalv Mihajlović, Nordeus’ chief marketing officer, Google Play “Search has already been a key component of our app promotion strategy,” says Mihajlović “We now have an even bigger opportunity to connect with people in the moment they’re looking for new apps to download.”

To supplement this initiative Google is also introducing Android First App Opens, which will help advertisers better track their conversions in terms of when consumers are installing apps, opening them for the first time and taking actions within them. The tool, which works cross-channel, allows users to use advanced strategies for automated bidding, such as target CPA . Advertisers can better align their AdWords conversion volume with the data they see from third-party solutions. According to Google , the product will be easier for marketers to promote their apps on google Play & on other platforms such as YouTube and the Google Display Network.

“As the apps ecosystem continues to grow, we’re dedicated to creating products that help developers get their apps to the users who will love them,” wrote Surojit Chatterjee, director of product management for Google’s Mobile Search Adds,

 

Google Buy Button And Many More Upcoming Mobile Enhancements

Google-Buy-Button

Since a long time, talks were going on about the Google buy button and finally it has been introduced by the search giant Google at its Retail Leadership Summit in New York.  The Google Buy Button will allow consumers to make buy directly from Google, which will contain the retailer-branded pages, things such as marketing, fulfillment, returns and these pages will be managed by the individual merchants. This new addition will be available from next month. With a buy button feature, Google desires to make life easier for mobile shoppers.

President of product management for Google Shopping, Jon Alferness says, I just forget wherever I am, when I am shopping on my mobile phone; it becomes ubiquitous against the real outside life.

Moreover, he adds that over the last year, there has been a 115% rise in shopping searches. To stay in touch with the growing mobile world, Google will be releasing other features in the coming future, such as –

The usage of Mobile Voice Search has been doubled as compared to last year. Searchers looking for a particular product will see Google Now Cards along with product reviews or attributes gathered from all around the internet. Google Now Price Drop Cards aware users about the significant fluctuation of prices!

The location has become an essential part of people’s online shopping, specifically with mobile; Google Now In-Store Cards will give information about particular locations, with listed inventory feeds incorporated into the search. In case you are located near a Home Depot and pull up Google Now, the In-Store Card will display you the information of that exact store location: closing hours, loyalty programs, and sales. Alferness adds that this feature is Google hosted but locally branded.

Currently Google is working with retailers – early testers like Flipkart and eBay – to deep link to their apps in shopping ads, pulling consumers to their apps in spite of their websites.

Head of Global mobile sales and strategy at Google, Jason Spero said, 93% of shopping takes place offline, still mobile plays an important role. Last year, Deloitte expected that mobile devices influenced 28% or $1 trillion worth of in-store purchases. For instance, Local Inventory Ads encouraged Sears’ in-store visits by 122%, while 1/3 of search ad clicks impacted in a visit to Target during vacation time last year.

He adds that, shopping doesn’t start when you enter in the store; however the experience of shopping at Target starts early on a mobile device when you actually start searching for the store.

Inactive Google My Business Pages Might Lose Google Verification

Google My Business

Last week, Google announced that businesses who have not checked their ‘Google My Business’ for a longer time may risk losing their page verification. Google’s Jade Wang made the following statement –

In some of the cases, we may get in touch with users of Google My Business through email to confirm that whether they are actively managing their business page or not. If a user does not respond to our attempt to contact him or her and does not log into their respective Google My Business account for a considerable time period, they we may turn the verified pages into un-verified in the account. We have decided to do so in order to give users the best experience when they are searching for local businesses like yours. In case by mistakenly your page has become unverified, please connect with us to get assistance and restore your verification.

He also added anyone who is having listing in Google My Business accounts have to login and update the post at least once in every six months or the accounts will become un-verified by Google.

Google Develops AdMob Tools & Adds Mediation Partners

Google AdMob Tools

Google has released a set of tools at its annual I/O conference for its mobile ad network called AdMob. The updates allow mobile app developers to hide ad from some specific users and offer targeted ads in much major ad networks.

The company has included a new feature in beta to the Audience Builder tool that allows developers to make ads invisible from highly engaged app users. This new Audience Builder tool is powered by Google Analytics, which helps developers to categorize users based on how they make optimum use of a mobile app. For instance, they can make a list of inactive users, and show the ads to the re-engaged users who used to be inactive, while they are using other apps across the Web.

Now with the help of Audience Builder, developers can show the ads to inactive users as well as they can hide ads from a specific group of users. For instance, if they want to give ad-free experience to their loyal users who have already spent a lot of money on in-app purchases then they can make a VIP list through Audience Builder to make sure this group doesn’t get to see ads and stay engaged with their app.

In the meantime, Google has improved AdMob’s mediation tool that allows developers to use other mobile ad networks through the platform. Last year, the company had fifteen major ad networks to AdMob and now it supports 40 mediation partners, including Twitter, Millennial Media, Facebook, Tencent, one of biggest mobile ad networks in China.

Google I/O Unveiled Android M With Some Amazing Features

Google I/O 2015

Google has finally unveiled Android M, the latest Android version in its yesterday’s annual Google I/O developer conference. Today the pre-release version of Android M will be introduced for developers and by the end of this year the full version will release. As per Sundar Pichai, this new version will majorly focus on developing the usability and stability of the platform. There will be a lot of importance to the quality of platform other than a new look.

The previews will be available only on Google Nexus 5, 9, 6 and Nexus Player.

While talking at Google I/O, Google’s vice president of engineering David Burke said, Google is preparing to assimilate a lot of features that they have seen device makers add on to Android. He suggested, with Android M they are concentrating on other six major areas.

App Permissions –

The App permissions have got an impressive add on, where Google has decided to let people decide which kind of permissions they want to revoke or allow, based on when those certain functions are used. Unlike, the existing implementations, where users have to agree to all the app permissions while installing it first time. In Android M, users will receive notifications probing for permissions only when they are utilizing a specific feature in an app.

Android Pay –

Android Pay, a new feature got introduced in yesterday’s event allows you to make the payments using near-field communication and host card emulation method for tap-to-pay services. To use this feature, you just have to unlock your phone, keep it close to an NFC terminal and the payment is done, without initiating any app. Google states, when you put your card details, a virtual account number gets created to make the payments. Don’t worry; your actual card number won’t be shared with the store while doing a transaction.

App Linking –

Currently, Android is supporting the app linking system, called as Intents that gives you the option to open a specific web link in a web browser or an app. Earlier, if you wanted to open a link, after clicking on it, you got a quick pop-up box asking whether you want to open it in your browser or in the Twitter app that is already installed on your phone. In the backend, Android M will confirm the link with the app’s server and post-authentication it will move to open the link in the app itself without questioning you where you wish to open the link.

Fingerprint Support –

Android M will regulate the fingerprint sensor support and it is working with different phones to make a standard API to function with their sensors. You can use the Fingerprint support to unlock your smart device, Android Pay transaction or do Play Store purchases.

Power Management –

Android M is going to have a smart power-managing feature called as ‘Doze’. This feature allows the system optimally manage the background processes. The operating system keeps a track on the motion detection sensor and in case there is no activity for a much time, the system stops some processes. As per Google, Power Management has supported to improve the standby-time on the Nexus 9 by almost 2 times over the Android 5.0 Lollipop.

Google’s new Android M will also support to USB Type-C for charging. Moreover, considering USB Type-C has a bi-directional port, you can utilize this port to either charge up your phone as well as another device.