Tag Archives: Google Search Result

New Generation SEO – App Indexing

New App Indexing

Google’s existing method of crawling web pages with a spider was not just inefficient; however it was dependent on hyperlinks. Apps don’t use hyperlinks to attach content as Web pages do, so a much efficient way for Google to explore content in an app is through an API.

In 2015, Google has launched the capability to index app content through an API known the Mobile App Indexing API. It is quite different, in 2012, it seemed like Google will request the brands for the access of content API in a way mobile apps use APIs to settle content within the app through a web server. But, Google’s Mobile App Indexing API performs differently, here developers notify Google about where the content stays within their app and which content URL relates to their website. Then Google has the option of diverting users to check the content on a Web page or inside the app.

How It Performs?

The App Indexing API offers a way for developers to alert Google about deep links in their built in apps. This allows the Google app, version 3.6 and above to boost re-engagement via Google Search query auto completions, serving easy and fast access to the inner pages in apps.

The very first thing developers have to do is, allow deep linking for their app, from the Developers Console. Then connect your app to the website. After that, make sure the app is set up to function with Google Play services. Your developers will have to set up actions known ‘intent filters’ that convey Google when a user is checking the section of content, what is the title of content, and if there is a web page on the site that has the similar content.

When a user reads a piece of content in your app, Google will be informed through their app indexing API through the content that occurs in the app.

Google’s Mobile App Indexing API is lot more about helping users to navigate the content, it already knows about deep inside an app. As different to Google using the API to find and observe new content it did not exist.

Signals Major Shift In Search

This indicates the start of a major shift in search: mobile apps will start contending with traditional websites for traffic and rankings. That surely means that brands have to understand how to optimize their own app content to stand on top position in Google’s search results.

Currently, app SEO is more about optimizing and less about SEO, and more about optimizing the web-based form of the content and connecting that content to the matching content within the app. Then Google can finalize which form of content to display in the search, based on device and behavior of the person searching.

New Generation SEO –

Google’s App Indexing API will moderate the conversation of what true app SEO is and how it will grow. In spite of just optimizing the description and title of an app’s listing in the app store, in fact now you can talk about optimizing the content inside the app.

Google Declared New Ranking Signal With Date Of Release

Google New Ranking Signal

Recently, Google has declared that considering the user’s mobile friendliness approach, it is going to use it as a ranking signal from April 21. That means, you have less than two months to prepare your website to fit in Google’s mobile friendly website criteria. This change will be implemented across all languages and Google says, it will have a ‘prominent impact’ on the search results.

Do you know, if Google is saying that the effect is going to be ‘prominent’, it’s probably not something to be overlooked. Google says, this change will help users to find it easier to get high quality, relevant search results optimized for their devices.

Google has mentioned it in a blog post, ‘when it comes to do a Google search from mobile devices, users should find the most timely and relevant results, no matter if the relevant content is available on mobile-friendly web pages or apps. As nowadays, people use mobile devices more than desktop systems, so our algorithms have changed accordingly to adopt this new usage pattern. Earlier, we had made updates to ensure that the website is properly configured and accessible on new upgraded devices’.

Google is getting ready to implement the extended ranking signal and also, they are using, the information available on indexed apps as a ranking factor for signed-in users, who have apps installed. Users might start checking more content from apps they have installed on their devices. Google has released a lot of algorithm updates in the past, however, this one is different because this time it has mentioned a specific date.

Previous month, webmasters received warning messages from Google about the website not being mobile-friendly, suggesting ranking signal might be creeping up. It is not surprising that Google is planning to implement it, though it is somewhere shocking that they are giving a launch date of an update. While Google declared the labels of ‘mobile-friendly’, it has also laid out some criteria for having them. If you want to be mobile-friendly labelled, a website must avoid software, which is not ordinary on mobile devices. It has particularly mentioned ‘Flash’, following its earlier showing of Flash sites in mobile search results. When it began showing messages in mobile search results for websites, which may not perform, messages conveyed things like ‘Uses Flash’, may not perform on your device. Also, the website should have readable text without zooming so that visitors don’t have to zoom or scroll horizontally. Links should also be mentioned far enough apart so that the right one can be easily tapped.

If the URL cannot clear test, you will get reasons why the page is not mobile-friendly, also info about how Googlebot checks it and resources to support you to solve the issues. Last year, Google Webmaster Tools added mobile usability tracking. It includes graphs, which look at the mobile issues over time, so you can check the progress.

Still, you have enough time to turn your website into mobile-friendly website and get ready to capture good ranking position in Google search results.

Google Sends Warnings To Non Mobile-Friendly Sites About Poor Search Rankings

Google Warns Non Mobile Friendly Website

Google has been taking steps to improve mobile search results and make the SERPS a good place for users searching on tablets and smartphones. One of the changes happened in recent time, have been showcasing a ‘mobile friendly’ tag just next to the sites in the mobile search results, which have been assured to display properly on a mobile screen.

If you wish to get a mobile friendly label to your site then first your site has to be eligible for it. You can check it whether your site can meet up the Google’s standards or not with the help of mobile-friendly site testing tool.

Since, Google is not going to leave it up to the webmasters to analysis their own websites, the company has started sending warnings to users who have verified their own sites through Webmaster tools, which are not mobile friendly.

If Google finds an issue with your site in relation to displayed or how it works on mobile, be ready to receive an email warning saying your website may not rank in mobile search results.

The email will point out which website and which pages have issues along with the procedure of how to resolve the issues. The email also contains documentation on how to make a CMS site mobile friendly.

Last year, when Google released its new criteria of mobile-friendly site, it was stated that it might be utilized as a ranking sign for the search algorithms in upcoming days. However, actually these warnings are signals that Google aims to release a mobile friendly algorithm update immediately, even before we think about it.

If this is the case then its good that Google is sending fair warning to site owners. If you want to do something different to improve your website this year then make it mobile-friendly.