Tag Archives: Google Search Engine

The New Quality Algorithms – Panda And Penguin

Google-Panda-Penguin

You might find it hard to believe but Penguin & Panda are not penalties, rather they are algorithms. Google is very adamant that we should not call these algorithmic changes as penalties. Penguin or Panda are something that is either on or off. It is something where we find the signals that we have and we endeavor to find the correct way to adjust for that.

What Is A Google Penalty?

It’s true that Google penalties do exist. Google can actually penalize a website for things like outbound unnatural links, inbound unnatural links, pure spam, thin content and more. The most common reason for a website to be manually penalized is because somebody has reported the website to Google. Majority of people also believe that Google manually analyzes the top websites in various competitive search results also; however we are not sure about it.

In case your website has a manual penalty, you will get to see this in your Google Search Console, earlier called as ‘Webmaster Tools’. To check if your website has a manual penalty, go to Search Traffic – Manual Actions. You might see a penalty like this –

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And, if you haven’t received penalty, you will see this –

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Note – You will not always get to see the proof of penalty in the ‘messages’ section of Google Search Console. It will happen, only you were added to Google Search Console for this website before the website was penalized, then you must see a message, which appears like this –

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What is an Algorithmic Filter?

Google’s algorithm is truly a complex topic to discuss. There are various parts of the algorithms, which are continually evaluating websites and changing their ranking depending on what they are seeing. For example, Google’s keyword stuffing algorithm re-evaluates your website every time, whenever Google crawls it. There are several more parts of the algorithm, which are called as filters. Filters are alterations, which happen only when Google decides to apply them. Panda and Penguin are filters. If you website is evaluated as a low quality website then Google will change the algorithms to take down your website ranking. If your website is loaded with a lot of issues then it can be affected rigorously. If it has very few issues then you may experience a least deduction.

Shall we call Penguin & Panda Penalties?

Go to Google search for ‘Penguin Penalty’ or ‘Panda Penalty’ and you will get to see some brilliant, renowned SEO professionals using this terminology. However, if you are someone who really knows Google’s algorithms, it is probably best to refer Penguin and Panda as algorithmic filters and not penalties.

Google Mobile Tools To Use For SEO Strategy

google mobile friendly

For the past few years, websites have started receiving tremendous number of organic visitors through mobile devices, which signify that SME should definitely consider mobile as an indispensable part of their overall SEO strategy. Still, if you are uncertain about the mobile traffic generation then check your ‘by device category’ breakout in Google Analytics and learn how often your website is received by the mobile device from your visitors.

In the past couple of years, we have observed several Google Analytics accounts and came to the conclusion that between 15 – 40 %of organic traffic is either coming through the tablet or mobile devices. From the user point of view, we need to understand that mobile offers a completely different experience to the end users.  Now, the point of discussion is, how much Google has been paying attention to the mobile SEO and its usability. If Google is providing a segmented data or tool for users that means mobile SEO holds some weightage in website traffic and ranking.

 

Tools Provided By Google For Mobile SEO –

 

Google Page Speed Insights

Google considers mobile while giving page-loading insights for the rendering of desktop content. These insights include the collection of JavaScript and CSS, leveraging browser caching, compressing site images and much more. To go beyond SEO needs and solve user experience issues, Google has added some new aspects to these sections in May 2014.

 

Google Mobile Friendly Test

This handy tool asks for some of the insights of site, pairing usability, mobile SEO and then Google takes initiative and to start correcting errors. Regardless of who has developed the website, you can still find the Mobile-Friendly test in the Google Mobile Guide, where it also provides a Mobile SEO guide.

 

Google Webmaster Tools Mobile Usability

While exploring various tools offered by Google to understand what exactly mobile SEO is and its usability, we must realize that these tools may cause some evident issues, however, are these issues causing a problem across the site?

 

Does it really making a difference?

Making a site mobile-friendly helps to improve the user experience, ability to rank and display mobile-friendly tags. Google wants users to format the website content in Schema format so that Google can understand the pages in a better way, in return grant us rich snippets in search results.

Google Launched Mobile Friendly Site Testing Tool

Google Mobile Friendly Label

This week Google released its new mobile-friendly test tool, which will help you to check whether your website passes Google’s criteria or not to be labeled as a mobile-friendly site.

If you were neglecting the importance of meeting Google’s mobile-friendly criteria since a long time, then it’s a time you should look into it; as Google is going to start putting a ‘mobile-friendly’ label in the search result.

Since it’s a completely new addition, there is no other way to know what kind of impact it will have on click-through rate, however, it’ll be safe and convenient for mobile users to visit a page labeled ‘mobile-friendly’.

Apart from convenience, there is another big reason, why your site should meet Google’s criteria that is ‘It May Impact Your Rankings’! Yes, it might boost up your website rankings. However, for that matter your site needs to fulfill the Google’s criteria and get it labeled as a ‘mobile-friendly’.

People who are still not aware about Google’s criteria of labeling site as a mobile-friendly, here is the list of criteria –

–         Avoid using software that is uncommon on mobile devices such as ‘Flash’

–         Use easily readable text

–         Content that should fit in the screen size so that users would need not to scroll horizontally or zoom.

–         Keep enough distance between the click able links so that users can easily tap on the desired one.

So, if all the above things are there on your site then your site is most likely to get ‘mobile-friendly’ label from Google.