Tag Archives: Google News

Google Program TAG To Block Invalid Data-Center Traffic

Google TAG Program

TAG – The Trustworthy Accountability Group, an industry association that fight against criminal activities in digital advertising, has launched a program to block illegal and non-human ad traffic generating from data centers.

With this pilot program TAG will use the Google’s database of data center IP addresses and then increase it based on bigger industry intelligence. Google’s shared blacklist can support to recognize bots, which are being run in data centers however generally, avoid detection by the ABC/IAB International Spiders & Bots List. These bots are tough to detect because they cover up as human visitors by utilizing User-Agent strings, which are vogue from those of common Web browsers.

In the month of May, Google’s blacklist strained 8.9% of all clicks on DoubleClick Campaign Manager alone. Without straining these fake clicks, click-through rates would have been overrated, leading to a major financial damage for advertisers.

Google ad traffic quality product manager, Vegard Johnsen wrote in a blog post “by contributing to our data-center blacklist to the TAG, we expect to help others in the industry protect themselves.

Yahoo, Rubicon project, Quantcast and Facebook are some of the leading companies, which take part in TAG’s new program. Dr.Neal Richter, chief technology officer for Rubicon Project says, “We are dedicated to work on cooperative technology with other industry leaders who share our conviction that a well-lit, clean and high-quality advertising marketplace is in the best interest of not just advertisers, however consumers and publishers also.

This new program is complementary to the TAG’s Fraud Threat List, which was introduced in May. Soon, The TAG Anti-Fraud Working Group will launch a set of principles for public comments, which will be integrated in the final program. By the end of 2015 the ad-fraud tool will be accessible.

Google Ads Now Show Ratings From Google My Business Listings

Google My Business

Ratings and reviews on Google My Business are about to become an important revenue driver, as of now they can be displayed in Google Ads using location extensions. Google has confirmed that ratings from the Google My Business listings will be capable to appear beside ads on tablets and desktop. Google My Business location information is already automatically connected to AdWords accounts, so all you need to do is make sure the location extensions are assisted. As explained by Google, this feature can be a vital decision maker when it comes to someone choosing between your competition or business:

“People highly dependent on the opinions and experiences of others to help and make decisions such as which ice cream parlor to visit, where to buy tires or which dentist to take an appointment with. Your ads become much useful for consumers with local ratings to find local information and can enhance your ad performance.

Earlier, seller ratings from third party websites were utilized in combination with Google Ads as long as there were thirty or more reviews. Now, you have the choice to show ratings from your Google My Business page also. Earlier with the help of AdWords Express, it was possible to get Google reviews to appear beside your ads. However, now all the AdWord customers will be able to use this feature, but still there are no words on whether you need to have a specific number of reviews to get your star ratings displayed.

Google Introduces Google News Lab, A New Web Home For Reporters

Google News Lab

Google declared a launch of a new website called as Google News Lab that is intended to be a home of reporter resources on the web. With this initiative, Google defines that by working directly with journalists it expects to have an eternal impact on future media:

“Due to that we have created the News Lab, a new initiative taken by Google to empower innovation at the intersection of media and technology. Our goal is to join hands with journalists and entrepreneurs to help build up the future of media.

Google expects to accomplish following lofty goal in three varied ways:

–       Easy access to the tools journalists require

–       Offering Google data to journalists everywhere

–       Introducing programs to take advantage of the chances that exist in today’s media industry

Last week, the tools that Google is referencing were actually released in a series of announcements. They contain YouTube Newswire that also comprises WITNESS Media Lab and The First Draft Collection and the update to Google Trends.  All the above listed tools will be connected to the News Lab that can be found at http://newslab.withgoogle.com

Google has also forged new tie-ups focused on re-imagining the future of information and news, while strengthening new voices in media. Presently, this involves collaborations with Matter, a media accelerator in San Francisco, and Hackers/Hacks, a worldwide community group for journalists and developers.

The News Lab is not based in US; currently the teams are based in France, UK, and Germany to begin with. The primary objective of this initiative is to keep the world much well-versed by having journalists and technologists function together.

Google Enhances New Mobile Search By Adding Vine, Pinterest And More To Carousel

Google New Mobile Search Adds Pinterest, Vine

Google introduced an addition to its mobile search results, which will offer a quick access to people to their favorite websites.

The announcement is as follows –

Whether you are seeking for Pinterest pins, Houzz idea books, Vines or Food Network recipes, now you can browse through more content from your preferred websites within Google search results on your mobile device.”

This content will be stored in a carousel that you can go through and tap on to the view option to see whichever links you find interesting.

You will agree or disagree, but this ends up being an advantage to searchers remain to be seen.  This is similar to Google’s answer cards, which give searchers the information they are searching without clicking through the other websites.

Now, in spite of searchers clicking through the results in the organic listings, they might give preference to clicking the results in the new mobile carousel. As of now, Google has not given any indication about how it will decide on which content goes in the carousel. Is there any algorithm set up in a place that is similar to organic search results? Or will Google hand select the content from limited sources?

DoubleClick Introduces Cross Device Measurement, Programmatic Guaranteed And Native Ads

Google Doubleclick Ads

Soon, Google is going to include cross-device measurement to DoubleClick Ads, in relation to support programmatic purchasing and native ads across the platform.  In today’s inter-connected world, a purchase decision hardly starts and ends on the same device e. g. a consumer might initiate search for a pair for sneakers on mobile while actually buying it on the desktop. As a response to the trend, Google is coming up with cross-device measurement for all DoubleClick ad products, which will help the marketers to measure the efficiency of their campaign across the web, not only with the ads they purchase from Google.

Vice president of Google video and display advertising, Neal Mohan suggested at the DoubleClick Leadership Summit that, now you can get full consumer attribution from the very first interaction on an ad or on one device to the ultimate conversion on another device.

Even though cross-device measurement is something new for DoubleClick, Google has invested its last two years finding solution, which will help marketers to measure cross-device conversions in Adwords. Along with cross-device measurement, Mohan presented support for native ads in DoubleClick. He said, “At Google we basically believe that ads in context are the most engaged and the most efficient form of advertising.

This new addition allows publishers to make their own custom made clear format and decide on what ads should appear on their apps. Then DoubleClick will automatically make the ads, show them at scale and provide data insights to present how those native ad campaigns are working. Google will also provide standardized native templates to make native ad purchasing effortless for advertisers.

Another ad product unleashed at DoubleClick Leadership Summit is Programmatic Guaranteed that allows premium inventory to be managed programmatically at pre-negotiated rates. This offering imitates the speedy growth of programmatic buying. Nowadays, leading agencies and brands  are using programmatic as means to run premium campaigns for mobile, native formats and video, reaching out to the right people at the right time with the right message, Mohan added. We look at the growth of programmatic as a medium for advertising across the platforms.

Programmatic Guaranteed will be targeted on premium inventory, including native formats such as skippable and tweets TrueView ads. It will also include Google Preferred, a program that allows advertisers to easily buy into the top tier of YouTube content.

Google Trends New Update To Provide Minute By Minute Data Of Trending Search

Google Trends Update

Today, Google released the most amazing update to Google Trends.  Now on, Google Trends will update you with the real-time data on what people are looking at currently.  As per the referred feedback gathered from researchers, journalists, and day to day trend trackers, Google has done some changes to provide deeper, faster and more comprehensive details on what is going on in Google Search.

Google Trend’s minute-by-minute data will not just tell you what stories are being searched by people at that moment, but from which corner of the world most search queries are generated. In addition, you can track last week’s data just by selecting any time range.

Google Trends’ homepage has been restructured to show visitors a real-time list of trending stories, which are gaining popularity in Google Search, Google News and YouTube too.

Moreover, to bring you data quicker and from a huge variety of sources, Google Trends will take into account niche topics, which are trending in smaller geographic locations.

Currently, this new Google Trends update is available in 28 countries; more locations will be added in the upcoming months.

Inactive Google My Business Pages Might Lose Google Verification

Google My Business

Last week, Google announced that businesses who have not checked their ‘Google My Business’ for a longer time may risk losing their page verification. Google’s Jade Wang made the following statement –

In some of the cases, we may get in touch with users of Google My Business through email to confirm that whether they are actively managing their business page or not. If a user does not respond to our attempt to contact him or her and does not log into their respective Google My Business account for a considerable time period, they we may turn the verified pages into un-verified in the account. We have decided to do so in order to give users the best experience when they are searching for local businesses like yours. In case by mistakenly your page has become unverified, please connect with us to get assistance and restore your verification.

He also added anyone who is having listing in Google My Business accounts have to login and update the post at least once in every six months or the accounts will become un-verified by Google.

Google Unveils A New YouTube Gaming App For Gamers

Google New Gaming App

Yesterday, Google revealed that soon it will be introducing a new gaming app for gamers called as ‘YouTube Gaming’ which will make Google a direct competitor to the well-known live streaming app ‘Twitch’.

Last summer, Amazon acquired Twitch for $970 million in cash, following a lot of speculation like Twitch is going to be bought by Google. However, nothing happened so. Google the search giant has a clear focus on a live streaming platform for gamers.

You might find it new but gaming already exists on YouTube in the form of recorded speedruns, walk-throughs, trailers, reviews and more. YouTube Gaming will have live streaming in the mix as Google states to be getting together the ‘biggest community of gamers on the web” at one place.

This new YouTube Gaming will be available from this summer in U.K and U.S. As this gaming app is developed specially for gamers, Google will be considering user feedback on its YouTube Gaming social channels and assembling that feedback in the final product.

Google Develops AdMob Tools & Adds Mediation Partners

Google AdMob Tools

Google has released a set of tools at its annual I/O conference for its mobile ad network called AdMob. The updates allow mobile app developers to hide ad from some specific users and offer targeted ads in much major ad networks.

The company has included a new feature in beta to the Audience Builder tool that allows developers to make ads invisible from highly engaged app users. This new Audience Builder tool is powered by Google Analytics, which helps developers to categorize users based on how they make optimum use of a mobile app. For instance, they can make a list of inactive users, and show the ads to the re-engaged users who used to be inactive, while they are using other apps across the Web.

Now with the help of Audience Builder, developers can show the ads to inactive users as well as they can hide ads from a specific group of users. For instance, if they want to give ad-free experience to their loyal users who have already spent a lot of money on in-app purchases then they can make a VIP list through Audience Builder to make sure this group doesn’t get to see ads and stay engaged with their app.

In the meantime, Google has improved AdMob’s mediation tool that allows developers to use other mobile ad networks through the platform. Last year, the company had fifteen major ad networks to AdMob and now it supports 40 mediation partners, including Twitter, Millennial Media, Facebook, Tencent, one of biggest mobile ad networks in China.

Google To Include ‘Buy Button’ To Search Results In Coming Weeks

Google Buy Button

In a recent time, Google is going to add a ‘buy’ button, which will allow people to buy specific products directly from its search results pages. A report released in the Wall Street Journal stated that initially Google’s buy button will be placed in mobile search, and will be located alongside paid search ads and not in organic search listings.

WSJ’s unidentified sources have clarified how the buy button will perform. When you will click on the buy button, you will be directed to a different Google page to fill out the ordinary purchase. Then you fill in your payment information directly to Google, where the purchase order will be transferred to the retailer to be satisfied.

This news points out another evidence of Google planning to be your one-stop solution for everything to get web pages, to buying products, to ordering takeout.

As Google is growing into the online retail space, it is going to become a major threat for current industry leaders such as eBay and Amazon. Even small scale retailers aren’t happy with this move. Some of the retailers are sharing their concerns privately that it will damage their brand identity and business revenue as the majority of customers will place orders through Google page rather than the retailer’s site.

With the help of this program, retailers will still hold the chance to approach customers to opt-in to their brand marketing campaigns, also gather customer information. Google will preserve all customer payment information before carry forwarding the sale to the retailer.

In spite of having a share of the retailer’s sales price, just like eBay and Amazon, Google will continue to be waged by retailers through its current advertising model. As of now, Google has not commented anything on its buy button, so the news is still unofficial and yet to be confirmed.