Ratings and reviews on Google My Business are about to become an important revenue driver, as of now they can be displayed in Google Ads using location extensions. Google has confirmed that ratings from the Google My Business listings will be capable to appear beside ads on tablets and desktop. Google My Business location information is already automatically connected to AdWords accounts, so all you need to do is make sure the location extensions are assisted. As explained by Google, this feature can be a vital decision maker when it comes to someone choosing between your competition or business:
“People highly dependent on the opinions and experiences of others to help and make decisions such as which ice cream parlor to visit, where to buy tires or which dentist to take an appointment with. Your ads become much useful for consumers with local ratings to find local information and can enhance your ad performance.
Earlier, seller ratings from third party websites were utilized in combination with Google Ads as long as there were thirty or more reviews. Now, you have the choice to show ratings from your Google My Business page also. Earlier with the help of AdWords Express, it was possible to get Google reviews to appear beside your ads. However, now all the AdWord customers will be able to use this feature, but still there are no words on whether you need to have a specific number of reviews to get your star ratings displayed.