Tag Archives: Google Mobile Friendly

How To Make E-Commerce Website Mobile Friendly?

Google E Commerce Mobile Friendly Website

Google has updated their mobile search algorithm to add mobile-friendly as a ranking element. In other words, websites which are mobile-friendly are much likely to rank at better position than websites which are not. In case your website is still ranking well in the mobile search but haven’t received that tag of mobile-friendly then you need to get it soon!

Let’s check how you can tag your website as mobile-friendly!

Does your e-commerce website need to be mobile-friendly?

Before heading towards getting a tag for mobile-friendly first ask yourself, does your website need to be mobile-friendly? You can find the answer of this question in the Mobile Overview report in the Audience section. If you have set specific conversion goals in the Google Analytics, you will see the amount of sales you are making through users who have visited your website via a mobile, desktop, or tablet browser. In case you haven’t set conversion goals in Google Analytics, you will be able to see just traffic your website has received.  Either way, you can check whether mobile optimization is beneficial for your website.

How to make your e-commerce website mobile-friendly?

Google precisely says “Responsive design is Google’s suggested design pattern.” You know why, Google likes responsive design because both your website visitors and Googlebot will enjoy the same experience on the same URLs, no matter through which device they will be accessing the website. Luckily, responsive design is easy to use with majority of the prime e-commerce platforms without the need of hiring a designer or developer.

This Google mobile friendly update is a real-time update. It means as soon as you make your website mobile-friendly, it should get good ranking in Google mobile search results.

Google Declared New Ranking Signal With Date Of Release

Google New Ranking Signal

Recently, Google has declared that considering the user’s mobile friendliness approach, it is going to use it as a ranking signal from April 21. That means, you have less than two months to prepare your website to fit in Google’s mobile friendly website criteria. This change will be implemented across all languages and Google says, it will have a ‘prominent impact’ on the search results.

Do you know, if Google is saying that the effect is going to be ‘prominent’, it’s probably not something to be overlooked. Google says, this change will help users to find it easier to get high quality, relevant search results optimized for their devices.

Google has mentioned it in a blog post, ‘when it comes to do a Google search from mobile devices, users should find the most timely and relevant results, no matter if the relevant content is available on mobile-friendly web pages or apps. As nowadays, people use mobile devices more than desktop systems, so our algorithms have changed accordingly to adopt this new usage pattern. Earlier, we had made updates to ensure that the website is properly configured and accessible on new upgraded devices’.

Google is getting ready to implement the extended ranking signal and also, they are using, the information available on indexed apps as a ranking factor for signed-in users, who have apps installed. Users might start checking more content from apps they have installed on their devices. Google has released a lot of algorithm updates in the past, however, this one is different because this time it has mentioned a specific date.

Previous month, webmasters received warning messages from Google about the website not being mobile-friendly, suggesting ranking signal might be creeping up. It is not surprising that Google is planning to implement it, though it is somewhere shocking that they are giving a launch date of an update. While Google declared the labels of ‘mobile-friendly’, it has also laid out some criteria for having them. If you want to be mobile-friendly labelled, a website must avoid software, which is not ordinary on mobile devices. It has particularly mentioned ‘Flash’, following its earlier showing of Flash sites in mobile search results. When it began showing messages in mobile search results for websites, which may not perform, messages conveyed things like ‘Uses Flash’, may not perform on your device. Also, the website should have readable text without zooming so that visitors don’t have to zoom or scroll horizontally. Links should also be mentioned far enough apart so that the right one can be easily tapped.

If the URL cannot clear test, you will get reasons why the page is not mobile-friendly, also info about how Googlebot checks it and resources to support you to solve the issues. Last year, Google Webmaster Tools added mobile usability tracking. It includes graphs, which look at the mobile issues over time, so you can check the progress.

Still, you have enough time to turn your website into mobile-friendly website and get ready to capture good ranking position in Google search results.