Tag Archives: Google Local

Google To Introduce New Product For Connecting Searchers With Local Services

Google New Product For Local Services

As per the reports released by Buzzfeed, Google the search giant is planning to introduce a new product for connecting people directly to regional service providers. The new product will be developed right into a Google search with little bit AdWords integration as well. It is supposed to be developed to interpret a searcher’s objective and match them up with a home service provider, which can help them.

Hence, for example, if you are looking for the closest electrician then Google will spot it and connect you to the right local business. As of now that’s all we know.  The details are limited. Google has refused to comment on it. At ‘an advertising conference’ the details about the product will be revealed.

This news has leaked at a peculiar time, as just recently Google invested in a startup, which already does exactly the same thing what Google’s future product is going to do. Google recently headed a $100 million investment into the local services company named ‘Thumbtack’, which is planning to expand into the local services segment.

Now, after less than a year, Google realizes its investment in a company serving a competitive product. Moreover, just few days back Amazon introduced a similar kind of local service product that is surely going to show a threat to what Google ultimately releases.

Need not to say, however, race in the local services space is going to heat up this year among the two biggest companies in the world to move ahead with same offerings.

Google’s Local Guides Encourages Users For Reviews With Rewards

Google Local Guides

“Local Guides” is a latest feature released by Google Maps, which is similar to “Yelp Elite”. As per the program, Google will reward the users for their quality reviews. For example, in case a Google user writes 50+ quality reviews, then he or she will have an access to a private Google+ community and get invitations for special events in select cities. And if case a user offers more than 200 reviews, he or she will be entitled to be showcased on the “Local Guides” official Facebook, Google+ and Twitter. “Guides” may also host exclusive Meetups, also moderate Google+ communities.

Around a month ago, Google introduced “Local Guides” through a Google+ post. However, as per the reports, now the feature has been released to the Google Maps app.

Yelp a similar kind of program rewards their users with exclusive badges for their reviews, invites to parties and other gifts also through “Yelp Elite”. If you compare “Local Guides” with “Yelp”, Local Guides seem to be more handy for users, you can sign up to take a part in the program as far as you have an office Google+ account.

Local Guides program is a precious addition to the space as it can boost up a few Google centric opportunities like Google Hangouts and Google+. Undoubtedly, this newly launched rewards program is positioning Google as a strong competitor for other reviewer programs like Foursquare or Yelp Elite. Google keeping hopes that the program will boost up the local coverage, video and photography for worldwide businesses.  An interesting part of this program is the task of hosting local events is on the users. The businesses are forbidden from offering benefits to the community, though a lot of users might find a value back in their early access o their menus or openings.

It seems that developers may be able to drag the reviews into mobile shopping apps for search purposes. The expectation is this rewards program will not just boost up the volume, but also the quality of reviews to confirm utility and overall access of the service.  Earlier, Google ran alike program named “City Experts”, whose members will be automatically shifted to “Local Guides”.