As per the reports released by Buzzfeed, Google the search giant is planning to introduce a new product for connecting people directly to regional service providers. The new product will be developed right into a Google search with little bit AdWords integration as well. It is supposed to be developed to interpret a searcher’s objective and match them up with a home service provider, which can help them.
Hence, for example, if you are looking for the closest electrician then Google will spot it and connect you to the right local business. As of now that’s all we know. The details are limited. Google has refused to comment on it. At ‘an advertising conference’ the details about the product will be revealed.
This news has leaked at a peculiar time, as just recently Google invested in a startup, which already does exactly the same thing what Google’s future product is going to do. Google recently headed a $100 million investment into the local services company named ‘Thumbtack’, which is planning to expand into the local services segment.
Now, after less than a year, Google realizes its investment in a company serving a competitive product. Moreover, just few days back Amazon introduced a similar kind of local service product that is surely going to show a threat to what Google ultimately releases.
Need not to say, however, race in the local services space is going to heat up this year among the two biggest companies in the world to move ahead with same offerings.