Tag Archives: Google Buy Button

Google Buy Button And Many More Upcoming Mobile Enhancements

Google-Buy-Button

Since a long time, talks were going on about the Google buy button and finally it has been introduced by the search giant Google at its Retail Leadership Summit in New York.  The Google Buy Button will allow consumers to make buy directly from Google, which will contain the retailer-branded pages, things such as marketing, fulfillment, returns and these pages will be managed by the individual merchants. This new addition will be available from next month. With a buy button feature, Google desires to make life easier for mobile shoppers.

President of product management for Google Shopping, Jon Alferness says, I just forget wherever I am, when I am shopping on my mobile phone; it becomes ubiquitous against the real outside life.

Moreover, he adds that over the last year, there has been a 115% rise in shopping searches. To stay in touch with the growing mobile world, Google will be releasing other features in the coming future, such as –

The usage of Mobile Voice Search has been doubled as compared to last year. Searchers looking for a particular product will see Google Now Cards along with product reviews or attributes gathered from all around the internet. Google Now Price Drop Cards aware users about the significant fluctuation of prices!

The location has become an essential part of people’s online shopping, specifically with mobile; Google Now In-Store Cards will give information about particular locations, with listed inventory feeds incorporated into the search. In case you are located near a Home Depot and pull up Google Now, the In-Store Card will display you the information of that exact store location: closing hours, loyalty programs, and sales. Alferness adds that this feature is Google hosted but locally branded.

Currently Google is working with retailers – early testers like Flipkart and eBay – to deep link to their apps in shopping ads, pulling consumers to their apps in spite of their websites.

Head of Global mobile sales and strategy at Google, Jason Spero said, 93% of shopping takes place offline, still mobile plays an important role. Last year, Deloitte expected that mobile devices influenced 28% or $1 trillion worth of in-store purchases. For instance, Local Inventory Ads encouraged Sears’ in-store visits by 122%, while 1/3 of search ad clicks impacted in a visit to Target during vacation time last year.

He adds that, shopping doesn’t start when you enter in the store; however the experience of shopping at Target starts early on a mobile device when you actually start searching for the store.

Google To Include ‘Buy Button’ To Search Results In Coming Weeks

Google Buy Button

In a recent time, Google is going to add a ‘buy’ button, which will allow people to buy specific products directly from its search results pages. A report released in the Wall Street Journal stated that initially Google’s buy button will be placed in mobile search, and will be located alongside paid search ads and not in organic search listings.

WSJ’s unidentified sources have clarified how the buy button will perform. When you will click on the buy button, you will be directed to a different Google page to fill out the ordinary purchase. Then you fill in your payment information directly to Google, where the purchase order will be transferred to the retailer to be satisfied.

This news points out another evidence of Google planning to be your one-stop solution for everything to get web pages, to buying products, to ordering takeout.

As Google is growing into the online retail space, it is going to become a major threat for current industry leaders such as eBay and Amazon. Even small scale retailers aren’t happy with this move. Some of the retailers are sharing their concerns privately that it will damage their brand identity and business revenue as the majority of customers will place orders through Google page rather than the retailer’s site.

With the help of this program, retailers will still hold the chance to approach customers to opt-in to their brand marketing campaigns, also gather customer information. Google will preserve all customer payment information before carry forwarding the sale to the retailer.

In spite of having a share of the retailer’s sales price, just like eBay and Amazon, Google will continue to be waged by retailers through its current advertising model. As of now, Google has not commented anything on its buy button, so the news is still unofficial and yet to be confirmed.