Tag Archives: Google Analytics

How To Get Rid Of Common Issues Of Google Analytics?

Google-Analytics

Are you an avid user of Google Analytics and depending on Google Analytics to get the majority of your website stats or you look at it as your private vehicle then make sure it’s accurate. Not reporting properly or not having enough data to pull is like buildings up a house on shaky ground, which doesn’t end well. Google Analytics is your private vehicle for analysis; just make sure it’s correct.

For some of the reasons, a lot of people including clients, think Google Analytics track everything properly because its Google product. However, actually it’s not Google who manages your analytics.

In day to day life, while dealing with Google Analytics, people encounter with some common issues, which turn up into headaches. However, you can come over these issues by following below remedy.

Self –Referral –

This might be one of those areas to which are all familiar with. If you are receiving a lot of traffic from your own domain that means there is a problem or you have to expand the default session length in Google Analytics. The diagnosis of this problem includes an advanced filter to display the full referrer string. You can do this by developing a filter, like below:

Filter Type: Custom filter > Advanced

Field A: Hostname

Extract A: (.*)

Field B: Request URI

Extract B: (.*)

Output To: Request URI

Constructor: $A1$B1

referral

 Strangely low bounce rate –

In case your website has a strange bounce rate, it can be too good to be true. Unluckily, a strange low bounce rate could mean that at least a few pages of your website have the similar Google Analytics tracking code fixed twice. Check your source code or use Google Tag Assistant to see whether you have got GA tracking code fixed twice.

Cross-Domain Tracking –

We wish cross-domain tracking with Google Analytics out of the box did not require any extra setup. But it does. If you do not have it, set up correctly or it can be difficult to untangle. The old GA library is difficult to use. In spite of that, Google Tag Manager is easy with Universal Analytics.

Massive Traffic Jumps –

Usually Massive Traffic Jumps don’t just happen. There is always a reason – a launch of new campaign, you have just started paid ads for the first time, usage of content amplification platform.  In the majority of cases it happens when the tracking code is somewhere it should not be, so if you are analyzing the situation, first make sure the Google Analytics code is just in the places, where it has to be. Tools like Screaming Frog and Google Tag Assistant can help you with the same.

 

Important Add-Ons To Consider While Setting Up Google Analytics

Add Ons For Google Analytics

One of the best things about Google Analytics, other than the fact it’s free of cost, it’s easy to set up and easy to use. However, if you want to make proper use of your website data, there is an added functionality you can consider that is not turned on by default.

Here is the checklist for using Google Analytics to its fullest because better data means a good ability to build better insights and make beneficiary decisions around your digital marketing activity.

Aims –

If you are approaching the users to take an action on your website, you should track it. This can range from making a purchase, signing up to an email newsletter or submitting a form. Deciding over goals allow you to not just measure and report on these conversions, but to examine the traffic source, location and device. A monetary value can also be allocated to each goal to help the optimization and ROI reporting.

Funnel Visualization –

Where there are a lot of steps to achieve goal, like to conclude a transaction over a few pages, make sure to place the funnel. By using the Funnel Visualization tool, you can find out at what level the dropouts are appearing. Improving user experience, remarketing or A/B testing might be the strategies to discover, once you have seen what your funnel seems like.

Event Tracking –

Apart from tracking which pages users are visiting, Google Analytics doesn’t update you about how people relate with your website. To measure interactions, like how many people click on a share button, or how many users have viewed a video, you require Event tracking. To understand these behaviors in a better way, each custom interaction can be manually tagged to report directly to Google Analytics every time the event is triggered.

E-Commerce –

In case your business is connected to e-commerce, it’s a no logical to use this enhanced conversion tracking. This will allow a profound level of reporting across categories, product sales and revenue. Again, this offers amazing value when you examine where these visits are originating from and how your digital marketing activity is functioning.

Exclude Internal Traffic –

If you or your employees are frequently online on your website, there is possibility that they are skewing the data. Measures such as dwell time and conversion rates will be unstiffened by internal traffic and testing. Overlook this by excluding this traffic based on a particular IP address.

Things You Are Still Not Doing In Google Analytics

Google Analytic Features

Google Analytics is certainly one of the most strong web analytics tools available nowadays. It contains tons of features, which can support you to count your sales and conversions. Not just that, it helps you to understand how visitors are using the website, for how long they are staying on your website, and what content is pulling them back on the website.

There are a lot of people working in the online marketing world are not aware about many essential features of Google Analytics. Today, we are going to share some of those missed features of Google Analytics, which people can use to understand great insights.

Getting More Than One View –

Creating more than one view gives you an opportunity to experiment with Google Analytics data without the risk of losing data.

To avoid such situations of data loss or discrepancy, you must create more than one Google Analytics View:

–          Test View

–          Unfiltered View

In the Unfiltered view, you don’t need to apply any configuration or filters as it affects the raw Google Analytics data.  Whereas, in the Test view, you are allowed to apply filters and make configuration changes to examine the data you want to.

Demographic & Interest Report –

The interest report and demographic has been around for quite a good time, however it seems that not many people know about it. The Demographic and Interest report gives you the essential information of your user’s gender, age, and interest. The report is truly helpful in understanding your website’s audience. Moreover, insights of this report will allow you to target your marketing campaigns for higher conversion. Thought this report, you can generate good amount of insights, for example:

Which Gender is showing much interest in your website?

Which age group is getting engaged and converting?

Using The Benchmark Report –

Benchmarking is a highly valuable report as it conveys you about how your metrics are loaded up against others in the industry. It allows you to compare and understand how each one of your channel is performing in comparison with the industry standard.

These are some of the insights, which you can get through the report:

How is your website functioning as compared to other industry competitors?

In what all areas you are close to touching industry benchmarks?

In what all areas could you stand to experience a major overhaul?

Tracking Percentage Of Mobile Users –

This report actually tells you the percentage of mobile users. Since, a lot of users are not connecting through smartphone, it has become essential to keep an eye on this report and improve the mobile optimization plan. We suggest you to check out this data every 15 days.

Monitoring Website Search Report –

Website search is one of the great reports provided by Google Analytics. It works towards giving information about the searches users do in the search box on your website.

Google Unveils Search Analytics Report For More Superior Data

Google Search Analytic Report

Google has released the Search Analytics report, which will help webmasters to explore their website traffic in a better way. This new Search Analytics report allows users to break down their website’s search data and filter it in various ways. For instance, now webmaster can compare mobile traffic before and after the Mobilegeddon algorithmic update introduced on April 21. In case the webmasters have an international website, they can find the nations where people search majority of their brand by selecting ‘impressions’ as the criteria, sorting by name and segmenting results by country.

There are many other ways through which Webmasters can use the Search Analytics report to make the appropriate decisions and improve website performance. Google states that as compared to the current Search Queries report, Search Analytics report serves more adequate data. For example, the new Search Queries report considers only clicks on an expanded images, whereas the old tool counts any click done on an image, regardless of whether it’s expanded or not. So, according to this new report, click count may go down; however, it is more meaningful.

Google AdWords To Frequently Update Specific Data Sets

Google AdWords Update Data

Jon Diorio, the AdWords Product Manager declared on Google+ that some specific sets of data are receiving more frequent updates. Especially, geographic performance, search terms, and automatic placement stats, which are going to be updated after every 6 hours. Whereas, the majority sets of data like conversions, clicks, and impressions are updated within 3 hours time, other data were updated only once in a day.

Geographic performance, automatic placement stats and search terms used to be the part of data sets, where marketers would have to wait to check the results. Now, you can have the access of this data in as short as 6 hours of introducing a campaign with updates to be done in 6 hours thereafter.

This update is certainly an improvement, however, there are still some sets of data, which will be updated once in a day. It includes auction, impression share, and top movers.

As long as conversion data of Google Analytics, there is no change. Goals from Analytics are introduced daily and probably take 24-72 hours to be reflected in conversion stats.

 

Insights Of Research On Click-To-Call

Click To Call

We all are very well aware about the increasing mobile traffic; Google itself is receiving 50% of its traffic through mobile. There has also been a tremendous jump in consumer’s usage of the click-to-call feature of search advertising. Click-to-call is extremely useful, you can immediately check product pricing and availability or book an appointment for service. In 2013, as per Google’s report, 70% of mobile searchers are making a direct call to business through search results.

Marketers have responded to the enhancement in the usage of click-to-call with augmented spending. The Marchex institute predicts that last year, marketers invested more than $4 billion on mobile search ads to get phone call inquiries. However, they might be making wrong spendings. There is a huge gap in Bing’s & Google’s analytics, which keeps marketers away from understanding which of their ad campaigns are pulling sales leads. This can be a $4 billion blind spot.

To give noticeable space to marketers in this big marketing spend, Marchex has launched Call Analytics for Search, an analytic platform that offers complete keyword attribution to all the calls through paid search.

Experiences of New Ad

While the majority of analytic platforms was made to keep a track of an ad through an online purchase, the rise in mobile has developed new forms of ad experiences, adding the famous click-to-call ad extension that cannot be tracked in a similar way. There are two problems with already existing click-to-call analytics, as per the John Busby, the senior vice-president of consume insights and marketing, Marchex, considering which calls have commercial intention and recognizing the real keywords, which lead to conversions.

Busby says, different search phrases or keywords will serve different forms of phone calls. While the shortage of keyword attribution in click-to-call is one of the major blind spots, which exist in today’s mobile advertising. Depending only on the data offered by Bing or Google, marketers must consider that every call with longer than two minutes duration is nearly same. There is no other way to tell whether a specific two-minute call was with an expectancy finding more information before booking an appointment, a person with questions regarding a bill; or a current customer who was put on hold.

‘By using call extension ads, you can no more associate a particular sale to a particular keyword.’ You just know how many phone calls you had received at the campaign level, says Busby.

Deeper Campaign

As per Busby, what is most bizarre about Marchex’s research is, how much advertisers can enhance their click-to-call campaign’s ROI, when this research becomes visible.

He adds that this information is particularly important for highly competitive search terms like, ‘online MBA, cable television or insurance’ where clicks can cost around $50 and there are a lot of advertisers vying for top most position.

Google ‘s New Trash Can Feature To Take Back Deleted Analytics

Google Analytics Trash Can

The new recovery feature released by Google Analytics means now users need not worry about the deleted accounts or data. The feature called “Trash Can” allows users to undo their deleted data or accounts in Google Analytics.

Trash Can feature is a protective net that retrieves the information, whenever users delete a property, view, or account from Google Analytics. Analytics users just need to choose an account from the Administration tab and click on the Trash Can icon. After that a complete list of deleted information appears, now the users just have to check off the information they want to reclaim and click on the restore button to take back the document to its previous state.

Here, the only issue with Trash Can is, it restores the information for 35days. The data gets permanently deleted after 35 days. Though, the feature has not launched officially by Google, still the information is being saved in Trash Can.

According to Google rep, Trash Can feature works as a direct response to user feedback. “We found a lot of users cases, where they had mistakenly deleted their accounts, views and properties. Mostly in a multi-user environment, this kind of mistake happens too often.  Trash Can provides a safety net to users, an opportunity to take back the things before being lost it forever.

How SEO Is In Favor Of Content?

How SEO Is In Favor Of Content Writing?

It is always believed that SEO is one factor that weakens the process of writing content. It takes away the artistic license from the writers and forces them to insert the awkward, irrelevant keywords and phrases. By giving priority to search engines, and not to the users, SEO pollutes the web and makes everything a bit irrelevant.

SEO is an easy target, everyday there is a new article smashing SEO and harking how over spotlighting the SEO can leave negative impact. However, SEO is not at all bad for content or works like an enemy against the content. If you think SEO is destroying your content then you are might not be a good writer or not doing good SEO. How? Check below –

SEO Organizes The Content –

SEO organizes the whole content process. When it comes to writing a book, the chapters and natural growth of information moves the entire story, similarly happens with websites. There is a page hierarchy and expected progression of how a user builds his or her own way through the website. Looking at SEO as a writer means keeping a site structure in mind and how one page will lead into another, directing the users through that invention procedure. It means without displaying you will get to know about a particular topic onto a single page just because you know it very well.

SEO Generates An Idea –

Writers can make use SEO insights through analytics and find out the topics for blog articles, e-books or what to cover up under the next infographic. Writers can use relevant searches, on Yahoo, Bing & Google. They can hit on Google’s Auto Correct. They can utilize any of these modern idea generators to flash an idea. SEO can give you the answer to your ‘what to write’ question for sure.

SEO Finds Great Content –

SEO should be a good friend of content writer as it can help to find a great content. It also helps writers to understand the audience, use the exact terms, know what to write about and organize the content.  SEO makes content smarter, search engine friendly and helps it to reach out to the exact audience.

Google Mobile Tools To Use For SEO Strategy

google mobile friendly

For the past few years, websites have started receiving tremendous number of organic visitors through mobile devices, which signify that SME should definitely consider mobile as an indispensable part of their overall SEO strategy. Still, if you are uncertain about the mobile traffic generation then check your ‘by device category’ breakout in Google Analytics and learn how often your website is received by the mobile device from your visitors.

In the past couple of years, we have observed several Google Analytics accounts and came to the conclusion that between 15 – 40 %of organic traffic is either coming through the tablet or mobile devices. From the user point of view, we need to understand that mobile offers a completely different experience to the end users.  Now, the point of discussion is, how much Google has been paying attention to the mobile SEO and its usability. If Google is providing a segmented data or tool for users that means mobile SEO holds some weightage in website traffic and ranking.

 

Tools Provided By Google For Mobile SEO –

 

Google Page Speed Insights

Google considers mobile while giving page-loading insights for the rendering of desktop content. These insights include the collection of JavaScript and CSS, leveraging browser caching, compressing site images and much more. To go beyond SEO needs and solve user experience issues, Google has added some new aspects to these sections in May 2014.

 

Google Mobile Friendly Test

This handy tool asks for some of the insights of site, pairing usability, mobile SEO and then Google takes initiative and to start correcting errors. Regardless of who has developed the website, you can still find the Mobile-Friendly test in the Google Mobile Guide, where it also provides a Mobile SEO guide.

 

Google Webmaster Tools Mobile Usability

While exploring various tools offered by Google to understand what exactly mobile SEO is and its usability, we must realize that these tools may cause some evident issues, however, are these issues causing a problem across the site?

 

Does it really making a difference?

Making a site mobile-friendly helps to improve the user experience, ability to rank and display mobile-friendly tags. Google wants users to format the website content in Schema format so that Google can understand the pages in a better way, in return grant us rich snippets in search results.

Google Released New AdWords Shopping Campaigns Report For Google Analytics

Google Analytics

Just two days back, Google introduced a new Shopping Campaigns report, which will be available in Google Analytic’s AdWords section from now on. In the upcoming weeks, the report will roll out globally. Along with this, in addition some new Enhanced E-commerce features are also getting added in Analytics.

This newly released Shopping Campaigns report provides, detailed insights of product target performance in Adwords received through their Shopping Campaigns. With the help of this report, marketers can study the performance; go through the product category, brand or product type and strategy accordingly.

The report contains post-click data on conversion, behavioral metrics like bounce rate on the site, time, which advertisers can utilize to inform in relation to bid optimization efforts. The Enhanced Ecommerce will also appear on the cusp of the holiday season.