Google Analytics is certainly one of the most strong web analytics tools available nowadays. It contains tons of features, which can support you to count your sales and conversions. Not just that, it helps you to understand how visitors are using the website, for how long they are staying on your website, and what content is pulling them back on the website.
There are a lot of people working in the online marketing world are not aware about many essential features of Google Analytics. Today, we are going to share some of those missed features of Google Analytics, which people can use to understand great insights.
Getting More Than One View –
Creating more than one view gives you an opportunity to experiment with Google Analytics data without the risk of losing data.
To avoid such situations of data loss or discrepancy, you must create more than one Google Analytics View:
– Test View
– Unfiltered View
In the Unfiltered view, you don’t need to apply any configuration or filters as it affects the raw Google Analytics data. Whereas, in the Test view, you are allowed to apply filters and make configuration changes to examine the data you want to.
Demographic & Interest Report –
The interest report and demographic has been around for quite a good time, however it seems that not many people know about it. The Demographic and Interest report gives you the essential information of your user’s gender, age, and interest. The report is truly helpful in understanding your website’s audience. Moreover, insights of this report will allow you to target your marketing campaigns for higher conversion. Thought this report, you can generate good amount of insights, for example:
Which Gender is showing much interest in your website?
Which age group is getting engaged and converting?
Using The Benchmark Report –
Benchmarking is a highly valuable report as it conveys you about how your metrics are loaded up against others in the industry. It allows you to compare and understand how each one of your channel is performing in comparison with the industry standard.
These are some of the insights, which you can get through the report:
How is your website functioning as compared to other industry competitors?
In what all areas you are close to touching industry benchmarks?
In what all areas could you stand to experience a major overhaul?
Tracking Percentage Of Mobile Users –
This report actually tells you the percentage of mobile users. Since, a lot of users are not connecting through smartphone, it has become essential to keep an eye on this report and improve the mobile optimization plan. We suggest you to check out this data every 15 days.
Monitoring Website Search Report –
Website search is one of the great reports provided by Google Analytics. It works towards giving information about the searches users do in the search box on your website.