Tag Archives: Google Algorithm Update

The New Quality Algorithms – Panda And Penguin

Google-Panda-Penguin

You might find it hard to believe but Penguin & Panda are not penalties, rather they are algorithms. Google is very adamant that we should not call these algorithmic changes as penalties. Penguin or Panda are something that is either on or off. It is something where we find the signals that we have and we endeavor to find the correct way to adjust for that.

What Is A Google Penalty?

It’s true that Google penalties do exist. Google can actually penalize a website for things like outbound unnatural links, inbound unnatural links, pure spam, thin content and more. The most common reason for a website to be manually penalized is because somebody has reported the website to Google. Majority of people also believe that Google manually analyzes the top websites in various competitive search results also; however we are not sure about it.

In case your website has a manual penalty, you will get to see this in your Google Search Console, earlier called as ‘Webmaster Tools’. To check if your website has a manual penalty, go to Search Traffic – Manual Actions. You might see a penalty like this –

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And, if you haven’t received penalty, you will see this –

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Note – You will not always get to see the proof of penalty in the ‘messages’ section of Google Search Console. It will happen, only you were added to Google Search Console for this website before the website was penalized, then you must see a message, which appears like this –

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What is an Algorithmic Filter?

Google’s algorithm is truly a complex topic to discuss. There are various parts of the algorithms, which are continually evaluating websites and changing their ranking depending on what they are seeing. For example, Google’s keyword stuffing algorithm re-evaluates your website every time, whenever Google crawls it. There are several more parts of the algorithm, which are called as filters. Filters are alterations, which happen only when Google decides to apply them. Panda and Penguin are filters. If you website is evaluated as a low quality website then Google will change the algorithms to take down your website ranking. If your website is loaded with a lot of issues then it can be affected rigorously. If it has very few issues then you may experience a least deduction.

Shall we call Penguin & Panda Penalties?

Go to Google search for ‘Penguin Penalty’ or ‘Panda Penalty’ and you will get to see some brilliant, renowned SEO professionals using this terminology. However, if you are someone who really knows Google’s algorithms, it is probably best to refer Penguin and Panda as algorithmic filters and not penalties.

Google “Phantom” Update Unveiled, Focusing Informational, ‘How-To’ Content

Google Phantom

As per the report released by NBC, Google search has received “Phantom” algorithm, which is largely impacting to the publishers of “how-to” style content. One of the leading informative portals having a collection of more than 870,000 miniblogs comprising informational content on diverse topics “HubPages” has experienced a traffic drop of 22% in a time span of two weeks.

Websites like WikiHow, eHow, and Answers.com are some more sites, who have experienced noticeable drops in over the past 2 weeks.  The New Jersey based G-squared Interactive, Glenn Gabe is the one behind the idea of “Phantom” update due to that the update rolled out without any prior information and therefore, Google is yet to accept its existence.

After studying the data, Gabe had decided that this update won’t be relevant to the Penguin or Panda. However, similar kinds of “thin” content targeted by Panda will also being focused by this update. Gabe states that clickbait articles, portal with an ample supplementary information, pages with lots of videos and pages hard to surf have all lost visibility in the past few weeks.

This update seems to be “cruel” in its approach – no problem in punishing all the domains for some cases of thin content.

As of now, Google has not made an official comment on this update, even though Gary Illyes, a member of Google’s Webmaster Trends team at SMX Sydney mentioned there will be a change in the core algorithm update.

Try Out The Power Of Custom Audience & Social Advertising & Get Recovered From Penguin Panda Update

Google Penguine & Panda Update

Are you one of those SMEs, who have survived through the algorithm update? If yes, then if you are trying hard to get back the lost traffic, sales and leads then you should start publishing top-notch content with the help of social media and do strong email marketing to get in front of your customer base. Start pretending as if you are not impacted by algorithm update and initiate a great SEO strategy, which will help you to recover quickly. Panda filter cannot take away the content from you; it can only stop Google users from getting the content in the short term. Hence, generate content targeting a particular audience and spread it across the social networks and email.

Constant social sharing, mentions, links and Google search for your content can definitely support you SEO-wise. Once you will come out of Penguin, Panda and other algorithm hits, your fresh content will start ranking well.

Custom Website Audience –

Custom website audiences allow you to target the users who are connected with your business some or other way. For example, you can run social advertising campaigns, which target users who have already visited your website, particular pieces of content or have done some action on your website. Since, it shows that they have shown some interest in your content or company that means you are reaching out to the exact target audience.

Custom Audience For Panda

Let’s assume because of Panda hit you have lost 40% of Google organic traffic and you are facing a hard time in getting your newly published content noticed. Then, go for custom website audiences, yon can install tracking pixels for each and every social network connected to your site. Next, you can create a list of particular audiences based on the kind of content they consume. You can also target the visits received on service pages, or target visitors who have completed some kind of conversion action. In all, you will be building custom audiences based over how your users interact with your website and business.

Social Media To Help SEO –

When you have been hit by an algorithm update, you should either start getting out of it or wait for traffic to come back. By using social advertising smartly you can surely drive back the users towards your content who have already shown their interest in your content and company. Gradually, it can lead to more traffic, social sharing, brand searches, links and more. Social media and SEO can work together and show a great impact on website ranking.

Success Of Local Search Post Penguin & Penguin 3.0 Update

Google Penguin & Pigeon UpdateOn October 20th, early Monday, the first Google Penguin update 3.0 completed its roll out. Since then the marketers are rushing to find out its effects. It’s been almost a year Google released its last Penguin update.

Apart from the arrival of this new Penguin update, one more update has arrived to stun the brands and marketers. In this year July, Google released a new fussy local search algorithm called ‘Pigeon’, created to show more relevant and useful local search results. This new algorithm bird has brought 100s of conventional algorithm aspects into play for local search. It has also improved location and distance ranking parameters.

At the end of the September, Google rolled out the Panda 4.1 update, which had affected three to five percent of queries just to keep the improvements going on. In the frequently moving local search landscape the targets are keep on changing. In such an uncertain condition what marketers should do?

Penguin & Pigeon Proofing Local Search

Waiting for an algorithmic penalty for almost a year is surely terrible. Hence, Google has claimed that they will try to update the Penguin much frequently, but not guaranteed. As per the recent survey done with top retailers immediately after the Pigeon update, it has been found that pages optimized with local landing got 10 – 20% increase in traffic and 20% increase in local positions on SERP. Usually, we don’t get to hear this kind of positive changes right after an update, but this time the scenario was different.

How to measure and track the effects of Algorithmic updates –

Apart from sketchy evidences, how can you measure whether the site has been affected or not (negatively or positively) by Google update? Precise measuring, tracking and reporting are the key elements, which indicate the actual picture of performance.

Measuring, Tracking & Reporting includes –

–         Local search ranking

–         Ranking on big search engines

–         Citation consistency around the ecosystem

–         Average number of review ratings

–         Analytics of link activity

–         Traffic from directories, engines and niche websites

Why Does Google Want To Roll Out The Hummingbird Update?

Google Hummingbird Update

“Google Hummingbird Update is coming!” shocked? “What the hell is this?” is it the first word that comes out of your mouth? It must be, for sure! Because over the years Google updates have made such drastic changes in the Google algorithm that the people have started getting nightmare of the Google updates. Whenever, the news or rumours about Google update spread out, the series of questions starts popping up in our mind, isn’t it? The questions like, is it the thing that will determine our website ranking? Is it going to be a big algorithm change in past 12 years? How much is it going to harm my website or SEO ranking? What about all my SEO efforts? Phew…these and many more questions like it. There is no need to get panic or worried if you are following the right SEO path and practicing the correct SEO tactics.

Since 2000, every year Google comes up with some or other Google update that entirely blends the ranking structure of search engine. If you have studied about all the previous updates of Google then you will be able to catch the only intention of Google that is nothing but ‘improving the user experience.’ Many a times when we type our query or problem in Google search box and press enter, in return we receive an irrelevant content, which has no connection between what has been asked to Google. Whenever something like this happens, we doubt about the Google’s quality content providing ability. So, here Google doesn’t want to disappoint its user in any way, availability of genuine content is the identity of Google and if it cannot provide the same then why would people use it.

Hence, in spite of getting tensed and getting scared of Google’s Penguin & Panda updates look at it as an opportunity of improvement. If you are doing SEO in a right way then continue with it, Google update surely won’t harm you. With all new Google algorithm changes, Google has been rolling out the opportunities to separate yourself from the rest of all those people who are completely dependent on the spamming tactics for good ranking. Thus, just work on creating genuine and unique content that would not only attract reader but Google too and make your efforts praiseworthy.