Tag Archives: Google AdWords

Google Introduces New Mobile Ad Units, Unveils The Power Of Mobile Search Over Desktop

Google New Mobile Ad Unit

Yesterday, Google Camp released two bits of news and both are associated to mobile search. While announcing new mobile advertising features for AdWords, Google glossed over an equally important revelation –

“In fact, more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.”

It has been predicted that mobile search would overlap desktop in the near future, and now it has been confirmed. Moreover, Google has introduced new ad units, which will allow marketers the capability to aim at ads and convert the customers.

Google’s latest cross device conversion tracking will allow marketers to trace customers as they continually move from desktop and mobile devices. This new feature will also be capable to attribute money for ad spend and exactly through which device the customer had made a purchase.

The new ad units are totally redesigned to resemble to other interactive forms of advertising custom-made for mobile devices.

The ads are very useful with new ad units made for particular markets. For example, there are new restaurant ads, which will allow customers search restaurant and book it directly from the ad unit.

Another notable feature with these new ad units is the skill to measure when an ad click converted into an in-store visit. Presently, this feature is available in Australia, US and Canada.

To decide on when a customer has entered a store, Google utilizes a combination of geo location data, user-provided data and ad impression data. All these details have been mentioned in the company’s newest announcement.

Google To Introduce New Product For Connecting Searchers With Local Services

Google New Product For Local Services

As per the reports released by Buzzfeed, Google the search giant is planning to introduce a new product for connecting people directly to regional service providers. The new product will be developed right into a Google search with little bit AdWords integration as well. It is supposed to be developed to interpret a searcher’s objective and match them up with a home service provider, which can help them.

Hence, for example, if you are looking for the closest electrician then Google will spot it and connect you to the right local business. As of now that’s all we know.  The details are limited. Google has refused to comment on it. At ‘an advertising conference’ the details about the product will be revealed.

This news has leaked at a peculiar time, as just recently Google invested in a startup, which already does exactly the same thing what Google’s future product is going to do. Google recently headed a $100 million investment into the local services company named ‘Thumbtack’, which is planning to expand into the local services segment.

Now, after less than a year, Google realizes its investment in a company serving a competitive product. Moreover, just few days back Amazon introduced a similar kind of local service product that is surely going to show a threat to what Google ultimately releases.

Need not to say, however, race in the local services space is going to heat up this year among the two biggest companies in the world to move ahead with same offerings.

How To Use Google Seller To Stand Out In Competition?

Google Seller Ratings

It’s been several years Google Seller Ratings have been existed; hence they are really not new to Google AdWords. The newest feature is the usage of Google Seller Ratings skyrocketing, since their early availability. Why the surge? There was a time when Google Seller Ratings use to work as an extension majorly used among e-commerce/retail advertisers. Recently, however, advertisers from other industries are taking benefit of Google Seller Ratings and reaping the advantage of augmented click-thru rates.

What is Google Seller Ratings?

Google Seller Ratings are an ‘automated extension’ in Google AdWords, which appears automatically if you meet up with the following requirements –

–          Minimum 30 unique reviews – each from the last 12 months

–          A compound rating of minimum 3.5 stars

An advertiser’s thirty plus reviews can arrive from two Google based sources –

–          Google Consumer Surveys

–          Google Trusted Stores

Which industries are getting benefits of Google Seller Ratings?

–          Retail or E Commerce

–          Education

–          Healthcare

–          Travel

–          Education

–          Financial Services

–          Travel

What kind of results are businesses getting with Google Seller Ratings?

Google Ads declared an “automated extensions” report on October 30th, 2014 that would add Google Seller Ratings data.

Likewise, other ad extensions reports, you can see the performance when your Google Seller Ratings appear. Then, you can deduct the totals during the similar period to apprehend the performance without ad extensions.

The advertisers experienced a 106% rise in click-thru rate, when its seller ratings appeared. This advertiser experienced a 5.9% growth in click-thru rate when its seller ratings occurred, not just as large as improvement as the top publicist.

Some advertisers are gaining huge growth in click-thru rate when their review extensions are displaying. At least, it’s worth a test to push your AdWords campaigns to the next level.

Google Seller Ratings can surely help your ads to stand out against your competitors and can also boost click through rate, which can lead to a high quality score and a low cost per click.

Google AdWords To Frequently Update Specific Data Sets

Google AdWords Update Data

Jon Diorio, the AdWords Product Manager declared on Google+ that some specific sets of data are receiving more frequent updates. Especially, geographic performance, search terms, and automatic placement stats, which are going to be updated after every 6 hours. Whereas, the majority sets of data like conversions, clicks, and impressions are updated within 3 hours time, other data were updated only once in a day.

Geographic performance, automatic placement stats and search terms used to be the part of data sets, where marketers would have to wait to check the results. Now, you can have the access of this data in as short as 6 hours of introducing a campaign with updates to be done in 6 hours thereafter.

This update is certainly an improvement, however, there are still some sets of data, which will be updated once in a day. It includes auction, impression share, and top movers.

As long as conversion data of Google Analytics, there is no change. Goals from Analytics are introduced daily and probably take 24-72 hours to be reflected in conversion stats.

 

Creating Your First Paid Search Campaign? Have A Look Below

Creating first paid ad campaign

Are you feeling excited to create your first AdWords campaign? However, you must be, careful as it can be tricky, if you won’t follow the best practices. Check what you can do to avoid the tricks and skip beginner’s mistakes.

Keep your keywords targeted –

Aiming at a broad range of keywords to pull more traffic is not going to work for a long time. This might not result in conversions and leads to wastage of your budget and time. Your strategy must focus on advertising to targeted keywords that are capable to send largely qualified traffic to your website.

Look for keyword Match types –

Keywords match types states, Google what search terms you would want your keywords to rank for. You must have your keywords as an accurate match if you wish to target the exact keywords the same way you typed it. If you desire to target a particular phrase or a variation of a phrase, you have to use phrase match. In the end, if you wish to get something a bit bigger then you must go for keywords or broad match modifier.

Look for negative keywords –

Seek for negative keywords, as you are looking for the ones you wish to target. This will save your money and time. Negative keywords are an advantage for your campaign; it saves your money by showing it for irrelevant terms.

Test Ads –

Always run more than a single ad per ad group to examine what works well and build good performance for your business. For great results, you must create tests, which concentrate on one element of the each ad.

Don’t mix display and search campaigns –

Search and display campaigns are optimized in various ways. Building a campaign both for the display and search network won’t let you increase the competency of your marketing budget. The best trick is to build one campaign for search network and one for the display.

Set up conversion tracking –

Running a campaign without keeping a track on conversions will limit your chances to be successful because you can’t measure the results what ads or campaigns are producing. Setting a conversion tracking is simple and it just needs a few minutes.

Break keywords into targeted ad groups –

Do not keep all of your groups in one ad group. Break them into as many groups as possible to customize your ads in the keywords of every ad group. This will support to enhance the CTR and quality score, which are two fundamental metrics to lessen the CPC that you have pay for a given ad site in an action.

Monetize performance by time & day –

Different days and time are likely to show different performance. Monitor trends to find out when you should pause the ads or reduce bids. You have to perform days and hours analysis at the campaign level to modify your strategies in the most focused way possible.

Set up Sitelink and other extensions –

Sitelink extensions are extra links of texts, which appear in your ad and divert people to other pages of your website than the landing page. Sitelinks support you to get more real estate on the search page and help to boost CTR.

Google Unveils First Ever AdWords App For Android

Google AdWords Android App

Google has declared its first ever app, exclusively to manage Google AdWords campaigns. Presently, this app is available all around the world through the Android operating system. They are still in talks to avail the app with an iOS.

Nowadays, not just large, but small and medium scale businesses are also dominantly using smartphones to manage everything from product orders to customer support to marketing. Now, apart from, calling, chatting, you can use your smartphone to monetize your AdWords campaigns and keep them running smoothly – no matter where your business takes you.

This newly launched app is developed to be used as a comrade to the desktop version – means you can only edit or maintain the existing campaigns and check the stats. It doesn’t support to set up all new campaign from scratch.

With the help of this app, Google AdWords users can keep a track of their campaigns from wherever they are and work on things which needs attention, like refueling the budget that is running out.

Below is the list of features this app offers you –

– update budgets and bids

– view campaign statistics

– Call a Google expert

– Implement the suggestions to improve your campaigns

– Receive real-time notifications and alerts

The app dashboard contains a complete overview of your conversions, costs and clicks. You can also segregate the data by ad group, device and day of the week.

Google states that this app is created to inform users that when an opportunity comes they can act on. E.g. If you can enhance the impressions by adjusting your bids, the app will let you know this so that accordingly you can make the changes from right there. To know more about this app and explore it, download it from Google Play Store.

Insights Of Research On Click-To-Call

Click To Call

We all are very well aware about the increasing mobile traffic; Google itself is receiving 50% of its traffic through mobile. There has also been a tremendous jump in consumer’s usage of the click-to-call feature of search advertising. Click-to-call is extremely useful, you can immediately check product pricing and availability or book an appointment for service. In 2013, as per Google’s report, 70% of mobile searchers are making a direct call to business through search results.

Marketers have responded to the enhancement in the usage of click-to-call with augmented spending. The Marchex institute predicts that last year, marketers invested more than $4 billion on mobile search ads to get phone call inquiries. However, they might be making wrong spendings. There is a huge gap in Bing’s & Google’s analytics, which keeps marketers away from understanding which of their ad campaigns are pulling sales leads. This can be a $4 billion blind spot.

To give noticeable space to marketers in this big marketing spend, Marchex has launched Call Analytics for Search, an analytic platform that offers complete keyword attribution to all the calls through paid search.

Experiences of New Ad

While the majority of analytic platforms was made to keep a track of an ad through an online purchase, the rise in mobile has developed new forms of ad experiences, adding the famous click-to-call ad extension that cannot be tracked in a similar way. There are two problems with already existing click-to-call analytics, as per the John Busby, the senior vice-president of consume insights and marketing, Marchex, considering which calls have commercial intention and recognizing the real keywords, which lead to conversions.

Busby says, different search phrases or keywords will serve different forms of phone calls. While the shortage of keyword attribution in click-to-call is one of the major blind spots, which exist in today’s mobile advertising. Depending only on the data offered by Bing or Google, marketers must consider that every call with longer than two minutes duration is nearly same. There is no other way to tell whether a specific two-minute call was with an expectancy finding more information before booking an appointment, a person with questions regarding a bill; or a current customer who was put on hold.

‘By using call extension ads, you can no more associate a particular sale to a particular keyword.’ You just know how many phone calls you had received at the campaign level, says Busby.

Deeper Campaign

As per Busby, what is most bizarre about Marchex’s research is, how much advertisers can enhance their click-to-call campaign’s ROI, when this research becomes visible.

He adds that this information is particularly important for highly competitive search terms like, ‘online MBA, cable television or insurance’ where clicks can cost around $50 and there are a lot of advertisers vying for top most position.

How To Do PPC Call Tracking?

PPC Call Tracking

It’s difficult to imagine a business that do not want to receive phone calls from customers. Big e-commerce brands like Amazon do not like getting calls, however, they are the exception rather than the rule. As a business, even though you don’t sell products over the phone, still you would be happy to receive calls from people who are interested in your product and business. These calls are not ordinary calls, but a direct approach of potential customers who want to buy products from you.

The success of PPC campaign usually measured on the basis of online conversions like lead form fills, sales, email sign ups, and also video views. However, for some of the businesses, their majority of conversion actions take place on the phone only. In the world of B2B, specifically, phone calls are the bread and butter of online advertisers. As nobody would prefer to buy a seven figure business system on the web. Customers usually won’t buy it on the phone, however, they would definitely make calls to ask their queries related to the product and start the purchasing process. People who first call are usually further down the sales funnel, those who fill up the online form are likely in the early stages of finding a suitable purchase and not ready to talk to a sales executive.

Earlier, it was impossible to do call tracking in PPC. Businesses could track it either by creating a special landing pages or entirely new website, with varied phone numbers, or rely on call center executives for the details of callers. Both the tracking techniques are error-prone and unreliable.

In the past few years, the call tracking has developed to a precise science and now, businesses can track the phone calls down to the keyword level. Want to know, how? Check out following call tracking options exclusively for PPC advertisers.

Call Extensions –

Google as well as Bing, both the search engines offer call extension option to advertisers. They are easy and free to set up. Just visit, call extensions in Google AdWord control panel, go to Ad Extensions and choose Call Extensions. Click on the +Extension button and follow the prompts. Google permits you to use your own number or use Google forwarding number.

Experts recommend to use Google forwarding numbers, as you will receive reporting data within AdWords informing you which ad groups and campaigns collected calls. With regards to Bing, the call extension set up process is similar to Google. Go to AdExtensions tab, select “Call Extensions”, and decide on which form of extension you want, Bing provides an option the to display a local number or toll-free number., which Google provides too. For local business, utilizing a local number might develop your response rate.

The limitation of call extensions is, they only track calls coming through ad text. Once a user reaches to your website, you can’t track them through call extensions.

Third Party Call Tracking Providers –

This is a gold standard call tracking technique, which you can use with the help of a call tracking provider only. Call tracking providers serve you all the website features such as call conversions with the additional bonus of tracking not just all of your calls coming through PPC, but calls generated from various other marketing mediums as well.

Majority of call tracking providers give dynamic phone numbers. Advertisers are allotted with a lot of numbers, which correspond to a marketing campaign. By using a snippet of JavaScript code & URL parameters, the call tracking solution seeks for a phone number on the landing page, and exchange it with a dynamically created number from the number bank. Then the service can either report on the ad group, source and keyword driving calls. They will also track the originating phone number, call duration, time of call – essential data for advertisers.

Website Call Conversions –

Just recently, Google introduced Website Call conversions that allows the dynamic insertion of a phone number on the website that too for free. Earlier, dynamic phone number insertion was available just through call tracking providers, so Google providing this feature for free is a huge deal for advertisers. Website call conversions work bit advance than call extensions by tracking calls through the landing pages, down to the keyword level.

The limitation with website, call conversions is, it can only track PPC traffic through Google AdWords. If you want to get details on calls through other sources, you will have to use a call tracking provider.

Bing Ads Releasing Updates To Quality Score Reporting

Bing Ads Update Quality Score

In upcoming days, Bing Ads will be releasing a few changes to its quality score reporting. This new update will only affect to how quality score gets reported, keywords and ad performance fundamentals won’t be affected.

Following are some of the new changes you will notice in your accounts –

Previous quality scores –

If an ad starts and it doesn’t have sufficient data on it yet, Bing Ads will display a quality score “based on marketplace data” in spite of just showing it just blank “-“ in the column of quality score. This new update will first roll out in the U.S and then worldwide.

Updated terminology –

Quality score aspects will reflect those found in Google AdWords to make them easier to evaluate and decrease friction for users of both the platforms. The below listed sub-components will be stated as Average, above average or below average.

–         Now on, Keyword relevance is renamed as ‘Expected click-through rate

–         Landing page user experience is ‘Landing page experience’

–         Landing page relevance is ‘Ad relevance ‘

Reporting based over exact matching –

Quality score will be reported based on “search queries & many other inputs that exactly match your keywords” to be much insightful of the key factors, which settle on ad visibility in the auction. Actually, the quality scores you see should clearly indicate how effectual your keywords and ads are.

Usually, Bing Ads suggests examining keywords with quality scores lower than 6 and making required adjustments to enhance the performance.  It’s essential to make a note that old quality scores won’t be overwritten through this update.

The modifications are not going to have any impact on the way your ads work. They are developed to make the quality score easy to use as a guide to where to concentrate in making developments.

4 Reasons To Run A Paid Search Campaign Of Already Successful SEO Strategy

 

Google paid search campaignPaid search and SEO is often considered as mutually restricted. Sometimes, it is just because of the fact that search visibility is already accomplished by SEO, and paid search is observed as unnecessary. Below are the four reasons, which would encourage you to run a paid search campaign, even if you already have a fruitful SEO strategy.

  1. Organic Rankings Are Unstable, Ad Rank are Not

Organic rankings are unstable, one day you will rank in the top five for a high-priority keywords and another day you will be nowhere to be found. With Google’s continues algorithm and user interface updates, organic rankings seem unpredictable and more volatile than ever.

However, this doesn’t happen with AdWords. Once you have the perfect mix of quality score and budget, your ad rank is quite consistent. Paid search campaigns need a good amount of efforts to accomplish the right Ad Rank at the right location, however, you are carrying a far more control on the ranking of your ads than you do on your organic search rankings.

  1. Earn Twice Than Visibility –

The Google search results page comprises huge information; all of them compete for searcher’s attention. Therefore, while being ranked on the first page is good, being ranked twice is much better, specifically if both your ad and organic search ranking are ranked on the top three paid positions and organic positions respectively.

  1. Raise the possibility of conversion –

While escalating traffic to your site, you also enhance the possibilities of conversions.  Combination of paid search and SEO results in rise of conversions as higher as 200%. It is not necessary that every time your conversions will increase by 200%, however, it is logical that they will augment as an impact of higher search visibility and more traffic to your website.

  1. Boost Click-Throughs –

A generic byproduct of rising search visibility is increasing click on your website. Even if clicks are not a parameter of success, they are a per-requisite for conversions.

As per the study conducted by Google, 50% of clicks generated through paid ads, are not exchanged by organic clicks, when the ads are missing and the website has a first place organic search ranking. The study also describes that, as the organic search ranking drops the percentage of clicks not exchanged by the paid ad rise.