Have you ever set a maximum cost per click for keywords just to check back and speculate how much you should bid?
If yes then now you need not to do so with the following three advanced AdWords features, which you can use to find the lowest cost per click with the highest conversions. Exploring each feature will help you to reduce the costs and raise the conversions for AdWords campaigns.
Conversion Estimates & CPA Forecasting –
The majority of people know the Google Keyword Planner tool very well, however, did you know now you can use it to predict the total conversions and cost per acquisition for your campaigns?
Now you can’t just see the cost per click and impression or search volume for every keyword but you can also see Google’s estimation for your cost per acquisition and in all conversions based over earlier account performance. It is a powerful way to shorten the time to find keywords, which have prominent search volume and that can be obtained at a lower CPA.
To try it, log in to AdWords, first click on the Tools and then on Keywords Planner. Once you reach there, click on ‘Get traffic forecasts for a keywords list’.
Know Your Enemy –
In PPC, if you focus only on your own campaign, you can do decently well, however, if you know your campaign as well as your competitor’s campaigns well then you will be much more successful. There is just one way through which you can find out who all are working against you, use Google auction insights, it reveals competitors for your keywords. It also showcases what percentage of time your ads will be shown for the keywords you were bidding on and whose ads appear above yours.
Bid Simulator –
Bid simulator is most powerful bidding strategy tip that works amazingly. You can find it by clicking on Columns, while searching for keywords within the ad group click on the Columns and then on Customize Columns. Near the middle list you will see ‘Bid simulator’ option, where you can put in new columns for the forecasted number of clicks if you decrease bids by 50%, the estimated number of clicks, if you raise bids by 50% etc.
You can give a tough competition with a better keyword bidding strategy just by using these AdWords features and effective intelligence tools. By leveraging this info you pay just sufficient per click to manage the highest ROI and positions but don’t over pay.