It has become an old story that mobile search has officially overlapped on desktop search, in order to the same Google is introducing a slew innovative products for its AdWords customers.
Google vice president of product management shared some words on the same in an annual AdWords Performance Summit in a live stream at Half Moon Bay, California. He said “wise marketers understood that I want to go, I want to know, I want to buy; these are more important necessities of customers than the need for a specific brand.
He added, “Across billions of daily searches, billions of hours of video watched every month, billions of interactions across various websites and apps, these are the moments that truly matter”. What matters in those moment is not who we are, but what we intend to do at that instant.”
To help out those marketers and influence those specific moments, Google had launched some new AdWords products, which will be rolled out in the upcoming months –
Soon, Google will have more lively image automotive and hotel ads, along the lines of its Shopping Ads. Through this, users can go through the carousel for pictures of the car’s interior and exterior. To get more information they just have to tap on the images, like miles-per-gallon and horsepower. An added feature allows you to find the close by showroom.
Likewise, the hotel bookings will be easier. Searches will bring out information like availability, rates, user reviews, Google Street View and Locations. Hotel ads will also have call-to-action ‘’book’’ button.
With a comparison tool, Google allows users to compare rates of various products and services. In financial vertical, Google’s group product manager, Stephanie Cuthbertson said, as you’ll explore, you will get through a guided experience, which will help you to discover various options and the effects of your choices. When it comes to time to buy, you will be capable to compare across a lot of financiers, getting those existing rates.
To develop attribution, new products will allow marketers to choose attribution models for every conversion type, boosting them to move beyond the last-click model; better observe the effect of their Google ads incremental impact and include cross device conversions in the Conversions column. In future, cross device conversions will be incorporated into automated bidding.