Tag Archives: Facebook

How To Build Big Facebook Communities Without Advertising?

facebook-community-build

Speculating how to enhance your Facebook following without running paid advertising? Eager to find the secrets of getting more fans and pulling them towards your blog? Check below to understand how one marketer has created some massive Facebook communities.

How to build a large following –

Cross-promotion through pages is an amazing way to grow brand or page following. It gives a jump start to the fan base. After that, just serve good content to that community, who share and comment on it. Make sure you reply to their comment. You can do cross-promotion by sharing posts on the other pages and ask fans if they are interested in other communities. Make sure your content should relate to the community you are posting on it or you might mess up everything.

Connect Communities To The Blog –

Don’t waste your effort and time on designing and marketing, just focus on the niche blogs and think about how you can utilize them for promotion. Start creating original content, put it as a blog post, you will surely receive good amount of interaction from the audience. Connecting the community to the blog can be a good strategy for driving traffic.

Keep on searching and find out how you can use social networks to build strong community. Take a good amount of time to create great content, including videos. Create blogs, photos, etc. as these things will help you to form communities, pull traffic and ultimately monetize.

Facebook To Show Video Ads, A Direct Competition To YouTube’s Ad

Facebook Video Ads

Facebook is releasing video ads among a small experimental group of publishers in a move developed to attract more revenue and content. As an enticement to get video creators to post more video directly to Facebook, the company will be applying revenue sharing in a way that puts the social network in direct rivalry with YouTube.

Facebook video publishers will get 55% of the total revenue from ads, which get displayed against their video. This deal is similar to what YouTube serves to its publishers. This test has already been released on Facebook’s iOS app amongst a limited number of brands such as Die or Funny, NBA, and Fox Sports. They are planning to expand the trial period for next few months to add Android and desktop.

Earlier, the only reason video creators had to post content to Facebook was the chance to get their videos perceived by Facebook’s enormous audience. Provided the fact, in the past few years the video views on Facebook have improved exceptionally. The company must have experienced pressure to give video creators added incentive to keep posting in relation to keep the force going.

Not to say, until now Facebook had not been keeping a track of its videos. With the launch of video ads Facebook will no longer be missing on potential revenue, which can be produced from its over four billion video views each day.  Video ads on Facebook will be a bit different from YouTube, in the sense that they will be implanted in between video clips whereas YouTube shows ads before the start of every video.

The new ‘suggest videos’ screen will be displayed at the end of a video. Through this suggest video screen, users will be recommended with other videos, which they may like and will be determined by Facebook’s algorithm. After watching through the video clips an ad will present, similar to an ad that comes while watching a TV show.

Facebook Adds Up ‘Videos’ Tab To Page

Facebook adds video tab

Yesterday, Facebook launched a new addition that helps page owners to measure the performance of their videos across the custom date ranges. Earlier, page admins were just able to track the video metrics on a video-by-video basis.  Now, there is a new ‘Videos’ tab available in Page Insights, which will allow admins to see the overall performance of all the videos published on any date range of their choice.

With this new videos tab, admins can measure views vs. 30-seconds views, also toggle between Paid vs. Organic, Unique vs. Repeat, and Clicked-to-Play vs. Auto-Played.

By stalking these metrics for over a particular time period, admins can precisely determine how their audiences check their page’s video daily. Another significant metric highlighted in this video tab is, top videos published with a particular date range that is measured based on videos, average completion and reach.

With access of this information, page owners can see what type of videos are attracting people’s attention, what form of videos are capturing people’s attention, and what sort of videos their audience don’t like to click.

Moreover, page owners can also see metrics for videos shared by other pages. This can be a good way to observe audience’s viewing behavior using other page’s videos. This information can be utilized as a guide to know what kind of videos can be created in the future based on to what people are responding.  According to Facebook, all the above features will be available universally by next few weeks.

Social Media Image Sizes Guide

Social Media Image Size Guide

It has been observed that people have a major misconception about the usages of images on social media. You cannot post one image on all social channels. Image should be designed in different sizes for each social channel to maintain the clarity and proportion. Let’s check what should be the size of images for each individual social media site.

Facebook Image Size –

On Facebook, we have to use images for various purposes like profile image, cover pic, ad etc.; therefore the sizes differ for single Facebook profile or page.

Profile image – 160*160 px

Cover image – 851*315 px

Ad image – 470*174px (desktop news feed)

560*208px (mobile news feed)

254*94px (Right column)

 

Twitter Image Size –

Header image – 1500*500 px

Profile image – 400*400 px

Twitter post – 1024*512px

 

LinkedIn Image Size –

Background photo – 1000*425px (width)

4000*4000px (height)

Banner Image – 646*220px

Ad image – 50*50px

 

Google+ Image size –

Cover image – 480*270px

Profile image – 250*250px

 

Pinterest Image Size –

Profile image – 165*165px

Board cover image – 217*147px

Images represent your brand on social platforms; therefore, they should look proper and make a good impression on consumers.

Facebook Says ‘Hello’ With New Local Search Calling App

Facebook Hello App

Facebook is initiating a major step into the local search world, with the launch of its newly developed app ‘Hello’.  The app is going to work as a mobile search app, where people can search for Facebook users as well as Facebook businesses by using their specific name or category. Once a desired profile is found, users can make a call with a single tap on it, just like Google’s tap-to-call feature. Also, if you are calling to any business or company, you can get directions of their location.

Hence, if any of your friends recommends you a new restaurant located in nearby area, you can use this new ‘Hello’ app to find out information of restaurant such as reservation, location, and direction etc. all in one app.  Facebook released this news through a blog post.

Apart from calling, ‘Hello’ will also provide you relevant information on incoming calls, such as name, number, Facebook picture and common contacts. The ‘Hello’ app contains the privacy feature, which allows you to block the annoying numbers. Calls from blocked numbers go directly to voicemail, however, still get displayed in the call log.

‘Hello’ comprises most of features one needs and a few more aspects. It has number pad with a T9 dictionary that quickly shows contacts in a few taps. Since the app is Facebook integrated, it contains your phone’s contact list with a list of Facebook friends. Hence, when you will search for your friend’s contact number you will get the number from phone as well as Facebook. However, ‘Hello’ doesn’t have everything to be perfect, as it doesn’t support swipe gestures.

Android users can download the test version of ‘Hello’ from Play Store.

Facebook Upgrades Messenger Allows Support For Third Party App

Facebook Messenger Supports Third Party App

After making announcement in the F8 developer conference about Messenger, it is all set to receive third party app integration, the leading social network platform Facebook has taken out an update to its free iOS app supporting the feature.

Optimized for the iPad, iPhone and iPod touch, the recently updated Facebook Messenger allows users to actually ‘use other apps’ to express themselves in new fun ways. Giphy is one of the first iOS applications to receive Messenger integration that allows users to simply send GIFs to one another. Ultratext, Bitmoji, Pic Stitch and ClipDis are also integrated in the updated app.

It’s extremely simple to install third party apps in Facebook Messenger. As a user, you just need to touch a button through which you will be able to access the application’s functionality in their chat interface. You can go through the list of 3rd party apps, which are already supported by Facebook Messenger.

In the release notes of app, Facebook advertises Messenger’s new features, stating that iOS device owners can utilize the app to:

  • Receive and send videos, GIFs, photos and more
  • Quickly reply to the same app
  • Take a look of GIFs automatically
  • Easily get the apps your friends are using
  • Find new apps to install right from Messenger

Certainly, this is more than just a few GIFs. Facebook is enforcing a lot to monetize its Messenger service that has a user base of more than 600 million people. This newly launched platform allows business to incorporate with Messenger, turning the application in an efficient source of income for Facebook.

This upgraded Facebook Messenger is free to download on the App Store and it is optimized for iPad, iPhone and iPod touch.

Facebook Captures Top Shopping Search Engine ‘The Find’ To Improve Commerce Ads

Facebook-acquires-TheFind

Two days ago, the leading social media platform, Facebook has acquired a well-known search engine, ‘The Find’. It is an effort taken to improve the social network’s advertising edges. Yet, terms of the deal haven’t been revealed, however, the acquisition has been assured by The Find, who posted the statement on its homepage.

Both the enterprises had joined their forces earlier too. In 2012, ‘The Find’ developed an app with the purpose to inform the users that the products they have liked on Facebook are up for sale.

Can you guess the results, post union of Facebook & The Find are going to bring for us, as of now they are working under the same roof? For now, all we know is, it must be related to ads.

Meanwhile, The Find’s search engine is getting ready to shut down and cease the operations in the next few weeks.

Facebook Won’t Charge You For The Ads Unless A Real Person Sees Them

Facebook Ads

Yesterday, Facebook offered a glimpse into its philosophy for counting ad impressions, unveiling that the company doesn’t think that ads should be charged unless and until a real person sees it.

While, it’s a common concept for advertising industry groups to count ‘served’ impressions, Facebook instead counts on ‘viewed’ impressions.

Here is the difference between viewed and served impressions –

Viewed Impressions – It counts impressions only, if the ad gets displayed on a user’s screen.

Served Impressions – As far as an ad renders somewhere on the pages, it’s considered as an impression, even though the ad displays somewhere on the page that a user never sees.

Facebook describes why it measures viewed impressions vs. served ad impressions:

“At Facebook, we think that viewed impressions are a better way to observe ad delivery. The reason is extremely simple. If an ad is viewed by users, it has a good chance to get the value for an advertiser. Due that we use viewed impressions to count ad delivery across the mobile and desktop.”

Facebook goes on to explain it that an ad is considered as viewed the moment it’s displayed in a mobile screen or desktop. If an ad is technically displayed but not actually viewed, then it’s not counted. Those similar conditions will be soon applied to organic content published by businesses.

Anybody who visits Facebook regularly can admit the fact that various ads get displayed over each day, so there are still a lot of ads being charged for, which are getting overlooked.

The approach of not charging for the ads which are never seen at all seems to be a good initiative taken by Facebook. The company includes that ‘our research displays that value will be added as soon as ads will be viewed by users, even though only some portion of the ad was checked for a long period of time.’

Photos Drawing Low Organic Reach On Facebook, Study Says

Facebook Image Post

Facebook photos, once known to pull best reach and engagement for Facebook pages, are now attracting the lowest audience. As per the data released by social media research company, photos are no more kind of Facebook, since less than a year ago.

Can you guess, what is the cause of their decline, it’s the success of photos on Facebook. The Facebook algorithm has decided on showing fewer photos in the news feed, while page owners were trying to pull organic reach.

It seems that Facebook’s recent encouragement towards video is what may have boosting photos falling out from Facebook algorithm, however, that would not describe why link posts and also plain text posts are reaching out good amount of people than photo posts.

As per the data, photos have received lowest organic reach since October 2014 till February 2015. During this period, on an average only 3 out of every 100 page fans checked a photo post.

If you compare, now video is becoming a proverbial king of Facebook, with 8.7% organic reach. This is followed by plain text and link posts, with average 5.3% and 5.8% organic reach respectively.

According to data circulated by Facebook in January unveiled that in the US, everyday at least one video is watched by 50% of daily active Facebook users. Also, when it comes to internet video consumption, Facebook has captured market share of YouTube.

Now, what Facebook Marketers should do?

Facebook page owners, who must have been concerned about their page’s organic reach should certainly start including more number of videos in their social media strategy. Video posted directly on Facebook, is known to attract most organic reach, so always keep that in mind, even if you are thinking to share YouTube links.

Hold on, that doesn’t mean you should completely discard the photo posts altogether, just start using as a mix bag, including videos, plain text posts on some occasion.

Facebook To Guide You About Places With Location-Based Tips

Facebook Location Based Place Tips

Yesterday, Facebook launched a brand new feature exclusively for iPhone app, which would help people to learn much about the attractions and places they are planning to visit. Taking a page from Foursquare and Yelp, Facebook’s place tips will present you interesting facts about the location you are at. Unlike Foursquare and Yelp, you need not check-in at these places and just to show it to your Facebook friends.

When you are out or about to, place tips might pop up on the top of your news feed. Tapping on it will direct you to a series of cards with information about your location, along with photos of your friends who have been there earlier.

Along with place tips, it will also have things like posts published by the location’s Facebook page, upcoming event and most popular menu items. Your location will be tracked by using a mix of cellular networks, GPS, and Wi-Fi. Facebook is also examining special Bluetooth beacons in selected New York business. In the upcoming weeks, NY people will be able to try out place tips in the locations like Times Square, Brooklyn, Central Park, JFK Airport and the Statue of Liberty.