Facebook is making a bigger push to deliver personalized content to its users by expanding news alerts, weather and score updates. Until now it mainly focused on notifications consisting of birthday reminders and event updates. Now it will also include community news, storm updates, and TV programs and movies suggestions.
Facebook said that its users will now be able to add and customize the notifications like local events, popular news in your city.
Facebook will be slowly rolling out the updates to Android and iOS users, but the notifications will be opt-in based.
Industry body Nasscom has partnered with Facebook to launch a new initiative to support app and mobile developers in India. Under this initiative, Nasscom will invite developers and students through an invitation based process.
Considering India has large number of user base for Internet with majority of Mobile users, the initiative is named ‘Leaders Building for the Next Billion Program’.
Facebook will fund the creation of this track at ‘Nasscom 10,000 startups’ and accepts partners to tie up with Tech companies to expand the program.
Facebook also mentioned that the participants will also qualify to additional $80,000 worth of support through our FBStart programme and additional ad credits to help grow their business.
Facebook has recently made an announcement that many enhancements will be made to the videos being shared on Facebook, to provide a rich experience matching to that of a You-Tube Video.
Facebook will try to match many of the native video features to that of YouTube including suggested videos, multi-tasking. Most recent change introduced is the ‘Floating Video’ feature which gives the ability to collapse a video into a floating window.
Watching the videos now won’t take you away from your daily posts. The new changes make sure that you continue with the same experience while viewing the videos. With a new feature still in testing phase, shows a set of suggested videos when you are done watching the video. If you enjoy watching the videos, Facebook will now show complete news feed consisting of videos for a greater video experience like YouTube. This news feed can also be accessed by tapping “Videos” on the bottom navigation menu inside the Facebook App.
While Surfing through the video feed, if you come across any interesting video’s and decide to watch it later you can ‘Save it for later’ similar to saving articles and reading it later.
However these changes are still in testing phase and are not available to everyone. Facebook also says that its new feature will lead users watch more video’s that is a great news for publishers.
Facebook wants its users to shop for clothes and other products from their mobile phones without leaving its app.
In order to move further into e-commerce and compete with Amazon’s retail aids, Facebook has announced that it is testing numerous ad features that will allow users to shop directly through its app.
There are few users making purchases on mobile phones because it is slow and cumbersome, but Facebook paves a way to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2% of all retail sales, according to research firm eMarketer.
“We’re looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales,” said Emma Rodgers, Facebook’s head of product marketing for commerce.
The Facebook dislike button is finally officially on its way , the news came live from CEO
Mark Zuckerberg, during one of his live Town Hall Q&A’s today. However, he confirmed the company is currently working on and testing a dislike button. It will be released at some point, but no time frame was specified.
Zuckerberg explained that the decision to add a dislike button stems from the realization that people want to express other emotions.
Facebook has announced a set of updated that will enable business owners better engage with their audience on mobile devices.
Facebook COO Sheryl Sandberg stated that the social network is the ideal platform for small businesses to build a mobile-web presence. According to the company, over 655 million people access Facebook exclusively via a mobile device. Across all devices, over 1 billion people visit Pages every month.
The update has unveiled more opportunities for business owners. Page owners can now start using call-to-action buttons on their devices. CTA buttons have been redesigned for mobile, with more prominent placement within a business’s Facebook Page.
New customized options have been installed to give the pages a feel of the website, this move has supplemented Facebook’s claim that its pages are the ideal web platform for businesses.
Page owners can add new sections such as Shop and Services that provide new ways for businesses to promote themselves on Facebook.
The new Shop section will enable businesses to sell products directly from their Page via the Buy button that was released earlier in this year.
The new Shop and Services sections are exclusive to Pages, that fall under the “Local Business or Place” category. These sections may also be useful to businesses in other categories.
The company has also promised to redesign the Facebook Page layout that will happen in the near future. The new design will be drafted around tabbed navigation, so people can easily jump between various sections.
Facebook recently introduced a photo sharing app, that will help to address the problem of getting friends to send each other the photos they’ve been storing in their own phones, is expanding to a video form. The app will now automatically to create a video of your shared photos which you can customize, personalize and share back to Facebook.
With the update, Facebook Moments will automatically create a music video for any grouping of six or more photos. You can then tap this video in the app and customize it further by changing the comprised photos and selecting from about a lot of different background music options. When you’re done making your choices to this video, one more tap will share the video directly to Facebook and tag the friend or friends with whom you’re already sharing those photos.
Facebook Moments is actually quickly solving one of the age-old challenges smartphone users have faced – like, you want to get a copy of photos your friend took, but they forget to send them. You then have to nag them to text you, email you the photos.
Facebook Moments makes it much easier, as it instead allows you to privately sync photos from your phone to others, and it uses a combination of date and time stamps, location as well as facial recognition to group photos into collections you can share.
Facebook is testing the idea of turning its present Notes product into a long-form content platform. This test was first spotted by Dave Winer on Twitter, who linked to an example. Visiting the link in his tweet will show you a Facebook Note that more look like a page of content you’d see on a site like Medium.
A Facebook spokesperson has confirmed the test, stating: “We’re testing an update to Notes to make it easier for people to create and read longer-form stories on Facebook.”
This update is composed to make Notes more relevant & usable — a Facebook feature that mainly went forgotten once the company started allowing longer status updates.
If Facebook wants people to blog on their site, the biggest selling point right is its huge built-in audience. The company faces competition from Medium when it comes to attracting thought leaders to its content platform. LinkedIn has also been making a name for itself as a platform for content publishing professionals.
Facebook may have a niche for itself as a platform for casual bloggers, and those who never considered the idea of starting a blog.
Facebook is raising its concern to Notes is fascinating and it will be interesting to see what comes of it.
To encash the festive opportunity, Facebook has come up with a unique shopping fest named as ‘’Tied Together’’ on account of Raksha Bandhan. The social giant joined hands with media agency GroupM and will set up a website between August 12 and August 29, according to Economic Times report.
Facebook would use its subscriber base and social networking platform to drive traffic to the shopping site. Companies participating will have to pay a certain amount that will be shared by Facebook, GroupM and other media agencies.
Facebook is looking for a title sponsor at an asking rate of Rs 3 crore along with a principal sponsor at a similar rate besides associate sponsors for Rs 1.5 crore each. The social networking giant has 11.2 crore users in India.
Over the years, Facebook’s News Feed algorithm has gone through the numerous changes to collate the most relevant content. Today the social media giant has introduced an update developed to give you more control on what you see in News Feed.
Now Facebook’s News Feed Preferences show three additional options for filtering through the content you check when you arrive on the website or open an app.
Prioritize Pages & Friends – decide which pages and friends you usually prefer to see content from. They will be seen in News Feed.
Follow/ Unfollow – Stay attached without un-friending people with Facebook’s updated unfollow/follow tool. Unfollowing somebody simply prevents them from being seen in News Feed.
Explore New Pages – Look for more pages to follow based on the form of pages you have specified you like referring content from.
You will be able to adjust these settings at any time just by going to the settings under News Feed Preferences section. From today, the update will be available on iOS and soon on Android.