Yesterday, Facebook launched a new addition that helps page owners to measure the performance of their videos across the custom date ranges. Earlier, page admins were just able to track the video metrics on a video-by-video basis. Now, there is a new ‘Videos’ tab available in Page Insights, which will allow admins to see the overall performance of all the videos published on any date range of their choice.
With this new videos tab, admins can measure views vs. 30-seconds views, also toggle between Paid vs. Organic, Unique vs. Repeat, and Clicked-to-Play vs. Auto-Played.
By stalking these metrics for over a particular time period, admins can precisely determine how their audiences check their page’s video daily. Another significant metric highlighted in this video tab is, top videos published with a particular date range that is measured based on videos, average completion and reach.
With access of this information, page owners can see what type of videos are attracting people’s attention, what form of videos are capturing people’s attention, and what sort of videos their audience don’t like to click.
Moreover, page owners can also see metrics for videos shared by other pages. This can be a good way to observe audience’s viewing behavior using other page’s videos. This information can be utilized as a guide to know what kind of videos can be created in the future based on to what people are responding. According to Facebook, all the above features will be available universally by next few weeks.