Tag Archives: Facebook Page

Facebook Introduces ‘Saved Replies’ To Help Out With Online Customer Service

Facebook Saved Replies Tool

Facebook has added one more tool in Facebook business page owner’s toolkit called “Saved Replies.” This brand new feature allows page owners to save canned responses to utilize when communicating to Facebook users.

Saved Replies is accessible through the Facebook page’s messaging interface. Page admins can iterate, create and save customer replies. Then they can scroll through the saved messages to find the most appropriate response, select sample replies, or can also modify their own.

Already, there are some likewise tools available such as Zendesk to help with customer service online, the availability of ‘Saved Replies’ will be accessible to marketers because it lives in Facebook’s framework. Moreover, companies who can’t afford to have expensive tools can use this free feature offered by Facebook.

Presently, Saved Replies is available for a small subset of page owners; however, soon it will roll out all over Facebook, as per Facebook spokesperson.

Saved Replies will be helpful for businesses who continually receive hundreds of inquiries on social media.

Photos Drawing Low Organic Reach On Facebook, Study Says

Facebook Image Post

Facebook photos, once known to pull best reach and engagement for Facebook pages, are now attracting the lowest audience. As per the data released by social media research company, photos are no more kind of Facebook, since less than a year ago.

Can you guess, what is the cause of their decline, it’s the success of photos on Facebook. The Facebook algorithm has decided on showing fewer photos in the news feed, while page owners were trying to pull organic reach.

It seems that Facebook’s recent encouragement towards video is what may have boosting photos falling out from Facebook algorithm, however, that would not describe why link posts and also plain text posts are reaching out good amount of people than photo posts.

As per the data, photos have received lowest organic reach since October 2014 till February 2015. During this period, on an average only 3 out of every 100 page fans checked a photo post.

If you compare, now video is becoming a proverbial king of Facebook, with 8.7% organic reach. This is followed by plain text and link posts, with average 5.3% and 5.8% organic reach respectively.

According to data circulated by Facebook in January unveiled that in the US, everyday at least one video is watched by 50% of daily active Facebook users. Also, when it comes to internet video consumption, Facebook has captured market share of YouTube.

Now, what Facebook Marketers should do?

Facebook page owners, who must have been concerned about their page’s organic reach should certainly start including more number of videos in their social media strategy. Video posted directly on Facebook, is known to attract most organic reach, so always keep that in mind, even if you are thinking to share YouTube links.

Hold on, that doesn’t mean you should completely discard the photo posts altogether, just start using as a mix bag, including videos, plain text posts on some occasion.

How To Create A Perfect Facebook Post?

facebook post

You update your Facebook page with a new post, hoping you have presented something that will definitely work. However, do you know whether the post is a perfect one to get maximum clicks, likes & comments? Facebook posts work in a dramatic way. Hence, while drafting a post there are some of the elements, which should be added strategically in the post to see Facebook stats climb.

Check out the below 4 essential ingredients, which make a perfect Facebook post. A lot of Facebook pages have experienced a great success with this style of post. Hence, you should give it a try!

link post

1.      Link post is a perfect Facebook post –

Link posts are the posts, which contain built in Facebook link format and receive twice as many clicks compared to the links mentioned in an update. Even Facebook suggests that link format photos or posts perform well than normal status or photos update.

Link posts get the advantage of Meta tags from the webpage, including data available in the page’s title, photos and description. When you put a link into the update box on your Facebook page, Facebook automatically pulls out the information and put it in a link format.

The right way to put link post is, first copy and paste the link in the composer window. In a second or two, Facebook will show the link’s meta description – photo, description and title. Once it appears, you can remove the URL from the composer window and type any catchy line or intro.

40 characters

2.      Short post with 40 characters is a perfect Facebook post –

Posts containing 40 characters receive a higher amount of like and comments, in short more engagement. As per the research conducted by Facebook, 40 characters or fewer text posts receive more engagement. ‘Shorter is better’ works well with Facebook posts.

peak hours

3.      Non-peak hour post is a perfect Facebook post –

The thought process behind not updating the post in a non-peak hour is, everyday hundreds of thousands of posts appear in the Facebook News Feeds. If you update your post, when few others are posting then your post holds a better chance of making it through.

In order to stand uniquely in a user’s Facebook News Feed, try modifying your scheduling strategy from posting during peak hours in the workweek to the most effective hours.

trending

4.      A newsworthy post is a perfect Facebook post –

Facebook has started trending the ongoing topics or news, which indicates that newsworthy posts carry much importance than normal one. Hence, try updating newsworthy posts, which will grab people’s attention and receive likes and comments.  Also, don’t forget to add right hashtags in your post to come in Facebook trending list.