Tag Archives: Facebook News

Facebook Will Show You, What You Want To See, More Control On News Feed

Facebook News Feed

Over the years, Facebook’s News Feed algorithm has gone through the numerous changes to collate the most relevant content. Today the social media giant has introduced an update developed to give you more control on what you see in News Feed.

Now Facebook’s News Feed Preferences show three additional options for filtering through the content you check when you arrive on the website or open an app.

Prioritize Pages & Friends – decide which pages and friends you usually prefer to see content from. They will be seen in News Feed.

Follow/ Unfollow – Stay attached without un-friending people with Facebook’s updated unfollow/follow tool. Unfollowing somebody simply prevents them from being seen in News Feed.

Explore New Pages – Look for more pages to follow based on the form of pages you have specified you like referring content from.

You will be able to adjust these settings at any time just by going to the settings under News Feed Preferences section. From today, the update will be available on iOS and soon on Android.

Facebook To Show Video Ads, A Direct Competition To YouTube’s Ad

Facebook Video Ads

Facebook is releasing video ads among a small experimental group of publishers in a move developed to attract more revenue and content. As an enticement to get video creators to post more video directly to Facebook, the company will be applying revenue sharing in a way that puts the social network in direct rivalry with YouTube.

Facebook video publishers will get 55% of the total revenue from ads, which get displayed against their video. This deal is similar to what YouTube serves to its publishers. This test has already been released on Facebook’s iOS app amongst a limited number of brands such as Die or Funny, NBA, and Fox Sports. They are planning to expand the trial period for next few months to add Android and desktop.

Earlier, the only reason video creators had to post content to Facebook was the chance to get their videos perceived by Facebook’s enormous audience. Provided the fact, in the past few years the video views on Facebook have improved exceptionally. The company must have experienced pressure to give video creators added incentive to keep posting in relation to keep the force going.

Not to say, until now Facebook had not been keeping a track of its videos. With the launch of video ads Facebook will no longer be missing on potential revenue, which can be produced from its over four billion video views each day.  Video ads on Facebook will be a bit different from YouTube, in the sense that they will be implanted in between video clips whereas YouTube shows ads before the start of every video.

The new ‘suggest videos’ screen will be displayed at the end of a video. Through this suggest video screen, users will be recommended with other videos, which they may like and will be determined by Facebook’s algorithm. After watching through the video clips an ad will present, similar to an ad that comes while watching a TV show.

Facebook Adds Up ‘Videos’ Tab To Page

Facebook adds video tab

Yesterday, Facebook launched a new addition that helps page owners to measure the performance of their videos across the custom date ranges. Earlier, page admins were just able to track the video metrics on a video-by-video basis.  Now, there is a new ‘Videos’ tab available in Page Insights, which will allow admins to see the overall performance of all the videos published on any date range of their choice.

With this new videos tab, admins can measure views vs. 30-seconds views, also toggle between Paid vs. Organic, Unique vs. Repeat, and Clicked-to-Play vs. Auto-Played.

By stalking these metrics for over a particular time period, admins can precisely determine how their audiences check their page’s video daily. Another significant metric highlighted in this video tab is, top videos published with a particular date range that is measured based on videos, average completion and reach.

With access of this information, page owners can see what type of videos are attracting people’s attention, what form of videos are capturing people’s attention, and what sort of videos their audience don’t like to click.

Moreover, page owners can also see metrics for videos shared by other pages. This can be a good way to observe audience’s viewing behavior using other page’s videos. This information can be utilized as a guide to know what kind of videos can be created in the future based on to what people are responding.  According to Facebook, all the above features will be available universally by next few weeks.

Facebook Updates News Feed Algorithm With Time Spent Reading Stories

Facebook Updated News Feed Algorithm

Facebook has declared that it has included a new ranking element in its News Feed algorithm. From now on along with likes, shares and comments, Facebook will also consider the time people spend with a particular content. After studying the user feedback, Facebook has found that content can still be worthy even if people haven’t taken the time to share, like or comment on a story.

This new algorithm update will not just consider the total amount of minutes you spend while reading that particular content, however, rather total time spent in comparison to the time you generally spend on any other type of content.  For instance, if you spent 15 minutes on a story you found in a news feed, when usually you spend only 5 minutes.

According to Facebook, Page owners should not expect to receive drastic changes in reach as an impact of this update. This new algorithm signal has started rolling out.

Facebook Introduces ‘Saved Replies’ To Help Out With Online Customer Service

Facebook Saved Replies Tool

Facebook has added one more tool in Facebook business page owner’s toolkit called “Saved Replies.” This brand new feature allows page owners to save canned responses to utilize when communicating to Facebook users.

Saved Replies is accessible through the Facebook page’s messaging interface. Page admins can iterate, create and save customer replies. Then they can scroll through the saved messages to find the most appropriate response, select sample replies, or can also modify their own.

Already, there are some likewise tools available such as Zendesk to help with customer service online, the availability of ‘Saved Replies’ will be accessible to marketers because it lives in Facebook’s framework. Moreover, companies who can’t afford to have expensive tools can use this free feature offered by Facebook.

Presently, Saved Replies is available for a small subset of page owners; however, soon it will roll out all over Facebook, as per Facebook spokesperson.

Saved Replies will be helpful for businesses who continually receive hundreds of inquiries on social media.

Facebook Coming With “Add A Link” Feature To Challenge Google

Facebook Add A Link Feature

According to reports, Facebook is utilizing its index of more than 1 trillion posts to make it easy to share links on mobile. It is difficult for Facebook’s mobile users to search and share the links through their devices. Hence, the social platform is willing to solve the problem by providing an “Add a Link” button to some iOS users’ screens along with the options to share location or photos. Facebook confirmed the news saying, “We are conducting a new way to add a link that has been shared on Facebook.”

If users want to use the Add a Link button, they can type a search term into a box and then preview the link through available menu. Results based on websites and links are already famous in the Facebook app. The latest search feature could possibly yield a good deal of useful data for Facebook, containing user’s content choices and news along with targeted advertising match users’ tastes.

Latest Facebook’s venture into search can prove to be negative news for Google since users will no longer have to leave the app to look for content. An Add a Link button can also get advertising revenue away from Google in courtesy of Facebook’s enormous data and new plans to circulate new content on the website rather than connecting back to the actual website.

As an addition to this search feature, Facebook has also declared that it will now show quick-loading video and editorial content directly through publishers such as NBS News and The New York Times.

Facebook is Testing A New Threat For Google, An In-App Search Engine

Facebook In-App Search Engine

Facebook is trying and testing its own in-app search engine that is now live for a selected users test groups. This search engine is proficient for crawling the web and recovering content for Facebook users with the necessity of them to visit Google. This interesting feature will be an extension to Facebook’s status updates.  While doing a status update the option to ‘include a link’ will be displayed next to the existing options of putting a photo or a location.

After clicking on “add a link” you will be able to find content by keywords or see it in the Facebook app. When you have got a piece of content you wish to share you can immediately include the link to your status.

Facebook’s in-app search engine functions by crawling throughout one trillion indexed posts, which users have posted on the network. While looking for content, Facebook will show the results based on most shared links.  Facebook’s search engine has the capacity to drive traffic from Google, because presently users are exploring third party search engine to get content, or land directly on the website itself to catch the link.

Facebook has completely removed the need for users to venture elsewhere to search content that could make a dent in Google’s US search queries over the time.

A spokesperson from Facebook has assured that this search engine is in the process, however, did not give any further information. Also, this feature is live now only for selective US users, and there is no mention about when it will be released out to a larger audience.

Facebook Says ‘Hello’ With New Local Search Calling App

Facebook Hello App

Facebook is initiating a major step into the local search world, with the launch of its newly developed app ‘Hello’.  The app is going to work as a mobile search app, where people can search for Facebook users as well as Facebook businesses by using their specific name or category. Once a desired profile is found, users can make a call with a single tap on it, just like Google’s tap-to-call feature. Also, if you are calling to any business or company, you can get directions of their location.

Hence, if any of your friends recommends you a new restaurant located in nearby area, you can use this new ‘Hello’ app to find out information of restaurant such as reservation, location, and direction etc. all in one app.  Facebook released this news through a blog post.

Apart from calling, ‘Hello’ will also provide you relevant information on incoming calls, such as name, number, Facebook picture and common contacts. The ‘Hello’ app contains the privacy feature, which allows you to block the annoying numbers. Calls from blocked numbers go directly to voicemail, however, still get displayed in the call log.

‘Hello’ comprises most of features one needs and a few more aspects. It has number pad with a T9 dictionary that quickly shows contacts in a few taps. Since the app is Facebook integrated, it contains your phone’s contact list with a list of Facebook friends. Hence, when you will search for your friend’s contact number you will get the number from phone as well as Facebook. However, ‘Hello’ doesn’t have everything to be perfect, as it doesn’t support swipe gestures.

Android users can download the test version of ‘Hello’ from Play Store.

Facebook Launches New App To Create Videos With Friends

Facebook Riff App

Facebook has launched its new product called ‘Riff’’ a product turned from an after-hours side project. The product allows you to make and collaborate on videos with your Facebook friends. Just create a video, add a hashtag and upload it. From there your friends can see it, do the additions if they want, and share it to their friends.

This product can be used as a medium for people to share their views or opinions on the ongoing topics through short video slides connected via common hashtag or people can share their unique views over large events such as CES.

The idea behind the creation of Riff is to keep the chain going so that in the end a simple video clip will become a collaborative project created by a group of friends.

 “The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.”

Riff is currently available on both iOS and Android in their respective store.

Facebook Upgrades Messenger Allows Support For Third Party App

Facebook Messenger Supports Third Party App

After making announcement in the F8 developer conference about Messenger, it is all set to receive third party app integration, the leading social network platform Facebook has taken out an update to its free iOS app supporting the feature.

Optimized for the iPad, iPhone and iPod touch, the recently updated Facebook Messenger allows users to actually ‘use other apps’ to express themselves in new fun ways. Giphy is one of the first iOS applications to receive Messenger integration that allows users to simply send GIFs to one another. Ultratext, Bitmoji, Pic Stitch and ClipDis are also integrated in the updated app.

It’s extremely simple to install third party apps in Facebook Messenger. As a user, you just need to touch a button through which you will be able to access the application’s functionality in their chat interface. You can go through the list of 3rd party apps, which are already supported by Facebook Messenger.

In the release notes of app, Facebook advertises Messenger’s new features, stating that iOS device owners can utilize the app to:

  • Receive and send videos, GIFs, photos and more
  • Quickly reply to the same app
  • Take a look of GIFs automatically
  • Easily get the apps your friends are using
  • Find new apps to install right from Messenger

Certainly, this is more than just a few GIFs. Facebook is enforcing a lot to monetize its Messenger service that has a user base of more than 600 million people. This newly launched platform allows business to incorporate with Messenger, turning the application in an efficient source of income for Facebook.

This upgraded Facebook Messenger is free to download on the App Store and it is optimized for iPad, iPhone and iPod touch.