According to reports, Facebook is utilizing its index of more than 1 trillion posts to make it easy to share links on mobile. It is difficult for Facebook’s mobile users to search and share the links through their devices. Hence, the social platform is willing to solve the problem by providing an “Add a Link” button to some iOS users’ screens along with the options to share location or photos. Facebook confirmed the news saying, “We are conducting a new way to add a link that has been shared on Facebook.”
If users want to use the Add a Link button, they can type a search term into a box and then preview the link through available menu. Results based on websites and links are already famous in the Facebook app. The latest search feature could possibly yield a good deal of useful data for Facebook, containing user’s content choices and news along with targeted advertising match users’ tastes.
Latest Facebook’s venture into search can prove to be negative news for Google since users will no longer have to leave the app to look for content. An Add a Link button can also get advertising revenue away from Google in courtesy of Facebook’s enormous data and new plans to circulate new content on the website rather than connecting back to the actual website.
As an addition to this search feature, Facebook has also declared that it will now show quick-loading video and editorial content directly through publishers such as NBS News and The New York Times.