Tag Archives: Facebook Advertisement

Facebook Won’t Charge You For The Ads Unless A Real Person Sees Them

Facebook Ads

Yesterday, Facebook offered a glimpse into its philosophy for counting ad impressions, unveiling that the company doesn’t think that ads should be charged unless and until a real person sees it.

While, it’s a common concept for advertising industry groups to count ‘served’ impressions, Facebook instead counts on ‘viewed’ impressions.

Here is the difference between viewed and served impressions –

Viewed Impressions – It counts impressions only, if the ad gets displayed on a user’s screen.

Served Impressions – As far as an ad renders somewhere on the pages, it’s considered as an impression, even though the ad displays somewhere on the page that a user never sees.

Facebook describes why it measures viewed impressions vs. served ad impressions:

“At Facebook, we think that viewed impressions are a better way to observe ad delivery. The reason is extremely simple. If an ad is viewed by users, it has a good chance to get the value for an advertiser. Due that we use viewed impressions to count ad delivery across the mobile and desktop.”

Facebook goes on to explain it that an ad is considered as viewed the moment it’s displayed in a mobile screen or desktop. If an ad is technically displayed but not actually viewed, then it’s not counted. Those similar conditions will be soon applied to organic content published by businesses.

Anybody who visits Facebook regularly can admit the fact that various ads get displayed over each day, so there are still a lot of ads being charged for, which are getting overlooked.

The approach of not charging for the ads which are never seen at all seems to be a good initiative taken by Facebook. The company includes that ‘our research displays that value will be added as soon as ads will be viewed by users, even though only some portion of the ad was checked for a long period of time.’

Facebook Releases New Tool To Measure Sales Driven By Ads

Facebook Conversion Lift Measurement

It has always been easier to determine how good Facebook ads are performing, just by checking the amount of views and clicks, thanks to Facebook’s ad manager dashboard, however, what about sales?

Measuring the amount of new business you have actually been receiving from Facebook ads, especially offline is about to become easier for the businesses, as today Facebook announced a new tool called ‘conversion lift measurement’.

According to Facebook, it can help the advertisers to measure exactly how much business is being generated by the ads.

How Facebook’s Conversion Lift Measurement Works?

–         When a Facebook campaign starts, two groups get created. One group is of random test people, who see the campaign ads and other one is of people, who don’t see the ads.

–         Throughout the campaign, advertisers share their conversion data with the Facebook. Facebook analyzes the data and measures the additional lift generated through the campaign by evaluating the conversions done in the control and test groups.

–         Any development in sales in the test group is an impact of a ‘conversion lift’ served by the Facebook ads.

Facebook says, it is essential to calculate the conversion lift because it deals with several challenges marketers are presently going through, when it comes to calculating ad data, like an over dependency on clicks and the pace at which customers are transferring to mobile.

Currently, the tool is only offered to the advertisers who are working directly with Facebook through an account representative. Facebook aims to eventually offer the conversion lift measurement to wider audience.

Conversion lift measurement will currently only be offered to advertisers who work directly with Facebook via an account representative. Facebook intends to eventually make conversion lift measurement available more widely.

Facebook To Show Less ‘Overly Promotional Page Posts’ In News Feed From 2015

Facebook To Reduce Overly Promotional Ads

With the start of New Year, Facebook will show you less promotional posts in news feed. Facebook, the overly promotional company has announced it last week.

After analyzing the feedback from the ongoing survey, in which, thousands of Facebook users had participated, Facebook realized that people want to check more stories from pages and friends they care about and less advertising or promotional content.

Facebook explained that news feed allows users to have a control over number of ads seen and the quality of the ads. However, with regards to promotional page posts, users don’t have a control on it.  Therefore, Facebook is going to launch a new volume and content control on promotional posts, where users will have a choice in relations to the pages they are connected with.

Are you still confused about what are ‘overly promotional page posts’? Then check the below traits–

–         Facebook posts, which solely force people to purchase a product or install an app

–         Facebook posts that encourage people to enter promotions & sweepstakes with no actual context.

–         Facebook posts that re-utilize the same content from ads.

Cutback in promotional posts! What does that mean to page owners? It means pages, which post promotional content must expect their organic distribution to drop significantly over the time.

Facebook clarified that this will not amplify the numbers of advertisements you get to see instead of organic posts. They have a clear idea of showcasing more quality, relevant organic page posts in a user’s news feed.

Facebook concluded it nicely, saying as long as you don’t publish over promotional content, you need not to worry about getting affected by the change.