Tag Archives: Facebook Ads

Facebook To Show Video Ads, A Direct Competition To YouTube’s Ad

Facebook Video Ads

Facebook is releasing video ads among a small experimental group of publishers in a move developed to attract more revenue and content. As an enticement to get video creators to post more video directly to Facebook, the company will be applying revenue sharing in a way that puts the social network in direct rivalry with YouTube.

Facebook video publishers will get 55% of the total revenue from ads, which get displayed against their video. This deal is similar to what YouTube serves to its publishers. This test has already been released on Facebook’s iOS app amongst a limited number of brands such as Die or Funny, NBA, and Fox Sports. They are planning to expand the trial period for next few months to add Android and desktop.

Earlier, the only reason video creators had to post content to Facebook was the chance to get their videos perceived by Facebook’s enormous audience. Provided the fact, in the past few years the video views on Facebook have improved exceptionally. The company must have experienced pressure to give video creators added incentive to keep posting in relation to keep the force going.

Not to say, until now Facebook had not been keeping a track of its videos. With the launch of video ads Facebook will no longer be missing on potential revenue, which can be produced from its over four billion video views each day.  Video ads on Facebook will be a bit different from YouTube, in the sense that they will be implanted in between video clips whereas YouTube shows ads before the start of every video.

The new ‘suggest videos’ screen will be displayed at the end of a video. Through this suggest video screen, users will be recommended with other videos, which they may like and will be determined by Facebook’s algorithm. After watching through the video clips an ad will present, similar to an ad that comes while watching a TV show.

Facebook Won’t Charge You For The Ads Unless A Real Person Sees Them

Facebook Ads

Yesterday, Facebook offered a glimpse into its philosophy for counting ad impressions, unveiling that the company doesn’t think that ads should be charged unless and until a real person sees it.

While, it’s a common concept for advertising industry groups to count ‘served’ impressions, Facebook instead counts on ‘viewed’ impressions.

Here is the difference between viewed and served impressions –

Viewed Impressions – It counts impressions only, if the ad gets displayed on a user’s screen.

Served Impressions – As far as an ad renders somewhere on the pages, it’s considered as an impression, even though the ad displays somewhere on the page that a user never sees.

Facebook describes why it measures viewed impressions vs. served ad impressions:

“At Facebook, we think that viewed impressions are a better way to observe ad delivery. The reason is extremely simple. If an ad is viewed by users, it has a good chance to get the value for an advertiser. Due that we use viewed impressions to count ad delivery across the mobile and desktop.”

Facebook goes on to explain it that an ad is considered as viewed the moment it’s displayed in a mobile screen or desktop. If an ad is technically displayed but not actually viewed, then it’s not counted. Those similar conditions will be soon applied to organic content published by businesses.

Anybody who visits Facebook regularly can admit the fact that various ads get displayed over each day, so there are still a lot of ads being charged for, which are getting overlooked.

The approach of not charging for the ads which are never seen at all seems to be a good initiative taken by Facebook. The company includes that ‘our research displays that value will be added as soon as ads will be viewed by users, even though only some portion of the ad was checked for a long period of time.’