Facebook is releasing video ads among a small experimental group of publishers in a move developed to attract more revenue and content. As an enticement to get video creators to post more video directly to Facebook, the company will be applying revenue sharing in a way that puts the social network in direct rivalry with YouTube.
Facebook video publishers will get 55% of the total revenue from ads, which get displayed against their video. This deal is similar to what YouTube serves to its publishers. This test has already been released on Facebook’s iOS app amongst a limited number of brands such as Die or Funny, NBA, and Fox Sports. They are planning to expand the trial period for next few months to add Android and desktop.
Earlier, the only reason video creators had to post content to Facebook was the chance to get their videos perceived by Facebook’s enormous audience. Provided the fact, in the past few years the video views on Facebook have improved exceptionally. The company must have experienced pressure to give video creators added incentive to keep posting in relation to keep the force going.
Not to say, until now Facebook had not been keeping a track of its videos. With the launch of video ads Facebook will no longer be missing on potential revenue, which can be produced from its over four billion video views each day. Video ads on Facebook will be a bit different from YouTube, in the sense that they will be implanted in between video clips whereas YouTube shows ads before the start of every video.
The new ‘suggest videos’ screen will be displayed at the end of a video. Through this suggest video screen, users will be recommended with other videos, which they may like and will be determined by Facebook’s algorithm. After watching through the video clips an ad will present, similar to an ad that comes while watching a TV show.