Tag Archives: Email Marketing

How To Do Effective Email Marketing?

Email Marketing

In the current scenario, many marketers have been flattered by the social media advertising, considering it as the only ‘cooler’ and much effective than email marketing. There is no doubt that social media receives enormous attention and response than email marketing. However, it’s not true that email marketing is no longer effectual. Any marketer who has done email marketing will tell you that email has always remained a cornerstone of marketing campaigns.

Not yet convinced? Check out the below tips to make email marketing effective –

1.      Subject Line –

When customers receive hundreds of emails in a day, they most probably delete all the non-engaging emails. Thus, certainly, the most important part of your email is the subject line, you need to get customers to check out your email, before they delete it from their mailbox and move onto the next mail. The best subject lines work as an incentive for opening the mail. If the lines contain some sort of promotion or discount, customers are likely to open it. Moreover, try to keep the subject line between 30-50 characters. Keeping it shorter, crisp and central to the subject line always works well in this scenario.

2.      Visual –

It’s a proven fact that the emails that are less clutter in terms of content involved in the body generate more conversion rates. Also, your email message must contain not more than 2-3 different typefaces & involve a good balance between photos and text. It is also suggested to evidently add your company’s logo to ensure reliability and increase branding.  Since, the world is evolving technologically the chances are high that the consumers will check their email on their smartphone, tablet or devices; hence it is crucial that your emails are optimized for all the devices.

3.      Call To Action –

In the end, the ultimate goal of your email is to express a clear call to action. Also, it should be mentioned at least 3 times throughout the email. Moreover, if readers are clicking on the given links in the message that means your call of action is getting success. Before you run an email marketing campaign, don’t forget to check the landing page, it should be relevant to the message, promotion or information you actually want to share.

How To Use Email To Boost Up The Organic Traffic?

How To Use Email To Improve Traffic?

We all know emails don’t leave a direct impact on search engines. However, that doesn’t mean it is not at all connected to SEO. Therefore, don’t ignore the massive impact it can do.  So, today let’s discuss how can you use email marketing to improve your site traffic!

Collate The Emails –

First start with collating the email addresses. Majority of people ignore it but still email marketing ranks as the preferred and most effective technique for circulating content online. There are some people, who still use feed readers to spread the content but it is no more popular, especially since the downfall of Google Reader.

Email Keeps The Brand Name Central In People’s Mind –

Usually, we don’t remember the brand; if we have noticed the brand once but we have bombarded with similar one then the chances of registering it increases.  The Same magic, continuous reminder emails also do. Emails help people to remind about the brands on a regular basis, which ultimately results in capturing a central position in customer’s mind.

Send Emails & Bring Back Visitors –

Email marketing helps to retrieve the site visitors.  Readers, who have signed up to the blog, receive the reminder emails about the new updats. This ultimately directs them to read the blog. Sending reminders of a blog is a way of pushing people to reach out to your site.

Emails Boost On-Site Engagement –

The visitors who visit your blog or site repetitively are certainly the most engaged visitors. They are the one who are responsible for writing 41% of total comments on the blog. Email visitors are responsible for an increasing content share by interacting with the content, groups etc.

Email Drive Up Social Engagement –

Email updates not only boost up the blog traffic but also improve the social sharing. Social sharing helps the blog to reach out a maximum number of people and improves the Google ranking of the content. Social sharing is an effective way to get some additional traffic on the site. Every visitor is important regardless of their geographical location what matters is their engagement with your blog.