If your email newsletter is not performing well with poor click-though, even after having a healthy open rate that means something is going wrong. Your email newsletters are being noticed by audiences, however, they are not navigating to your website. In such scenarios following tricks can help you to improve the performance and click-through rate.
No For Links, Yes For Buttons
Do you know you can increase the click-through rates of your key emails and newsletters just by transforming the links embedded in newsletter into big button! More than links, buttons attract readers instantly and make them to click; as they find it easier to click on the large button in the newsletter than clicking on links embedded in the text. The impact is more noticeable on mobile devices.
Show Something Unexpected
After completing a newsletter, leave a little suspense to create curiosity among readers. This curiosity will surely encourage the readers to reach out to you or your brand or company and know about it. Right content, right tone and you will experience increase in engagement. Implement this strategy carefully as your newsletter might appear like click-bait.
More Pictures, Less Text
Keep your newsletter picture friendly with as less text as possible. The logic is to keep it simple since every day we too receive too many emails. It is quite easy to convey the message through pictures than words and give them an opportunity to click on what interest them without creating much clutter.
Great Newsletter Needs Good Copywriter
Dropping click-through rates might be the result of non-engaging and tedious copy. A well-versed copywriter will create content that is engaging and connect it to an effective call-to-action. As we said earlier, every day we receive tons of emails, therefore, if you want your emails to stand out in the crowd, they should offer something interesting and valuable to the audience. And a good copywriter can help you with the same.
Highlight What Is There For Customer
Consumers always wish to know what is there for them. Hence, give them a reason or incentive to attract and open the mail. For example, a free usage of product, an iPad and a free Apple watch.