Just prior Christmas, research released by eMarketer predicted that by 2018, mobile will share 76.7% of search spend. However, the market research company has come up with an even more astounding number. According to new numbers, by 2018, mobile’s search spend share will be 83%.
The last year prediction was lower than one released in June, as majority of companies are having unpredictable high ad revenues. Back in 2012, desktop shared around 87% of marketer’s search spend, while only $2.24 billion spent on mobile. These statistics contains paid inclusion, contextual text links, SEO, and Paid listings, while mobile accounts for advertising on search applications, search engines, and portals for both tablets and smartphones.
Though, mobile’s budget share has increased at a constant rate, moving 12% in 2013 and 15% in 2014. It is expected that this year it will increase to 13%, which will make marketers to spend on mobile search up to $12.97 billion.
As mobile usage has grown, desktop search has raised too speedily. In a short span of time, desktop spend has fallen to $1.5 billion, losing 27% of the spend share. According to eMarketer’s prediction for 2015, desktop search will be $12.3 billion. With 47.4% of the share, desktop share will be lower than mobile for the very first time.