Tag Archives: Cortana

The New Era Of Voice Search And What We Can Do With It?

voice search

Can you remember the time when Siri was new? It was amazing to see that we can talk to our phone and get a response from it. Digital personal characters are entering into our lives in the form of Google Now on Android and Cortana on Windows Phone, and also Siri on the iPhone. These personal characters are there to get back to our questions and help us and hence they are supported by search engines. Google supports to Google Now, Web Search to Siri and Bing to Cortana.

As a search marketer, voice search looks like an out-of-reach novelty. However, there are a lot of clues available to use voice search.

Now, the question is how this voice character is affecting and what can we get out of it?

Let’s check out the two critical phases of voice-activated search –

  • What is the difference between voice search and text search?
  • How can we adjust the search campaigns to target voice searchers?

Voice Search Is Booming

Voice search is composed to grow, not because of the enormous growth of mobile, however recently Microsoft declared that Cortana will be on the Windows 10. By the end of this year, hundreds of millions of desktops will have a voice-activated way to search. Add Siri and Google Now to the mix and voice search is all set to rise quickly. Google offers Voice Search APIs for developers.

Voice search and text search are different in two actionable ways –

Understand usage of voice search and question phrases –

Next time, whenever you will use Cortana, Google Now or Siri – think how different kind of interaction you do through these digital voice modules. While interacting through text-based search, you actually type what you want to search like “Home Depot” and you will check the address of a particular home depot. Whereas, with voice search, you’ll actually say your requirement such as ‘where is the nearest home depot? The whole approach of doing web search is different in voice and text. Voice search is marked by the usage of question words like what, who, why, where and how. Text based search doesn’t have such phrases.

Understand Voice Searches have more words per search –

Bing search displays that with text input, two word questions are the most prevalent, with an immediate decline in use after three words in the question. With voice based search, the common question length is 3 or 4 with a much steady decline in question length. Observing your long tail keywords to search patterns, some of them stretch to 6 to 7 words in length. Add the question phrases. Add negatives and positives accordingly.

What you expect from Voice Search in the future?

As usage of voice search is growing, more options might get added for targeting and providing better experiences. However, till then there are some ways, which we can use smartly for our marketing.

Microsoft Joins Hand With Getty Images For New Image-Based Services To Bing

Microsoft Collaborates With Getty Images

Getty Images, the digital media company has declared its collaboration with Microsoft to get new image based services and products to Bing and Cortana. In the coming years, both the companies are going to work together to serve immediate access to the Getty images library to improve the Microsoft user experience.

Craig Peters, Getty Images Senior Vice President Of Business Development, explains –

“With our new partnership, Microsoft will use Getty Images’ latest API innovations and our award-winning visual content to take search experiences to a new level.

Our technology teams will work together to create beautiful, engaging applications and services for Microsoft users with licensed content and attribution for photographers and other content creators”

As a leading name in digital media world, Getty Images’ library comprises over 180 million creative, sport, entertainment, news and archival videos and images. Last year, Getty images suspected that Bing overstepped on Getty images’ copyrights. More precisely, Getty was concerned about the Bing Image Widget that allows anybody to embed a panel on their website that shows images dragged from Bing’s image search.

Getty did not like that the Bing Image Widget would show the content of Getty without giving any royalties or credit. Microsoft stopped providing widget soon after the lawsuit was filed.