Tag Archives: Call To Action Button

Facebook Adds New Mobile-Focused Features to Business Pages



Facebook has announced a set of updated that will enable business owners better engage with their audience on mobile devices.

Facebook COO Sheryl Sandberg stated that the social network is the ideal platform for small businesses to build a mobile-web presence. According to the company, over 655 million people access Facebook exclusively via a mobile device. Across all devices, over 1 billion people visit Pages every month.

The update has unveiled more opportunities for business owners. Page owners can now start using call-to-action buttons on their devices. CTA buttons have been redesigned for mobile, with more prominent placement within a business’s Facebook Page.

New customized options have been installed to give the pages a feel of the website, this move has supplemented Facebook’s claim that its pages are the ideal web platform for businesses.

Page owners can add new sections such as Shop and Services that provide new ways for businesses to promote themselves on Facebook.

The new Shop section will enable businesses to sell products directly from their Page via the Buy button that was released earlier in this year.

The new Shop and Services sections are exclusive to Pages,  that fall under the “Local Business or Place” category. These sections may also be useful to businesses in other categories.

The company has also promised to redesign the Facebook Page layout that will happen in the near future. The new design will be drafted around tabbed navigation, so people can easily jump between various sections.

Facebook Business Pages Get Call-To–Action Buttons

Facebook call-to-action button

Yesterday, Facebook announced audience-targeting tool for Facebook business pages called as ‘Call-to-action’ button. Pages work as a premium destination for people on Facebook and therefore, Facebook is building up new ways for people to connect with businesses through this new feature. Call-to-action button will help business pages to drive business goals.

These call-to-action buttons are built with the intention to direct the Facebook users to your most valuable Facebook page, sign up to the mailing list, and shop in the e-commerce store and many more things. Following are the 7 call-to-action buttons, which have been released by Facebook. As of now, Facebook didn’t share any further details apart from the names of the buttons.

Contact Us – Business pages can use this button to send visitors directly to a contact form or possibly the button would directly send an email to you.

Book Now – This button will direct the visitors to book a table at your restaurant or room in a hotel or any kind of reservation.

Play Game – If you are a mobile application development company then this button will take the visitors to play your newly developed games.

Use App – If your company is having its own app then with the help of this button the app will open in your mobile device.

Watch video – Direct visitors to check the video of your choice.

Sign Up – Direct visitors to mailing list sign up page or webinar sign up page.

Shop Now – Takes visitors to your e-commerce store.

In the coming few weeks, these call-to-action buttons will roll out in the United States and worldwide next year.