Tag Archives: Bing Ads

Don’t Ruin Your PPC Performance With A Bad Website

Improve Website For Good PPC Performance

Pay Per Click/ PPC isn’t just about running Bing ads or Google AdWords, establishing an account and receiving a flood of dollars. There is a lot of more than that. Bid adjustments, ad copy testing, keyword select etc. all play an essential part in the success rate of PPC; however, there is one common piece that rapidly gets ignored is the last thing a genuine customer sees most in the website.

Conversion Rate Optimization has been a buzzing topic over the last few years. There are blog posts and testing tools describing the importance of landing pages and the topic is being discussed widely at industry conferences. Even after knowing it, there are many websites who have yet to use any form of conversion rate optimization tools. However, having the tools in place is not enough. With online shoppers being tech savvy with a growing year and new targeting tools coming from the engines, which don’t depend on your keywords research skills, a well-equipped website is becoming a most important part of PPC success.

Savvy Shoppers –

In the current era, consumers are giving much preference to safe and reliable online shopping. In spite of roaming around the markets and carrying bulky bags, putting credit card and personal information is easier and convenient. However, just because people are willing to shop online, doesn’t mean they are ready to buy it from anyone.

Trust –

Shoppers are very skeptical about sharing their personal info online. Hence, if your website is dealing with children’s backpack product then at first website visit they might not find you trustworthy.  Do some major changes in your website, tone down your website colors and put some actual trust signs on the site. Put in customer reviews, trust seals, mentions in the media and let customers know that you are trustworthy business they can trust you.

Conversion Rate Optimization –

A well updated and developed website will help you to improve your conversion rate optimization. It is not tough to get some good examples of critiques or range of best practices to get a basic concept of how an interactive landing page can upgrade your PPC performance.

Proximity –

Apart from the trust factor, customers are also less tolerant about website’s treasure hunts to find the exact products they want. If somebody clicks on the ad of Adidas shoes, he or she expects to be taken to a page that has same Adidas shoes and more likewise options. Show customers what they expect and grab them before they lose interest from the products.

Bing Places For Business Connect Customers With Local Businesses

Bing Places For Business

The latest add on to Bing Ads, “Bing Places for Business” wishes to connect business and the local customers. The offering serves options for their businesses with chains, storefronts, numerous services and locations that conduct their business at customer locations. In those search results, marketers can rank their listings or add them, if Bing doesn’t have it already. From there, they hold the option to put extra information, like pictures, services offered, hours of operation and contact details.

The thought behind introducing Bing Places for Business is that search engines have such a vast number of listings that offering any additional information can help businesses to close the sale. This new feature is just a day old, therefore, as of now the results don’t have additional information.

5 Trends To Follow In The Mobile-First Search Era

Google First Mobile Search Trend

The new figures released by eMarketer reflect the developing mobile era with estimations that mobile advertising spend will be twofold of desktop spend by 2017 and by 2019. Mobile will have 72% of share in the total digital ad spend.  Ideally, this should not surprise you as mobile is on the top in the list of where consumers spend their majority of time. As per the research done by comScore, 60% of time online is spent on mobile, the majority of activities happen within apps.

The transforming behavior of the audience is dictating a retargeting of search strategy. At the start of this year, it was predicted that 2015 is going to be “the year of the consumer” and as we can see, the modern consumer’s demands are changing the whole market structure.

Google’s Prominence On Mobile Friendliness

Mobile search rankings are about to become a bit friendlier. On 21st April, Google will be extending its ranking signals to account for mobile friendliness. While, there has been no sign of responsive design being measured over mobile-specific sites, it’s evident that marketers have to make hurry to have a mobile friendly site. Consider the pros and cons of your mobile friendliness approach and work accordingly, as Google comments this change will have ‘prominent effect’ on search results.

The App Outburst

Talking about apps, this new innovation is just a one part of the game. To actually make benefit out of it, you must have the right tools in place to track and measure beyond the installation. This way you can grow customer lifetime value in the mobile world.

Today’s mobile consumer demands convenience, speed and specialty apps, which will fulfill their particular needs. Yahoo is also attempting to capitalize on app activity by serving its own SDK to incorporate Yahoo Search within apps.

Bing’s Moves Towards Mobile

Early in March 23, Bing ads released an upgrade to Unified Device Targeting. Similar to Google’s shift to Enhanced Campaigns, through Bing update the campaigns will be targeted on all the devices by default. With this update we got to know it first time that it is essential to be active in monitoring and optimizing your bid according to changing trends.

The Native Play

The mobile layout, with its endless scroll, is extremely conductive for a seamless incorporation of in-stream advertising. Not just does native represent a contextually engaging and friendly experience but it also looks to go with register possibilities in an otherwise restricted mobile search-scape.

Bing Ads Releasing Updates To Quality Score Reporting

Bing Ads Update Quality Score

In upcoming days, Bing Ads will be releasing a few changes to its quality score reporting. This new update will only affect to how quality score gets reported, keywords and ad performance fundamentals won’t be affected.

Following are some of the new changes you will notice in your accounts –

Previous quality scores –

If an ad starts and it doesn’t have sufficient data on it yet, Bing Ads will display a quality score “based on marketplace data” in spite of just showing it just blank “-“ in the column of quality score. This new update will first roll out in the U.S and then worldwide.

Updated terminology –

Quality score aspects will reflect those found in Google AdWords to make them easier to evaluate and decrease friction for users of both the platforms. The below listed sub-components will be stated as Average, above average or below average.

–         Now on, Keyword relevance is renamed as ‘Expected click-through rate

–         Landing page user experience is ‘Landing page experience’

–         Landing page relevance is ‘Ad relevance ‘

Reporting based over exact matching –

Quality score will be reported based on “search queries & many other inputs that exactly match your keywords” to be much insightful of the key factors, which settle on ad visibility in the auction. Actually, the quality scores you see should clearly indicate how effectual your keywords and ads are.

Usually, Bing Ads suggests examining keywords with quality scores lower than 6 and making required adjustments to enhance the performance.  It’s essential to make a note that old quality scores won’t be overwritten through this update.

The modifications are not going to have any impact on the way your ads work. They are developed to make the quality score easy to use as a guide to where to concentrate in making developments.